Career / RFP Boards

Job Description:

General Description

The Cooperative Advertising Specialist works within the Office of the Governor (OOG), Economic Development and Tourism (EDT) Office and reports to the Director of Tourism. Performs complex (journey-level) marketing work. Assists in the coordination of cooperative activities for domestic and international advertising, marketing and social media. Works with internal and external EDT business partners, a contracted advertising agency, a contracted public relations agency, community partners and stakeholders to execute cooperative advertising, marketing and public relations projects. Researches and responds to advertising and marketing questions from advertising agency, tourism staff and various internal and external EDT business partners and stakeholders. Work involves tourism advertising verification, invoice processing and budget monitoring. Works under general supervision, with moderate latitude for the use of initiative and independent judgment.

Essential Duties

• Coordinates and executes cooperative advertising, marketing and public relations program projects for both domestic and international markets.
• May develop and create new cooperative advertising, marketing or public relations programs for both domestic and international markets.
• Works closely with travel industry stakeholders to assist them with planning and executing cooperative advertising, marketing and public relations projects.
• May create and distribute content promoting Travel Texas cooperative programs including digital, print and other communications distributed to industry partners.
• Actively monitors cooperative advertising budget and cooperative advertising placements.
• Reviews, edits and traffics all cooperative materials and may develop and create new cooperative materials for industry partners.
• Reconciles advertising affidavits, tear sheets and proof-of-run materials with advertising invoices.
• Performs advertising agency contract administration support duties as assigned.
• Prepares and proofreads advertising and marketing reports as required.
• Works closely with other Tourism team members to ensure cooperative advertising, marketing and public relations needs are met.
• Assists in the coordination of Tourism division advertising and marketing plans to compliment statewide tourism marketing goals.
• May prepare and deliver speeches and presentations regarding advertising, marketing and public relations co-op programs.
• Assists in editing and/or disseminating the division’s cooperative advertising plan and informational and marketing materials as directed.
• Assists in coordinating daily projects with divisional staff and the contracted advertising agency.
• May represent the Tourism division at meetings and events.
• Must comply and follow all rules, regulations, policies and procedures of the department.
• Maintains regular work schedule.
• Performs all other related duties as assigned.

Qualifications:

Minimum Qualifications

• Graduation from an accredited four-year college or university with major course work in advertising, marketing, business administration or a related field; and
• Three (3) years of professional experience in project management, advertising, marketing or public relations.

Note: Experience and education may be substituted for one another on a year-for-year basis.

Knowledge, Skills, and Abilities Requirements

• Knowledge of project management.
• Knowledge of advertising and marketing strategies.
• Knowledge of personal computers and software applications.
• Knowledge of English grammar and usage.
• Skill in verbal and written communication.
• Skill in attention to detail and accuracy.
• Skill in proofing and editing.
• Skill in organization and project management.
• Ability to interpret and follow State of Texas regulations, policies, and procedures.
• Ability to review and evaluate tourism data.
• Ability to present information in a concise and organized manner.
• Ability to use a personal computer in a Windows software environment to include Word, Excel, PowerPoint, Publisher and Acrobat.
• Ability to communicate effectively in groups through either practiced or extemporaneous oral presentations.
• Ability to routinely record information such as draft correspondence, reports, documents, policies, procedures, conduct interviews and record information, or prepare other lengthy documents using handwritten or mechanical means.
• Ability to identify problems, evaluates alternatives, and implements effective solutions.
• Ability to develop and evaluate policies and procedures.
• Ability to maintain effective working relationships within and outside the agency.
• Ability to communicate effectively to convey complex ideas and concepts.
• Ability to coordinate multiple large projects simultaneously.
• Ability to travel 20%, (i.e., weekly or monthly under normal conditions for long distances).

Registration, Certification or Licensure

Valid Texas Driver’s License.

Physical Requirements and/or Working Conditions

This classification functions in a standard office environment. Ability to move up to 20 Ibs.  Ability to drive and travel as needed.  Will need to move about the office to access file cabinets, office machinery, set up conference rooms for meetings, etc. Must be able to communicate and exchange accurate information via phone, computer and in person.  Must be able to observe and evaluate data in a variety of formats, including hard copy, electronic and media formats. Must be able to work hours during a legislative session that include holidays and as needed.

