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# TTRA

Advancing Travel Insights Globally

## Sitemaps

- [XML Sitemap](https://ttra.com/sitemap.xml): Contains all public & indexable URLs for this website.

## Posts

- [News](https://ttra.com/news/)
- [Call for Presentations, 2027 TTRA Marketing Outlook Forum](https://ttra.com/call-for-presentations-2027-ttra-marketing-outlook-forum/) - Submit a presentation proposal for the 2027 TTRA Marketing Outlook Forum in New Orleans, January 25 to 27. Proposal deadline: August 28, 2026.
- [Remembering Dr. John Hunt](https://ttra.com/remembering-dr-john-hunt/) - TTRA remembers Dr. John Hunt, a pioneering tourism researcher, educator, mentor, and past president whose work helped shape the tourism profession.
- [TTRA Think Tank Initiative](https://ttra.com/ttra-think-tank-initiatives/) - Discover TTRA's 2025 Think Tanks advancing tourism research. Collaborate on projects in demand forecasting, STR data analysis, and AI in market research.
- [TTRA Announces Inaugural Class of Fellows](https://ttra.com/ttra-announces-inaugural-class-of-fellows/) - TTRA honors its inaugural Fellows, recognizing outstanding contributions to tourism research, leadership, mentorship, and service.
- [Call for Proposals: Host the 2028 Marketing Outlook Forum](https://ttra.com/call-for-proposals-host-the-2028-marketing-outlook-forum/) - The Travel and Tourism Research Association invites destinations across the United States to submit proposals to host the 2028 Marketing Outlook Forum.
- [Announcing the 2027 TTRA Annual International Conference](https://ttra.com/announcing-the-2027-ttra-annual-international-conference/) - TTRA announces its 2027 International Conference in Seattle, June 27 to July 1, bringing global leaders together to shape the future of tourism research.
- [Celebrating the 2026 TTRA Award Winners](https://ttra.com/celebrating-the-2026-ttra-award-winners/) - TTRA proudly announces the recipients of the 2026 TTRA Awards, recognizing excellence in tourism research, destination leadership, sustainability, and industry.
- [TTRA Announces Results of 2026 Board of Directors Election](https://ttra.com/ttra-announces-results-of-2026-board-of-directors-election/) - TTRA announces the election of new Board Directors, Second Vice President, and Chapter Liaison, strengthening global leadership in tourism research.
- [2026 Academic Call For Papers](https://ttra.com/2026-academic-call-for-papers/) - Submit your proposal for the 2026 TTRA International Conference in Greenville, SC. Share insights shaping the future of global tourism research and practice.
- [2026 Call for Practitioner Presentations](https://ttra.com/call-for-practitioner-presentation-topics/) - Submit your proposal for the 2026 TTRA International Conference in Greenville, SC. Share insights shaping the future of global tourism research and practice.
- [TTRA 2026 Awards Applications Now Open](https://ttra.com/ttra-2026-awards-applications-now-open/) - Applications are open for the 2026 TTRA Awards. Recognizing excellence in tourism research and practice. Apply by March 24, 2026.
- [Call for Nominations: Inaugural Class of TTRA Fellows](https://ttra.com/call-for-nominations-inaugural-class-of-ttra-fellows/) - Nominate a leader for the inaugural TTRA Fellows program, honoring excellence in tourism research, leadership, mentorship, and lasting impact.
- [2026 TTRA Think Tank on Diversity Data Gaps](https://ttra.com/2026-ttra-think-tank-on-diversity-data-gaps/) - Join TTRA’s 2026 Think Tank exploring critical data gaps in diversity and travel. Help shape research, strategy, and future collaboration.
- [TTRA 2026–2027 Board of Directors Elections](https://ttra.com/ttra-2026-2027-board-of-directors-elections/) - Cast your vote in the 2026 to 2027 TTRA Board elections. Help select new leadership and vote on key bylaw updates shaping the future of TTRA.
- [2026 MOF Awards Announcement](https://ttra.com/2026-mof-awards-announcement/) - Meet the 2026 Marketing Outlook Forum Award winners, honored by TTRA for excellence in travel and tourism marketing, research, and professional impact.
- [Join the TTRA International Board of Directors](https://ttra.com/join-the-ttra-international-board-of-directors/) - TTRA is at the forefront of advancing the strategic use of research to create innovative tourism solutions that positively impact people, places, and society.
