Careers

Job Description:

Job #: 2019-27

• TWC Job #: 3644241
• Opening Date: 12/10/2018
• Travel Required: 20%
• Monthly Salary: $3,333.33 – $3,974.00/mo
• Position Location: Austin, Texas
• Group Step: B17
• Class: 1823

Military Occupational Specialist codes that may be applicable to this position: 46Q, 46A, MC, 165X, 340, PA, 03, 4341, 4302, 4305, 3N0X0, 35PX

Omission of data on the state application is grounds for disqualification of the application.

GENERAL DESCRIPTION:

The Advertising Specialist position reports to the Director of Tourism. Performs tourism advertising invoice processing, budget monitoring, and advertising verification. Assists in the coordination of activities for domestic and international advertising and social media. Researches and responds to advertising questions from advertising agency, tourism staff and various internal and external EDT business partners and stakeholders.  Works under general supervision with limited latitude for the use of initiative and independent judgment.

Qualifications:

ESSENTIAL DUTIES:

• Coordinating of advertising program projects.
• Regular work attendance.
• Reconciles, reviews and processes advertising invoices within stipulated timelines: prepares reliable estimates.
• Actively monitors advertising budget and advertising placements.
• Reconciles advertising affidavits, tear sheets and proof-of-run materials with advertising invoices.
• Performs advertising agency contract administration support duties as assigned.
• Prepares and proofreads advertising and marketing reports as required.
• Works closely with other tourism section team members to ensure advertising needs are met.
• Participates in coordination and verification of Internet and interactive advertising and social media promotions.
• Assists in the coordination of tourism division advertising and marketing plans to compliment statewide tourism marketing goals.
• Assists in editing and/or disseminating the division’s advertising plan and informational and marketing materials as directed.
• Assists in coordinating daily projects with the Advertising Coordinator and the Tourism Deputy Director and the contracted advertising agency.
• May represent the tourism division at meetings and events.
• Must comply and follow all rules, regulations, policies and procedures of the department.
• Maintain regular work schedule.
• Performs all other duties as assigned.

MINIMUM QUALIFICATIONS:

College graduate from an accredited four-year college or university with major course work in advertising, marketing, business administration, or a related field plus two (2) years of directly related experience in budget reconciliation and billing invoice processing preferred. Experience and education may be substituted for each other on a year-to-year basis.  Valid Texas Driver’s License required with acceptable driving record.

KNOWLEDGE, SKILLS AND ABILITIES REQUIREMENTS:

• Knowledge of budget monitoring and reconciliation.
• Knowledge of advertising and marketing strategies.
• Knowledge of personal computers and software applications.
• Knowledge of English grammar and usage.
• Skill in verbal and written communication.
• Skill in attention to detail and accuracy.
• Skill in proofing and editing.
• Skill in organization and project management.
• Ability to interpret and follow State of Texas regulations, policies, and procedures.
• Ability to review and evaluate tourism data.
• Ability to present information in a concise and organized manner.
• Ability to use a personal computer in a Windows software environment to include Word, Excel, PowerPoint, Publisher and Acrobat
• Ability to communicate effectively in groups through either practiced or extemporaneous oral presentations.
• Ability to routinely record information such as draft correspondence, reports, documents, policies, procedures, conduct interviews and record information, or prepare other lengthy documents using handwritten or mechanical means.
• Ability to identify problems, evaluates alternatives, and implements effective solutions.
• Ability to develop and evaluate policies and procedures.
• Ability to maintain effective working relationships within and outside the agency.
• Ability to communicate effectively to convey complex ideas and concepts.
• Ability to coordinate multiple large projects simultaneously.
• Ability to travel 20%, (i.e., weekly or monthly under normal conditions for long distances).

Registration, Certification or Licensure:   Valid Texas Driver’s License.

Physical Requirements and/or Working Conditions:  This classification functions in a standard office environment and requires a regular schedule of 8-5, M-F or an alternate schedule to be approved by OOG.  Ability to move up to 35 lbs.  Ability to drive and travel as needed.  Will need to move about the office to access file cabinets, office machinery, etc. Must be able to communicate and exchange accurate information via phone, computer and in person.  Must be able to view invoices and written communications and marketing plans. Must be able to work hours that can include holidays and as needed.

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Job Description:

VISIT FLORIDA, the official tourism marketing corporation for the State of Florida, is looking for an individual to fill our Performance Research Analyst position. You will serve as the project lead on all research projects related to measuring the effectiveness of VISIT FLORIDA’s marketing efforts, the economic impact of tourism, and the overall health of Florida’s tourism industry. Examples of work performed include:

• Developing quarterly estimates of the number of visitors to the state
• Managing outside vendors who perform studies on economic impact, marketing effectiveness, partner satisfaction, and other performance topics
• Producing weekly and monthly reporting on the performance of Florida’s accommodations industry
• Working across the organization to help marketing teams develop and report appropriate performance measures
• Creating and maintaining interactive data visualizations of performance data to be shared with management and industry partners
• Presenting performance data to the marketing team

The candidate may be hired at the level of Senior Performance Research Analyst depending on prior experience, ability, and ability to innovate new ways of measuring, sharing, and using performance data.