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Job Description:

Explore St. Louis is the sales and marketing organization responsible for selling St. Louis City and County as a convention and meeting site and as a leisure travel destination.  In addition, Explore St. Louis manages and operates the America’s Center Complex which includes the Cervantes Convention Center, the Dome at America’s Center (67,000 seats), the 1,411-seat Ferrara Theatre, and the St. Louis Executive Conference Center.

Explore St. Louis is seeking a Director of Communications for its marketing department. This position reports directly to the Chief Marketing Officer and is responsible for directing all external communication activities addressed to public and private stakeholders and members of the local, regional and national media.  This position will serve as a primary liaison with the media and spokesperson for the organization as directed by the President and Chief Marketing Officer. Some of the Essential Duties and Responsibilities of this position include as follows:

• Responsible for planning, development, and implementation of Explore St. Louis communications strategies and activities in collaboration with members of the marketing team and organization stakeholders.
• Responsible for content generation across multiple platforms, media releases, statements, and advisories.
• Direct and oversee content on all social media platforms consistent with brand and tactical objectives.
• Generate media interest through regular contact, creative story pitches and strong working relationships with national, regional, and local media outlets.
• Coordinate press conferences as needed for special announcements.
• Required to be on-call to respond to emergencies and special circumstances as they involve the media.
• Participate in special events, trade shows and familiarization tours for journalists and tourism industry.
• Keep informed of developments in the fields of corporate communications, travel and tourism, public and media relations.
• Travel is required to attend tradeshows and media outreach activities in key markets such as New York, Chicago and LA.
• Works a flexible schedule as needed to include nights, weekends, and holidays.

Qualifications:

The successful candidate will have a Bachelor’s degree in Communications, Journalism or a closely related field and a minimum of 7 years related experience.  Exceptional presentation and interpersonal skills.  Excellent communication skills both verbal and written. Significant technology competency and working knowledge of PR monitoring services such as Vocus. Extensive knowledge of St. Louis tourism, hospitality and cultural industries and the hospitality/convention industry is ideal.

APPLICATION INFORMATION:

Interested candidates can apply online at www.explorestlouis.com ; click “About Us” then click “Job Opportunities & Internships”. Please include a cover letter and resume when applying.  NO PHONE CALLS PLEASE.

Explore St. Louis has a mandated COVID-19 vaccination policy for all employees. Pre-employment testing includes drug screening and a criminal background check. Applicants must be United States citizens or legal residents of the United States. 

Diversity, Equity & Inclusion: Explore St. Louis values diversity and we are committed to creating an inclusive environment for all employees.  All employment decisions are based on business needs, job requirements and individual qualifications, without regard to race, color, religion, sex, pregnancy, age, national origin, physical or mental disability, past or present military service, marital status, gender identification or expression, medical condition or any other protected characteristic as established by law.

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Job Description:

STR was acquired in October 2019 as a division of CoStar Group, Inc., the leading provider of commercial real estate information, analytics and online marketplaces. STR is in the process of combining CoStar’s largest and most up-to-date properties database with STR’s global hospitality performance data, to give both real estate and hospitality customers a unique and powerful combined view of their local markets.

The Digital Content Specialist is responsible for all elements of the brand copy that underpins STR’s marketing strategy and corporate messaging. The successful candidate will create dynamic original content and update/edit existing content in accordance with STR’s brand voice, tone and style. Additionally, the successful candidate will serve as one of the organization’s subject matter experts on content to ensure consistent and accurate messaging is shared to multiple audiences via engaging and dynamic content.

This role will be responsible for the creation of written content for email campaigns and newsletters, website pages, social media campaigns, long-form blog posts and video scripts for STR products and initiatives. This person will also own all content needs for the annual Hotel Data Conference and Global Edition, including attendee marketing emails, prospective sponsorship emails, and social media promotions.

