Moderator: Bing Pan
Papers to be presented:
- Mining Meaning of Health in Baby Boomer Travel Blogs – Weixuan Wang
- Exploring the Tourist Experience in Virtual Tourism – Hyunseo (Violet) Yoon, Carla Santos, University of Illinois at Urbana-Champaign
- Review or the Reviewer? Effects of Self-Congruity in Processing Online Travel Review – Yi Xuan Ong, Naoya Ito, Si Ru Li, Tao Sun, Hokkaido University