Globally the influence of Millennials on travel and on marketing has been profound.
In the US, Millennials are as large a generation cohort as Baby Boomers.
In China, they are a smaller generation numerically thanks to the one-child policy.
But as the first generation to benefit from China’s astonishing economic growth, 80’s children (as they are known) are a wealthy and high-consuming group.
As Millennials become parents, their needs and values often converge with those of other generations.
Where they once sought ‘cool’ brands, their brand choices often move to the mainstream as parents.
In this report, we have personally curated, we give you an update on what millennials are up to and how their lives are changing.
We give you practical tips on how to adjust your marketing and retain loyalty.