How Hearts & Visits Turn Into Dollars: The Impact of Official Destination Websites and Social Media Audiences
This webinar will explore:
- Findings from a cooperative study of the users/audiences of nine (9) US state tourism websites.
- Findings from a cooperative study of the social media followers/audiences of nineteen (19) DMOs.
- Estimates of the conversion potential and economic impact the audiences of these marketing assets have.
- Exploration of the profiles of travelers who use DMO websites and follow official destination accounts in social media.
Date: Tues. September 10
Time: 2:00 PM EST
Length: 60 minutes
TTRA Members: FREE
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