- [MOF 2026 Awards - Tourism Marketing Excellence](https://ttra.com/mof-2026-awards-tourism-marketing-excellence/) - Celebrate innovation in travel and tourism marketing. Enter the MOF 2026 Awards and gain recognition for excellence in research and strategy.
- [TTRA Year in Review: 2025](https://ttra.com/ttra-year-in-review-2025/) - Explore TTRA’s 2025 Year in Review, highlighting global membership growth, international conferences, strategic partnerships, and research leadership.
- [Emerging Leaders is Back at TTRA - Get Involved!](https://ttra.com/emerging-leaders-is-back-at-ttra-get-involved/) - Join TTRA’s Emerging Leaders Subcommittee and help shape a new era of support, engagement, and community for early-career travel and tourism professionals.
- [When Will Canadian Travel to the U.S. Rebound?](https://ttra.com/when-will-canadian-travel-to-the-u-s-rebound/) - XBorder Canada tracks Canadian travel to the U.S., revealing 2025 declines but early rebound signs, with millennials driving demand to top states.
- [MOF 2026: Present Your Ideas in Charlotte, NC](https://ttra.com/mof-2026-present-your-ideas-in-charlotte-nc/) - Submit your proposal for MOF 2026 in Charlotte, NC! Share your insights on research, data, and marketing innovation. Deadline: July 15, 2025.
- [Make Your Voice Heard: TTRA Membership Survey Now Open](https://ttra.com/make-your-voice-heard-ttra-membership-survey-now-open/) - Help shape the future of TTRA! Take our short membership survey by May 28 to share your feedback and guide upcoming programs, events, and resources.
- [Travel Trends 2025: What Destinations Need to Prioritize Now](https://ttra.com/travel-trends-2025-what-destinations-need-to-prioritize-now/) - Discover 2025 travel trends and what destinations must prioritize now to attract visitors and stay competitive in the changing tourism landscape.
- [Celebrating the 2025 TTRA Award Winners in Tourism Research](https://ttra.com/celebrating-the-2025-ttra-award-winners/) - TTRA honors excellence in tourism research at its 2025 Awards in Galway. Meet the winners driving innovation, impact, and leadership across the industry.
- [TTRA Announces 2025–2026 Board of Directors Election Results](https://ttra.com/ttra-announces-2025-2026-board-of-directors-election-results/) - Meet the newly elected TTRA International Board of Directors for 2025–2026, including new leaders and reappointments that reflect global industry balance.
- [Press Release: Announcing the 2025 TTRA Awards](https://ttra.com/press-release-announcing-the-2025-ttra-awards/) - TTRA is proud to announce the 2025 TTRA Awards, recognizing outstanding contributions to the field of travel and tourism research.
- [TTRA Board of Director Nominations](https://ttra.com/ttra-board-of-director-nominations/) - The Travel and Tourism Research Association (TTRA) is seeking passionate and dedicated individuals to join our Board of Directors for the 2025–2028 term.
- [International Board of Directors Elections 2025-2026](https://ttra.com/international-board-of-directors-elections-2025-2026/) - Vote in the TTRA 2025-2026 elections! Shape our board to reflect diverse insights and drive forward travel and tourism research. Your vote matters!
- [Driving Innovation: TTRA's 2025 Think Tank Initiatives](https://ttra.com/driving-innovation-ttras-2025-think-tank-initiatives/) - Discover TTRA's 2025 Think Tanks advancing tourism research. Collaborate on projects in demand forecasting, STR data analysis, and AI in market research.
- [2025 MOF Awards: Celebrating Excellence in Tourism Marketing](https://ttra.com/2025-mof-awards-celebrating-excellence-in-tourism-marketing/) - Celebrate the 2025 MOF Awards winners! Honoring excellence in tourism marketing with leaders from Visit NC, Visit Ann Arbor, Hawai‘i Tourism Authority, and more
- [Enter Now: MOF 2025 Awards in Travel & Tourism Marketing!](https://ttra.com/enter-now-mof-2025-awards-in-travel-tourism-marketing/) - Recognizing extraordinary contributions in tourism marketing, the MOF Awards celebrate both individuals and organizations making a difference.