Responsibilities

• Research, generate and edit a high volume of diverse copy to be used in a variety of public-facing sales and marketing channels, including emails, blogs, websites, multimedia training curriculum, presentations, brochures, social media, etc.
• Manage content deliverable for multiple audiences (examples: sales copy, educational pieces, customer support messaging).
• Ensure content is aligned with STR brand standards and corporate culture.
• Create and implement extensive content plans to market the Hotel Data Conference.
• Develop pieces specifically focused on SEO – taking keywords into consideration as well as reading level and content length.
• Identify keywords to use and when during the year based on search volume and trends.
• Manage a deadline-driven content calendar and execute a global content strategy across multiple channels.
• Incorporate ideas and direction into written pieces with minimal direction from other staff.
• Report on the performance of marketing activity to internal stakeholders and contribute to the improvement and internal reporting of marketing performance.
• Work with team members from other departments and functions in a timely fashion to ensure deadlines are met.
• Create short- and long-term content calendars based on availability and relevancy of topics.
• Keep up to date with market and other industry developments.
• Attend training as required and actively seek to continually enhance understanding of STR products and value proposition.
• Attend marketing events, team meetings, kick-off meetings and functions as required.
• Adhere to all STR processes and policies and maintain customer confidentiality.
• Exceptional, detail-oriented writer who can create original brand copy and update/edit existing copy in accordance with brand voice, tone and style.
• Ability to focus on the customer, both internal and external, at all times. Ensure the right message is being delivered.
• Ability to anticipate and respond to client requirements and a genuine desire to exceed expectations at a global level.
• The position requires someone with flexible work hours due to interaction with global offices.

Qualifications:

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field from an accredited educational institution.
• 3-5 years’ experience working in digital content role.
• A background in Marketing is essential.
• A background in writing is essential.
• Experience writing for SEO – taking keywords into consideration as well as reading level and content length.
• Keyword research – Identifying best keywords to use based on search volume and trends.
• Familiar with writing for the web, blog posts, product promotions, social, and LinkedIn and Google Ad content.
• Creating short and long-term content calendars based on availability and relevancy of topics.
• Excellent use of Microsoft Office applications, proven numeracy and literacy skills.
• Knowledge of systems such as Salesforce, Mailchimp, Eventbrite, Survey Monkey, social media platforms, CMS platforms, Google Analytics and/or other marketing tools will be beneficial.

Preferred Qualifications

• Experience within the hospitality industry is desirable but not essential.
• Consistently focused on delivering an excellent customer-service experience.
• Capability to build and maintain relationships with internal and external stakeholders.
• An eye for detail to ensure the release of accurate and timely content often underpinned by hotel performance data.
• Able to manage a variety of projects to meet a high standard within tight deadlines across multiple time zones.
• Efficient and effective forward planner of work and projects.
• Able to create solutions to solve problems and is not afraid to make informed decisions.
• Ability to focus on the customer, both internal and external, at all times. Ensure the right message is being delivered.
• Adapts to changing work environments, work priorities and organizational needs.

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Job Description:

Founded in 1985, STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. We are a benchmarking company, and the trusted partner for all market participants including many of the most well-respected hotel brands, individual owners, brokers, lenders, institutional investors, government agencies and service providers. We do this by providing research, data, analytics, innovative tools, and powerful marketing platforms in the US and internationally. STR was acquired in October 2019 as a division of CoStar Group, Inc. (NASDAQ: CSGP).

As a STR Sales Associate you will prospect, engage and secure new clients as well as retain and upsell existing customers. Promoting both STR and CoStar products, you will have the opportunity to take an entrepreneurial approach to sell, train, and retain your book of business, and ensuring high levels of customer service and high renewal rates.

