YouGov is an international research data and analytics group.
YouGov boasts a highly engaged online panel of over 15 million people worldwide, innovative data collection methods, powerful analytics technology, delivery of syndicated data products, expert insights, and an authoritative media presence.
For a free copy of YouGov’s International Travel & Tourism Report 2021, analyzing more than 200,000 consumers’ travel preferences across 25 global markets, click here.
YouGov has various syndicated data products available for travel research professionals:
YouGov Global Travel Profiles tracks global consumer sentiment and attitudes towards travel, across 25 key markets, daily. Identify who is ready to travel when and what kind of travel they are planning, including granular consumer insights on preferred locations, brands, booking methods, accommodation, and transportation preferences. Contact YouGov to learn more
YouGov DestinationIndex tracks public perception of the world’s most popular places. Find out what people really think of your destination, who your most likely visitors are, and the best way to reach them, with data you can trust. See how it works.