Did 2020 Change LGBTQ Tourism? Research on the Impact of COVID, BLM, Recession, and the Election
LGBTQ tourism has been an increasingly important market segment for many Government Tourism Offices, DMOs, CVBs, accommodations and other travel suppliers over the past two decades. LGBTQ consumers are well-documented to be avid, resilient travelers. But the multi-faceted events of 2020 upended LGBTQ outreach plans and projections, and has led marketers to pivot to leveraging new approaches. Learn from the most recent Community Marketing & Insights LGBTQ Travel consumer market studies, along with on-the-ground case studies, how market leaders have adapted, even thrived in this challenging period. Take away practical next-steps for your own organization to initiate, or update, successful LGBTQ marketing plans.