Russian agency RMAA Travel unveiled a unique book “Russian Tourism Market Report: Trends, Analysis & Statistics. How to impress Russian tourists and attract them to your country”.
Russia is consistently among the top 10 countries in terms of the expenses of its citizens abroad. Most Russian tourists prefer to rest in Turkey. For instance in 2017, this resort was visited by about 3.5 million Russians. Also while traveling, tourists from Russia willingly spend their money. All of this makes the Russian outbound tourism market extremely attractive for other countries.
The research by RMAA Travel covers all aspects of tourism market: from overall review to key players, from behavior of tourists to the marketing strategies of entering the Russian market.
“Our agency receives more and more requests from foreign customers on the organization of marketing research and advertising campaigns in order to attract Russian tourists. RMAA Travel team implemented several successful cases in this area. However, during data collection, we stumbled upon one problem: all the information was fragmented, and we had to spend a lot of time searching for data. As a result, we decided to collect all the accumulated materials into a single comprehensive research of the Russian tourism market. And today we are happy to share this study with our audience”, – said Vadim Tylik, CEO of RMAA Travel Agency.
The research covers the main issues concerned with the tourism market in Russia:
- How attractive is the Russian tourist market?
- Where do Russians prefer to rest?
- How much money do they spend on a trip?
- How do they plan travels?
- What players operate in the Russian market?
- Where is it worth and where is it not worth to advertise?
- What an advertising campaign should be to win the heart of a Russian tourist?
- How will be the Russian outbound tourism market developing?
This research will be especially useful for tourism ministries, foreign companies engaged in the travel industry, airlines, hotels and foreign advertising agencies which deal with promotion of tourism and travel-related services in Russia.
About the Company
RMAA Travel (business unit of RMAA Group) is an integrated Travel Marketing agency, providing full range of services for travel brands promotion in the Russian market. The agency works with world-class travel brands like Indonesia, Philippines, Malaysia, Morocco and China, and many others to advise, build and execute travel marketing strategies.