Using Instagram Visual Data: Insights, Methods, and Tools
This session will provide the audience with a systematic overview of methods, tools, and insights useful to analyze visuals in tourism. The novel visual landscape, characterized by big data availability, calls for a better understanding and usage of visuals in tourism research. Recent studies encourage new methodological perspectives and promote adequate visual analysis. The panel will provide an overview on opportunities and challenges in the usage of visuals in marketing research and present to scholars and practitioners findings based on current research (Conti, & Lexhagen, 2020; Volo & Irimias, 2020).