Top 3 Reasons Why You Must Build Trust with Data
“How travel marketers can productize trust to personalize the consumer experience.”
It is an exciting time to be a destination marketer with more data at our fingertips than ever before. We can now be more proactive and personalized in our communications with consumers seeking that amazing travel experience. The consumer-brand relationship has flipped on its head as consumers no longer must search for the travel information they need– brands can now bring it to them in personalized ways through the channels consumers are looking to engage with us.
However exciting this may be for destination marketers, the challenge is consumers feeling over-exposed or like they’re being watched. The ‘productization of trust’ is something travel marketers must focus on as we look to the future in delivering the right, balanced experience. This webinar will uncover the top three reasons why destinations must build a trusted relationship with data to deliver that personalized consumer experience.
Date: March 7, 2019
Time: 2pm EST / 1pm CST
Length: 30 minutes
TTRA Members: FREE
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