Responsibilities

• Gain a thorough understanding of your clients and their needs
• Become an expert in STR’s unique value proposition and the intricacies of benchmarking
• Complete ownership of the sales cycle including prospecting, demoing, closing and renewal
• Monitor client usage and engage clients to use STR services in new and effective ways
• Conduct a high level of in person client and prospect product demonstrations
• Provide valuable insight to all participants in the hotel industry, including Owners, Investors, Lenders, Appraisers and Service Providers
• Represent STR at industry events, including preparing and delivering sales presentations and industry performance presentations
• Meet and exceed sales, prospecting, and activity quotas
• Effectively and efficiently utilize CRM; ensuring accurate information is uploaded and kept up to date

Qualifications:

Basic Qualifications

• 2 years of successful sales experience in a business to business environment
• Proven track record of meeting and exceeding sales quotas
• Bachelor’s degree
• The ability to travel between 25-50%

Preferred Qualifications And Skills

• A thorough understanding of the hospitality industry
• Ability to be flexible and adapt to changing situations at a high growth company

Visit website for job details: Click Here

Job Description:

Founded in 1985, STR provides premium data benchmarking, analytics and marketplace insights for global hospitality sectors. We are a benchmarking company, and the trusted partner for all market participants including many of the most well-respected hotel brands, individual owners, brokers, lenders, institutional investors, government agencies and service providers. We do this by providing research, data, analytics, innovative tools, and powerful marketing platforms in the US and internationally. STR was acquired in October 2019 as a division of CoStar Group, Inc. (NASDAQ: CSGP).

As a STR Sales Executive you will prospect, engage and secure new clients as well as retain and upsell existing customers. Promoting both STR and CoStar products, you will have the opportunity to take an entrepreneurial approach to sell, train, and retain your book of business, and ensuring high levels of customer service and high renewal rates.

Responsibilities

• Gain a thorough understanding of your clients and their needs
• Become an expert in STR’s unique value proposition and the intricacies of benchmarking
• Complete ownership of the sales cycle including prospecting, demoing, closing and renewal
• Monitor client usage and engage clients to use STR services in new and effective ways
• Conduct a high level of in person client and prospect product demonstrations
• Provide valuable insight to all participants in the hotel industry, including Owners, Investors, Lenders, Appraisers and Service Providers
• Represent STR at industry events, including preparing and delivering sales presentations and industry performance presentations
• Meet and exceed sales, prospecting, and activity quotas
• Effectively and efficiently utilize CRM; ensuring accurate information is uploaded and kept up to date

Qualifications:

Basic Qualifications

• Five years of successful sales experience in a business to business environment
• Proven track record of meeting and exceeding sales quotas
• Bachelor’s degree
• The ability to travel between 25-50%

Preferred Qualifications And Skills

• A thorough understanding of the hospitality industry
• Ability to be flexible and adapt to changing situations at a high growth company

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Job Description:

Under direction of the Chief Marketing Officer, this position supports the implementation of the agency’s marketing initiatives. The marketing manager works with all staff to ensure that all creative and marketing projects adhere to determined timelines and are brand-compliant.

• Oversees marketing project management
  • Creates and tracks annual project management master calendar for all marketing programming.
  • Ensures materials are completed and shepherded in a timely manner.
  • Stays up-to-date on the current project management tool and communicates programmatic updates and changes to staff.
• Works in collaboration with Division of Tourism integrated marketing agencies of record to develop and track a full agency calendar, ensuring marketing programs are begun and completed within the associated timeframes
  • Attends status meetings, prepared to identify items that need to be addressed.
  • Participates in planning meetings, offering strategic input and disseminating desired outcomes
  • Tracks group email responses to respond to requests/projects in a cohesive voice that represents the Travel Nevada marketing team
• Oversees in-house creative production for agency programs

• • Works with the CMO and Art Director to identify a timeline for completing collateral materials for:
    • Trade shows;
    • Sales missions;
    • Conferences;
    • Visitor’s Guide; and
    • Other programs as identified
  • Works with the CMO, Art Director and Industry Development teams to develop promotional materials for use in industry development programs and in international markets.
  • Ensures RFP/Q and quote protocol is followed for collateral and other produced materials.
  • Proofs and traffics creative collateral.
• Coordinates media asset needs
  • Works closely with CMO, Art Director, and content team to identify creative needs for all aspects of brand campaign and micro campaigns.
  • Works directly with integrated agencies on campaign logistics, imagery needs, copy requests, etc.
  • Coordinates creative specifications, logistics, and trafficking of advertising placements with agency.
  • Works with publications on independently-placed media buys and coordinates, proofs, and traffics assets.
• Works with other departments within DTCA and with external vendors and internal marketing department to provide updates to the agency’s owned websites as needed
  • Serves as point person for management of TravelNevada.com, ensuring materials are communicated to the web development agency in a timely and complete manner.

