How Cruise Lines and DMOs Roles Can Boost International Travel
As cruise lines are beginning to sail again, travelers are dreaming of the destination experience. It’s important for the cruise lines and DMO’s to align and determine what the right messaging is for each unique traveler. In this Fireside chat, Hector, David, Christian and David will share how to best leverage first-party data to promote both the cruise and destination. In this session, you’ll learn: How cruise lines view their role as an international destination marketer and the benefits to the traveler; Strategies for implementing individual-level marketing and why it’s important; Understanding the right metrics to track and gaining insight into the revenue cruise lines are bringing to destinations and vice versa.