- [Registration Open for Marketing Outlook Forum 2025](https://ttra.com/registration-open-for-marketing-outlook-forum-2025/) - Register for Marketing Outlook Forum 2025 in Fort Worth, Texas. Join travel professionals for insights, networking, and strategies shaping the future of tourism
- [Datafy: Optimizing DMO Strategy with Data and Research](https://ttra.com/datafy-optimizing-dmo-strategy-with-data-and-research/) - Learn how DMOs can use data and research for strategic decision-making, with insights from Datafy experts Anna Blout and David Reichbach.
- [2025 Marketing Outlook Forum Call for Presentations](https://ttra.com/2025-marketing-outlook-forum-call-for-presentations/) - The Travel and Tourism Research Association (TTRA) is excited to announce the Call For Presentations for the Marketing Outlook Forum (MOF) 2025.
- [DMO Data Toolbox White Paper Series](https://ttra.com/dmo-data-toolbox/) - White Paper Series brings together leaders in Academia, Tourism, and Data for the first initiative from TTRA Think Tank - DMO Data Toolbox.
- [Webinar Recording: The U.S. Tourism Workforce](https://ttra.com/webinar-recording-the-u-s-tourism-workforce-research-insights/) - Explore the findings of our latest Workforce study. Discover tourism's economic impact, workforce characteristics, and AI's future role in the industry.
- [TTRA Appoints Dr. Seán T. Ruane as New President](https://ttra.com/ttra-appoints-dr-sean-t-ruane-as-new-president/) - The Travel and Tourism Research Association (TTRA) is thrilled to announce the appointment of Dr. Seán T. Ruane as the new President of the Board.
- [Travel and Tourism Research Association 2024 Award Winners](https://ttra.com/travel-and-tourism-research-association-2024-award-winners/) - TTRA proudly unveils the winners of the 2024 TTRA Awards, honoring excellence in the field of travel and tourism research and marketing.
- [Journal of Travel Research 2024 Award Winners Announced](https://ttra.com/journal-of-travel-research-2024-award-winners-announced/) - The Journal of Travel Research proudly unveils the winners of the 2024 JTR Awards, honoring excellence in the field of travel and tourism research.
- [Election Results for TTRA Board of Directors 2024-2025](https://ttra.com/election-results-for-ttra-board-of-directors-2024-2025/) - We want to thank all the candidates who participated in this election. Your dedication and willingness to serve are greatly appreciated.
- [International Board of Directors Elections 2024-2025](https://ttra.com/international-board-of-directors-elections-2024-2025/) - Vote in the TTRA 2024-2025 elections! Shape our board to reflect diverse insights and drive forward travel and tourism research. Your vote matters!
- [TTRA 2023: A Year of Growth, Innovation, and Community](https://ttra.com/ttra-2023-year-in-review/) - Celebrating Our Journey in 2023 As we navigate through the early months of the new year, it's the perfect moment to reflect on the Travel and Tourism Research Association (TTRA)'s transformative journey in 2023. Last year was a testament to our significant achievements, strategic growth, and unwavering commitment to advancing travel and tourism research, marking
- [Global Insights, Local Stories: TTRA 2024](https://ttra.com/global-insights-local-stories-ttra-2024/) - Join us at TTRA’s 2024 Conference with global experts for unparalleled insights into tourism’s future, June 11-13, in Burlington, Vermont.
- [Join the TTRA Board of Directors](https://ttra.com/join-the-ttra-board-of-directors/) - TTRA is at the forefront of using strategic research to develop innovative travel & tourism solutions that have a meaningful impact on people, places & society.
- [Maximize Your TTRA Membership: Add Up to 25 Team Members!](https://ttra.com/maximize-your-ttra-membership-add-up-to-25-team-members/) - TTRA is thrilled to remind our organizational members of a fantastic benefit – the ability to add up to 25 team members to your membership.