Qualifications:

For this position, we prefer a Bachelor’s degree or higher in a field such as economics, mathematics, statistics, finance, a STEM field, or another related field which provides the candidate with training in quantitative and statistical analysis of data. The candidate should have expertise in marketing analytics. The candidate should have a good understanding of survey research methods. Experience with SPSS, R, or statistical analysis using Python is required. Experience with Tableau or Microsoft Power BI is strongly preferred. The candidate must be able to communicate complex information to people with no technical background. Previous experience working on research or analytics in the tourism industry is preferred but not required.

APPLICATION INFORMATION:

Discover what it is like to be a part of a team that promotes the gorgeous Sunshine State. Join us in working purposefully and living passionately. Apply now! https://www.visitflorida.org/careers. The position is located in Tallahassee, FL and some travel is required. Deadline for application is December 21, 2018. VISIT FLORIDA is an Equal Opportunity Employer committed to a diverse and inclusive work environment.

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Job Description:

Longwoods International is a leader in the travel and tourism research field with over 40 years of experience in market research as a market research consultancy, Longwoods International is a respected leader in visitor brand strategy and ROI research. With offices in Toronto, Wisconsin, Ohio, Texas and Washington, DC. Longwoods conducts strategic market research for public- and private-sector clients throughout North America, Europe and the Pacific Rim.

The Longwoods Travel USA® program is currently the largest ever ongoing survey of American leisure and business travel. In addition to Travel USA®, Longwoods also conducts Brand Image and Marketing and Advertising Effectiveness studies as well as custom research when needed. The Longwoods team works closely with its clients to interpret and create actionable insights with its data.

Longwoods International has an opening for a junior analyst to join its team in Columbus, OH. This is a unique opportunity for a junior researcher to gain valuable hands-on experience with quantitative research in the travel and tourism industry.  The junior analyst will train and work along side a team of experienced researchers that have set the gold standard.

To learn more about Longwoods International please visit our website: http://longwoods-intl.com

Responsibilities:

• Support analysts and senior staff with all aspects of research projects and client deliverables
• Assist with report creation including analysis, data entry and chart/table creation in Excel/PPT
• Author and edit survey questionnaires
• Quality control measures for survey links and presentation documents
• Run basic quantitative analyses
• Attend staff and project meetings in person or via conference call
• Occasional travel may be required

Qualifications:

Experience:

• One to three years of market research experience

Education:

• Bachelor’s degree (required)
• Master’s degree (preferred)

Ideal Candidate will have the following skills:

• Quick learner with the ability to work both independently and collaboratively
• Ability to multi-task and work effectively in a fast-paced environment
• Excellent attention to detail and organizational skills
• Be comfortable working with numbers
• Competent in Microsoft Office, comfortable working in Microsoft Excel
• Communication and writing skills
• Data and statistical knowledge
• Familiarity with SPSS Statistics preferred

Job type: Full-time

Location: Columbus, OH

Work authorization:

• United States (required)

Application Information:

Please send all cover letters and resumes to Jeanne Liu at jliu@longwoods-intl.com

Job Description:

Director of Research Services

Longwoods International is a leader in the travel and tourism research field with over 40 years of experience in market research as a market research consultancy, Longwoods International is a respected leader in visitor brand strategy and ROI research. With offices in Toronto, Wisconsin, Ohio, Texas and Washington, DC. Longwoods conducts strategic market research for public- and private-sector clients throughout North America, Europe, and the Pacific Rim.

Longwoods International has a unique opportunity for a seasoned research professional to take their skills to the next level and help our clients better utilize our data and to create actionable insights. This position will serve two audiences: the Longwoods clients as well as the internal team.  As the client evangelist and expert, this position will help Longwoods internally better understand our clients’ goals and challenges and for our clients, this position will help them achieve their goals through our research.

To learn more about Longwoods International please visit our website: http://longwoods-intl.com

Responsibilities:

Client management: The ideal candidate will have experience and be comfortable managing projects and client expectations.

• Serve as the liaison for the internal Longwoods team and multiple clients
• Develop a deep understanding of the clients’ needs and usage of research and data sources
• Responsible for the development of new clients as well as retention of existing clients
• Interact with clients on day-to-day project communication
• Lead client meetings in person or via conference call
• Travel to industry events and client meetings required

Research: The ideal candidate will have extensive market research experience with a focus on quantitative research methodology and analysis.

