Combining, Aligning, Calibration and Correlation: Best Practices for drawing insights from Multiple Data Sources
With ever-shifting KPI metrics, tourism boards and DMOs have pressure to pull in more data from more places and draw new insights from multiple data sets. What’s powerful and what are the pitfalls when you compare two disparate data sources from different sources. We’ll share success stories and horror stories. To bring insights from outside the industry, we’ll bring in expert advice from Alternative Data – the burgeoning industry that’s been mashing up datasets to create trading strategies for hedge funds by combining datasets for years.