- [2024 TTRA Awards Deadline Extended](https://ttra.com/2024-ttra-awards-and-conference-in-vermont/) - *** Deadline Extended to March 20th The 2024 TTRA Awards, hosted during the Travel and Tourism Research Association's (TTRA) 54th Annual International Conference, invite research pioneers to Burlington, Vermont, from June 11-13. This prestigious event celebrates excellence in tourism research, offering a unique stage for both academics and practitioners to showcase their innovative contributions to
- [Travel spending by visitors to Canada: Final indicators, 2018](https://ttra.com/travel-spending-by-visitors-to-canada/) - Travellers spent $22.0 billion while visiting Canada in 2018. US residents spent the most money in Canada during the year, while spending by visitors from China was comparable to the amount spent by visitors from the United Kingdom and France combined. READ FULL REPORT
- [MOF 2024 Award Winners Announced!](https://ttra.com/mof-2024-award-winners-announced/) - Celebrating Excellence: MOF 2024 Award Winners Announced! We're thrilled to announce the winners of the Marketing Outlook Forum 2024 awards, celebrating outstanding achievements in travel and tourism marketing. Cheryl Schutz Award: Michel Dubreuil, Research Manager at Destination Canada, is honored with this prestigious award for his significant contributions to Canada’s global brand growth. The award
- [Pioneering "Future Of Travel" Multicultural Research Released](https://ttra.com/pioneering-future-of-travel-multicultural-research-released/) - Pioneering "Future Of Travel" Multicultural Research Released; Tech-Enabled Study Reveals Emotional, Cultural Consumer Truths Launch Presentation Set for January 24th, 2 PM ET/11 AM PT [RICHMOND, VIRGINIA] – In an era of unprecedented change and transformation in travel, the first edition of “Future of Travel” (FOT), the groundbreaking multicultural consumer insights report, is now available.
- [Arrivalist powered by AirDNA Introduce Tourism Insights: Revolutionizing Destination Marketing in 2024](https://ttra.com/arrivalist-powered-by-airdna-introduce-tourism-insights-revolutionizing-destination-marketing-in-2024/) - In a groundbreaking move for the tourism industry, Arrivalist and AirDNA's recent union has resulted in a game-changing product release: Tourism Insights. Officially launching at the beginning of 2024, this innovative solution is the first of its kind, seamlessly integrating short-term rental data and visitation intelligence. The unveiling of this comprehensive platform marks a new era
- [Zartico Partners With Key Data to Build Insights on the Globe’s Largest Commercially Available Lodging Data Set](https://ttra.com/zartico-partners-with-key-data-to-build-insights-on-the-globes-largest-commercially-available-lodging-data-set/) - Zartico will ingest the world’s largest commercially available lodging data set into the Zartico Destination Operating System™ (ZDOS™) beginning in 2024. Zartico and Key Data announce they have entered into a global strategic partnership that combines Zartico’s industry-leading destination intelligence with Key Data’s trusted source of market data for hotels and short-term vacation rentals. This
- [How to Unlock the Power of Consumer Behavior Data in Tourism Marketing](https://ttra.com/how-to-unlock-the-power-of-consumer-behavior-data-in-tourism-marketing/) - In today's data-driven world, businesses of all sizes are looking for ways to use data to their advantage. One area where data can be especially valuable is in tourism marketing. By understanding how to leverage consumer behavior data, tourism businesses can develop more targeted and effective marketing campaigns. What is Consumer Behavior Data? Consumer behavior
- [Insights from the 2023 GWTTRA Annual Chapter Conference](https://ttra.com/insights-from-the-2023-greater-western-ttra-annual-chapter-conference/) - The 2023 Greater Western Chapter of the Travel & Tourism Research Association (GWTTRA) Annual Conference, held from October 25 to 27, 2023, in Rohnert Park, Sonoma County, California, recently concluded under the theme 'More than Data: Positive Vibes, Positive Impact.' The event featured pivotal sessions and esteemed speakers shedding light on vital aspects of the
- [MMGY Global Announces New Investment by EagleTree Capital](https://ttra.com/mmgy-global-announces-new-investment-by-eagletree-capital/) - Investment to propel the travel marketing and communications leader’s global growth strategy MMGY Global, a leading integrated marketing firm specializing in travel, tourism and hospitality, announced today that investment funds managed by private equity firm EagleTree Capital have acquired the company from previous partner Peninsula Capital Partners LLC and other shareholders, including current and former
- [Marketing Outlook Forum Awards](https://ttra.com/marketing-outlook-forum-awards/) - Celebrate Excellence in Travel & Tourism Marketing: Enter the Marketing Outlook Forum 2024 Awards! MOF stands as a beacon for honoring innovation, excellence, and dedication within the vibrant realm of travel and tourism marketing. The Marketing Outlook Forum Awards program beckons industry professionals to step forward, recognizing their exceptional contributions and fostering a spirit of
- [Join TTRA's Thriving Community - Experience the Extraordinary!](https://ttra.com/join-ttras-thriving-community-experience-the-extraordinary/) - We're thrilled to celebrate a milestone that fills our hearts with joy and pride. At TTRA, collaboration and dedication fuel our passion, and we can't wait to share our remarkable community growth with you.