• Develop and oversee client deliverables
• Be an integral part of all aspects of client deliverables including report creation, analysis, data entry and chart/table creation in Excel/PPT
• Review and edit survey questionnaires
• Review survey links and presentation documents
• Run quantitative analyses

Qualifications:

Experience:

• Minimum 5 years of business development/sales experience
• 5 or more years of experience in designing and conducting research, analyzing and interpreting data and writing research finding reports from quantitative studies
• Five or more years of client management experience
• Experience in tourism or the travel industry a plus

Education:

• Bachelor’s degree (required), Advanced degree preferred
• Master’s degree (preferred)

Ideal Candidate will have the following skills:

• Quick learner with the ability to work both independently and collaboratively
• Ability to multi-task and work effectively in a fast-paced environment
• Excellent attention to detail and organizational skills
• Strong Microsoft Office skills with a focus on Excel and PowerPoint
• Strong communication and writing skills
• Data and statistical knowledge
• Familiarity with SPSS and Salesforce a plus

Job type: Full-time

Location: Columbus, OH or remote

Work authorization:

• United States (required)

Application Information:

Please send all cover letters and resumes to Jeanne Liu at jliu@longwoods-intl.com

Job Description:

GENERAL DESCRIPTION:

Position resides within the Tourism program of Office of the Governor, Economic Development & Tourism Division.  The position performs highly responsible informational and educational work required for the promotion of Texas as a premier travel destination.  Work involves the research, writing, editing, and production of information materials for release to news and/or social media and for use by the agency, the public, and the travel industry.  Position coordinates tourism public relations activities in the U.S. market and other markets as assigned.  Position works under limited supervision with moderate latitude for the use of initiative and independent judgment.

ESSENTIAL DUTIES:

• Designs and directs public relations and public education campaigns.
• Coordinates the preparation and distribution of organizational news and information releases.
• Coordinates special events and activities.  These may include but are not limited to: media missions, speeches, press conferences, interviews, meetings, promotions, and consumer educational events.
• Coordinates content and strategy for the Tourism program social media activity including analyzing reports on social media activity and its effectiveness.
• Routinely reads, edits, interprets and composes press releases, presentations, reports and special publications, including collateral and advertorial copy.
• Coordinates illustrative, photographic, or audiovisual content creation.
• Develops website content.
• Conducts interviews and researches sources, and ensures the completeness and accuracy of printed and online materials.  Advises staff in planning organizational news and educational items.
• Responsible for the coordination of activities with contracted vendors.
• Coordinates outreach to Texas travel industry stakeholders.
• Analyzes travel market studies to inform the direction of public relations activities.
• Coordinates tracking results of media, consumer, and travel trade promotional efforts.
• Responsible for lead fulfillment and distribution to Travel industry stakeholder groups.
• Responds to general information inquiries about the Tourism program and activities.
• Maintains regular work schedule.
• Performs all other duties as assigned.

Qualifications:

MINIMUM QUALIFICATIONS:

Experience in travel and tourism promotion, journalism, public relations, public information, communications, or media relations work.  Graduation from an accredited four-year college or university with major coursework in journalism, public relations, advertising, communications, tourism or related field is generally preferred.  Experience and education may be substituted for another.

KNOWLEDGE, SKILLS AND ABILITIES REQUIREMENTS:

• Skill in verbal and written communication.
• Skill in public relations.
• Skill in working with social media and other channels of media communication.
• Skill in managing projects and planning large events.
• Skill in editing documents and designing printed materials.
• Ability to communicate effectively to groups through either practiced or extemporaneous oral presentations.
• Ability to use a personal computer in a Window software environment to include Word, Excel, PowerPoint, Publisher, and Acrobat
• Ability to use website software.
• Ability to exercise initiative and creativity.
• Ability to identify problems, evaluates alternatives, and implements effective solutions.
• Ability to review and evaluate tourism data.
• Ability to present information in a concise and organized manner.
• Ability to coordinate multiple large projects simultaneously.
• Ability to interpret and follow State of Texas regulations, policies, and procedures.
• Ability to routinely record information such as draft correspondence, reports, documents, policies, procedures, conduct interviews, and record information, or prepare other lengthy documents using handwritten or mechanical means.
• Ability to maintain effective working relationships within and outside the agency.
• Ability to travel under normal conditions for long distances.
• Valid Texas Driver’s License required with an acceptable driving record.

Registration, Certification or Licensure:   Texas Driver’s License.

Physical Requirements and/or Working Conditions:  This classification functions in a standard office environment.  Ability to move up to 35 lbs.  Ability to drive as needed.  Must be able to remain in a stationary position for 50% of the time.  Will need to occasionally move about the office to access file cabinets, office machinery, to distribute correspondence, etc. Must be able to communicate and exchange accurate information via phone, computer and in person. Must be able to observe and/or identify visitors and staff entering the building in person and/or via video monitor or call box.  Must be able to work hours during a legislative session that include holidays and as needed.

APPLICATION INFORMATION:

For the full job listing and all application information, please visit https://gov.texas.gov/employment.

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