• Works with the Art Director, Public Relations team, and web development team for DTCA’s suite of sites to ensure all sites are being properly managed and updated.

• Oversees Fulfillment Program
  • Oversees the domestic call center/fulfillment house operations.
  • Responsible for maintaining the contracts as it relates to postage costs incurred through the consumer fulfillment efforts of the Nevada Division of Tourism.
  • Ensures invoices are processed according to contract timelines and reflect response data.
  • Works with collateral distribution companies as needed to ensure materials are distributed strategically and at appropriate locations.
  • Coordinates RFQ and RFPs for all contractual services relating to fulfillment.

• Communicates with the agency administrative staff to ensure that inventory is being regularly updated, coordinated, and managed.

• Assists the Chief Marketing Officer with budgets and reporting as requested

• • Prepares and reviews incoming invoices for signature
  • Tracks program budgets.
  • Assists with schedule coordination for group meetings, identifying the need for communication for collaborative projects.
  • Stays informed of projects and issues within the marketing department and apprises CMO.
  • Compiles weekly lists, monthly highlights and goals, and quarterly reports from marketing team.

• Communicates with the agency staff to ensure that inventory is being regularly updated, coordinated, and managed.

• As needed, may serve as program administrator for special projects, campaigns, co-ops, or other sponsorships.
• As needed, may work on copywriting, content collection, or digital projects.

All other duties and responsibilities as assigned.

 

Qualifications:

Bachelor’s degree from an accredited college or university and 5 years of previous experience in marketing and/or project management. Proficiency in Outlook, MS Word, and Excel is required. Preferred experience in database and project management programs. Must be able to perform duties as assigned.

APPLICATION INFORMATION:

Please apply at link or send directly to: [email protected]

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Job Description:

Longwoods International is a leader in the travel and tourism research field with over 40 years of experience in market research. Established in 1978 as a market research consultancy, Longwoods International is a respected leader in visitor, image, sentiment, brand strategy, custom, and ROI research. With offices in Ohio, Wisconsin, Georgia, Florida and Toronto and over 150 clients of all sizes, Longwoods conducts strategic market research for public- and private-sector clients throughout North America, Europe and the Pacific Rim. Longwoods International has an opening for a Director, Client Services to join its team. The primary role of this position is to be one of our client-facing leads in managing and developing client relationships, as well as to serve as a liaison for the internal Longwoods team and our clients by developing a deep understanding of their needs and usage of research and data. This role will guide clients through the Longwoods data and deliverables and help them apply and see value in the research. The Director will be responsible for development of new clients as well as retention of existing clients, and will oversee the completion and delivery of client deliverables and projects to guarantee quality and an on-time delivery. This role will include managing assigned client relationships directly, as well as serving as a brand ambassador for Longwoods via attendance at key industry gatherings, speaking appearances, and other duties as assigned.

To learn more about Longwoods International please visit our website: http://longwoods-intl.com

Qualifications:

Experience:
• Three to five years of account management experience, including renewal and revenue management, preferably in travel/tourism
• Five plus years of market research, data interpretation and solution delivery
• Experience translating client needs into solution design
• Excellent project and relationship management skills
• Passion for working with clients and a desire to deeply understand their needs, benefits, use cases to grow client relationships
Education:
• Bachelor’s degree (required)
• Master’s degree (recommended)
Ideal Candidate will have the following skills:
• Strong communication skills (written, verbal, presentation), with the ability to explain technical subjects to non-technical end-user personnel
• Quick learner with the ability to work both independently and collaboratively
• Ability to multi-task and work effectively in a fast-paced environment• Excellent attention to detail and organizational skills
• Competent in Microsoft Office including Microsoft Excel and PowerPoint, and Salesforce
• Excellent communication and writing skills
• Data and statistical knowledge

Job type: Full-time

Work authorization: United States (required)

APPLICATION INFORMATION:

Interested candidates contact:
Andria N Godfrey, Senior Vice President [email protected]