Moderator: Mike Peters, University of Innsbruck
Papers to be presented:
- Can Virtual Tourism Aid in the Recovery of the Tourism Industry in the COVID-19 Pandemic? – Junyu Lu, Arizona State University
- Engaging Tourists Through Brand Community: An Analysis of Walt Disney Theme Park During the 2020 Global Pandemic – Liselle Milazzo, University of Illinois at Urbana-Champaign
- The Hotel Industry’s Responses to COVID-19: Insight from Hybrid Thematic Analysis and Experimental Research – Hyunsu Kim, University of South Carolina – Columbia; Jing Li, Texas Tech University; Kevin Kam Fung So, Oklahoma State University
- Sentiment Analysis of Tourism Crisis and Risk Communication on YouTube during the COVID-19 Pandemic – Yaqi Gong, Ashley Schroeder, The Pennsylvania State University; Seonjin Lee, Hany Kim, Pusan National University