Smart Analysis of DMO Campaigns Using Web Metrics, Tourist Surveys, and Location Services: With a vast array of analytics platforms and data sources available to digital marketers today, we can achieve new and deeper insights into the performance of marketing campaigns by intelligently combining the information available from different tools. This session will present a unique method for investigating and reporting true tourism impact of DMO outreach with data from Google Analytics, tourist behavior surveys, and geolocation data.
Speaker:
Director of Digital Strategy
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