- [IMPACT Sustainability Travel & Tourism 2020](https://ttra.com/impact-sustainability-travel-tourism-2020/) - There’s a shift happening towards sustainability in the tourism and travel industry. Join a collaborative national dialogue on innovation and the contribution of tourism to Canada’s sustainable future at the IMPACT Conference. Hosted in Victoria, B.C., January 19-22, IMPACT 2020 will explore how Canadian tourism can move beyond sustainability towards being a regenerative and restorative
- [2020 TTRA Canada Board of Directors](https://ttra.com/2020-ttra-canada-board-of-directors/) - Dear TTRA-Canada members, After an all-around very tight race between a slate of strong candidates, the ballots have been validated and the election results are in! I’m pleased to announce that the new members joining the Board of Directors in January 2020 will be: Stéphanie Massé, Chaire de tourisme Transat | ESG UQAM Mark Holmes,
- [Call For Research Papers](https://ttra.com/call-for-research-papers/) - Call For Papers - 52nd Annual Travel and Tourism Research Association International Conference 14-16 June 2022, Victoria, Canada. Abstract Submission Deadline: 15 January 2022 The Academic Co-Chairs of the 52nd TTRA Annual Conference, Drs. Svetlana Stepchenkova, Kevin Kam Fung So, and Eugene Thomlinson invite paper submissions from travel and tourism researchers. The conference theme is Regenerative Tourism: Building Resilience. The conference will
- [Near and Kauai Say Aloha to Unlocking Greener Island Transportation](https://ttra.com/near-and-kauai-say-aloha-to-unlocking-greener-island-transportation/) - Say Aloha to Greener Transportation! Between their 1 million annual visitors and the 10,000 rented cars daily, Kauai’s roadways were becoming more congested. And with limits on expanding roads and highways, the island had to get strategic with their transportation planning. And so, Kauai turned to Near’s data intelligence platform for real-world insights on residential
- [Zartico Launches ZDOS™ AIRPORT](https://ttra.com/zartico-launches-zdos-airport/) - Zartico Launches ZDOS™ AIRPORT, Strategic-Planning Solution for U.S. Airports. Zartico powers the possibilities of place. Airports often have limited visibility and insights, hindering their ability to improve passenger experience, drive innovation, and compete with other airports. Zartico is changing this and believes that giving leaders the right insights unlocks new opportunities and fuels transformation. That’s
- [Denise Miller Honored with Lifetime Achievement Award](https://ttra.com/denise-miller-honored-with-lifetime-achievement-award/) - Denise Miller Honored with Travel and Tourism Research Association's Lifetime Achievement Award [St. Louis, June 15, 2023] – The Travel and Tourism Research Association (TTRA) is proud to announce Denise Miller as the recipient of this year’s prestigious Lifetime Achievement Award. Recognized as the highest honor bestowed by TTRA, the award celebrates individuals or organizations
- [TTRA St. Louis - Gateway To The Future](https://ttra.com/ttra-st-louis-gateway-to-the-future/) - Join us for two exciting sessions at the 53rd Annual Travel and Tourism Research Association International Conference in St. Louis, Missouri, United States, from June 13-15, 2023. "Turning Insights into Strategy: Research from a C-Suite Perspective" and "Leveraging Research’s Growing Relevance – a Path to Leadership" will be focused on professional development and career growth
- [How Audience Segmentation and Destination Tracking Connect DMOs with Travelers in 2023](https://ttra.com/how-audience-segmentation-and-destination-tracking-connect-dmos-with-travelers-in-2023/) - If some consumers edged cautiously back into the world of travel over the last couple of years, then 2023 marks the year that others will dive straight back in. This resurgence in travel is a result of no small effort from travel brands, DMOs, and tourism boards, who have all put significant time and investment
- [MMGY Global Acquires TCI Research](https://ttra.com/mmgy-global-acquires-tci-research/) - MMGY Global Expands European Operations with Brussels-Based Research Company MMGY Global, the world’s leading integrated travel and hospitality marketing firm, announced today that it had acquired TCI Research, a data intelligence group specializing in the travel, tourism, and hospitality sectors. Now known as MMGY TCI Research, the organization further enhances MMGY Global’s travel intelligence capabilities while
- [Shock Events and Agility](https://ttra.com/shock-events-and-agility/) - Shock Events and Agility By: rina kurniawati, lecturer of tourism department at sahid polytechnic jakarta No one in the world could ever predict the crash of two sophisticated Boeing 737 Max, happened last year, killing hundreds of passengers. Also, the spread of the epidemic outbreak of the corona-virus that killed hundreds of people in China.
