As a busy tourism professional, it is easy to forget your customer is front and central to your marketing NOT your destination product or service.
Unfortunately, we see many tourism businesses and destination marketers do not place enough importance on the one success factor that is critical to the survival of any business – understanding the customer.
One of our favorite travel target markets is seniors.
According to AARP research, practically all Baby Boomers (99%) anticipated traveling for leisure (either domestic or internationally), with approximately 4 or 5 trips in the works.
We will never see another generation as cashed up and time rich in our lifetimes.
But many travel marketers, destinations are making big mistakes with this market.
We have created the most comprehensive seniors’ travel persona you are likely to find anywhere.