Tenative Schedule for MOF Week, March 5 – 8
Monday, October 5, 2020
10:30 AM – 12:30 PM
DMO Roundtable
Moderators: Barbara Okamoto, Senior VP – Market Insights & CRM, Hawaii Visitors & Convention Bureau; Marlise Taylor, Director, Tourism Research, Visit NC – Economic Development Partnership of North Carolina
NOTE: Must register for the session – Only registered participants will receive a surprise
1:00 PM
Welcome to the 2020 Marketing Outlook Forum
Speaker: Sheila Flanagan, Chair, Marketing Outlook Forum
1:05PM – 1:50 PM
Economic Outlook
Speaker: Adam Sacks, President, Tourism Economics
2:00 PM – 2:45 PM
Consumer/Traveler Outlook
Speaker: David Reichbach, Senior Director of Analytics & Data Security, Destination Analysts
3:00 PM – 3:45 PM
Technology and Travel
Speaker: Pete Comeau, Managing Director, PhocusWright
Tuesday, October 6, 2020
11:00 AM – 12:00 PM
Entrada’s Great American Road Trip
Moderators: Darren Dunn, Founder & President, Entrada Insights; David Bahlman, Global Head of Sales
NOTE: Must register for the session
1:00 PM – 1:30 PM
Weekly Sentiment Tracking and What this Portends for the Future – What will Change and What will Stay the Same?
Speakers: Amir Eylon, President & CEO, Longwoods International
1:45 PM – 2:30 PM
Towards Rebalancing Tourism Reputation Post Covid
Speakers: Olivier Henry-Biabaud, CEO, TCI Research, other speakers TBD
2:45 PM – 3:30 PM
Influencers in the “New Normal” World session
Speakers: JessyLynn Perkins, Director of Digital Marketing & Content Development, Visit Santa Barbara; Leroy Bridges, Vice President, Digital & Communications, Visit St. Pete/Clearwater; other speaker TBD
3:45 PM – 4:45 PM
Sector and Market Forecasts and Updates
Accommodations – Kelsey Waite, Business Development Executive, Destinations, STR
International – Mark Brown, Economist, US Department of Commerce
Attractions – Steven Paganelli, Head of Destination Marketing Sales, TripAdvisor
Wednesday, October 7, 2020
11:00 AM – 12:00 PM
Marketing Managers’ Roundtable – The Death of Cookies
Speakers: Howard Tietjen, Director of Sales, Epsilon; David Chastain Vice President, Travel & Tourism, Epsilon
Moderator: Derek Ramthun, Explore Minnesota Tourism
NOTE: Must register for the session
1:00 PM – 2:00 PM
Sector and Market Forecasts and Updates
Sports Tourism – Jon Last, President, Sports and Leisure Research
Accessible Travel – Eric Lipp, Executive Director, Open Doors Organization
Package Travel Market – Catherine Prather, President, NTA (National Tour Association)
2:15 PM – 3:00 PM
Hotel Updates
Speaker: Michael Dominguez, President & CEO, ALHI (Associated Luxury Hotels International)
3:15 PM – 4:00 PM
City Updates
Speaker: Al Hutchinson, President & CEO, Visit Baltimore
Thursday, October 8, 2020
11:30 AM – 12:30 PM
Arrivalist Lunch and Awards
Sponsor: Arrivalist
NOTE: Must register for the session – Only registered participants will receive a surprise
1:00 PM – 1:45 PM
Marketing Trends and Outlook
Speaker: Chris Davidson, EVP, Insights & Strategy, MMGY Global
2:00 PM – 3:00 PM
Marketing the New Abnormal
Speakers: Denise Miller, Executive Vice President, SMARInsights; James Warren, Founder & CEO, Share More Stories; Katie Stadius, Global Media Strategist, MBuy
Moderator: Wendy Kheel
3:15 PM – 4:15 PM
Where do we go from here?
Speakers: Don Welsh, President & CEO, Destinations International; Roger Dow, President & CEO, U.S. Travel Association; Chris Thompson, President & CEO, Brand USA
Moderator: Berkeley Young, President, Young Strategies
