Education
Through knowledge sharing, webinars, YouTube sessions, and professional development experiences, TTRA members stay up-to-date on the latest travel industry research and methodologies, travel trends, forecasting, behaviors, and more.
Knowledge Sharing
TTRA offers members many opportunities to share knowledge and experiences with industry colleagues through:
Conference Proceedings & Presentations
Published Articles in the Journal of Travel Research
Webinars (see below)
Social Media:
Webinars
Webinars allow our members to stay up-to-date on the information that interests them the most and gives TTRA members the opportunities to share their expertise with the world.
Upcoming webinars include:
| Organization | Title | Description | Date / Time | More Info/Registration |
|---|---|---|---|---|
| TBD | Click For Details |
To Post a Webinar:
Webinar listings are uploaded as they are received.
Notice of new postings will be sent to TTRA members and tourism colleagues no more than once per week by email and social media (Facebook and Twitter). Webinars will also be promoted in the eNews and via the TTRA calendar.
The cost to post a webinar depends on one’s level of membership:
- TTRA Partners and Organizational members can post their organizational webinars at no cost.
- For Other TTRA members, promotion is $50 USD (per webinar).
- For non-members, a $100 USD (per webinar) fee will apply.
Where possible (depending on client permissions), historical webinar recordings will appear below.
The State of the American Traveler — Destinations Edition Webinar (March 2018)
Webinar Video and Slides
YouTube Sessions
Professional Development
Professional Development opportunities are listed below.
Annual International Conference
TTRA offers Professional Development opportunities at the Annual International Conference.
DMO Travel & Tourism Research 100
TTRA is pleased to announce a new course offering for our 2018 Annual Conference in Miami, Florida. Your TTRA board, in an effort to strengthen the value of membership, is introducing DMO Travel and Tourism Research 100, an 8 hr course scheduled Monday, June 25th, 2018.
This course is for both experienced destination researchers and those early in their destination research careers, as well as general managers with research responsibilities. This course will explore the fundamentals of research design, conducting or contracting research to support all the planning, marketing, advocacy, and management decisions for a typical Destination Management or Marketing Organization (DMO).
Participants will dive into types of research and methods used to support market creative planning, media planning, and advertising tracking /monitoring/evaluation systems. This course will also explore the fundamentals of evaluation research to monitor DMO activities and the impacts the DMO has on the local travel industry and the overall economy. Finally, we will explore the common and expanded uses of Economic Impact Research and how it serves as an advocacy tool but can also provide both insights and targets for Economic Development and destination development master planning.
In this course, you will review/expand your current DMOs’ research plan to support all the strategic, creative, media, marketing, and budget planning cycles that your DMO completes in the course of its work.
TRAINERS:
Scott M. Meis, DMO Research Director (RTD), Consultant and Trainer
Ed McWilliams, President, Reach Market Planning LLC
More information can be found HERE.
Register HERE.
Certification in Hotel Industry Analytics (CHIA)
The Certification in Hotel Industry Analytics (CHIA) is the leading certification for undergraduate and graduate students, as well as professors, in Hospitality and Tourism programs. This recognition provides evidence of a thorough knowledge of the foundational metrics, definitions, formulas and methodologies that are used by the hotel industry. Recipients have proven that they can “do the math” and interpret the results. They have demonstrated an ability to analyze various types of hotel industry data and to make strategic inferences based upon that analysis. Certification also confirms a comprehensive understanding of benchmarking and performance reports that are used by industry professionals. Recipients have a grasp of the current landscape of the hotel industry, including relevant current events. Achieving this distinction announces that these students have a place among the best graduates in their profession and opens the doors to future career opportunities. Qualifying students receive a certificate of accomplishment. Their names and schools are listed on the American Hotel & Lodging Educational Institute (AHLEI) website and they can use the CHIA designation on their resume/CV and business cards.
The certification is based upon four core content areas:
- Hotel Industry Analytical Foundations
- Hotel Math Fundamentals – the metrics used by the Hotel Industry
- Property Level Benchmarking with STAR Reports
- Hotel Industry Performance Reports (Trends, P&L, Pipeline and Destination Reports)
A detailed outline of the training content and a sample exam are available. CHIA training includes case scenarios, hints, sample reports, industry “tricks of the trade,” analysis examples, quizzes, discussion questions, and application exercises where participants gain hands-on experience working with hotel data.
More information can be found HERE.
Please search the Upcoming Events Calendar/Listing for workshops in your region.