- [Destination personality revisited – A journey back in time through the TTRA archives](https://ttra.com/destination-personality-revisited-a-journey-back-in-time-through-the-ttra-archives/) - Often in tourism we are very distracted by the shiny and the new. So as part of TTRA’s 50th anniversary, it has been not only enormous fun to go back over articles from the Journal of Travel Research over that time but an important reminder that the past still has a great deal to teach us. It was a hard choice on which
- [Ahead of Its Time, Using Website Data for Predicting Visitation](https://ttra.com/ahead-of-its-time-using-website-data-for-predicting-visitation/) - “Accurate forecasting is crucial to enable hoteliers to efficiently allocate hotel resources and refine pricing strategies” is just as true today as it was when this group decided to study hotel demand using a DMO’s web traffic data. Their belief was that other forecasting models of the day were very susceptible to accuracy reduction from “any dramatic changes
- [Destination Competitiveness: An Analysis of Determinant Attributes](https://ttra.com/destination-competitiveness-an-analysis-of-determinant-attributes/) - At the start of 2020, those in the tourism industry felt invincible. Worldwide travel had shown growth for the past 10 years and was expected to increase another 4 percent in 2020. There seemed to be enough tourist for everyone, and destinations worried little about maintaining a competitive advantage. However, the global pandemic shut the tap to the endless flow of visitors. Here in Hawai‘i, as with many
- [Solving Industry Challenges Through Collaboration](https://ttra.com/solving-industry-challenges-through-collaboration/) - When Youcheng Wang and Zheng Xiang published Toward a Theoretical Framework of Collaborative Destination Marketing in 2007 the tourism industry faced twin challenges of a segmented industry and increased global competition. With many different voices fighting to capture the attention of potential visitors a solution was needed to maximize the impact and effectiveness of tourism destination marketing. Collaboration among industry
- [Theory into Practice](https://ttra.com/theory-into-practice/) - The recent tribute to TTRA’s 50th Anniversary from the Journal of Travel Research (JTR) made 22 selected papers available for free to highlight the collective wisdom and forward progress of destination management and marketing research. After perusing the article titles and abstracts, I counted seven that focused on destination image including many of the earlier
- [DMOs need a reset post-COVID-19](https://ttra.com/dmos-need-a-reset-post-covid-19/) - The promotion of destinations at the regional level has a long history, with one of the first tourist boards established in Switzerland in 1864 (Laesser, 2000; Pike, 2007). Until the 1960s, these tourist boards, tourism authorities or Convention and Visitors Bureaux (CVBs) at regional and local levels were predominantly promotion oriented, focusing on booster policies, and often funded to a large extent by the municipality or region. As tourism started
- [Insights From Simpleview On the Recovery of the Travel Industry](https://ttra.com/insights-from-simpleview-on-the-recovery-of-the-travel-industry/) - As we enter the new year, the question on every destination marketer's mind is when the tourism industry will recover from COVID-19, and what that recovery will look like. To help answer that question, we were joined by two digital marketing experts from Simpleview, Aaron Nissen, Director of Digital Strategy, and Paul McLeod, Director of
- [Cannabis and tourism: a future UK industry perspective](https://ttra.com/cannabis-and-tourism-a-future-uk-industry-perspective/) - For those of you interested in Cannabis and Tourism, Ian Yoeman shared this new paper published in the Journal of Tourism Futures. READ PAPER
- [SETTING THE RESEARCH AGENDA: Navigating Shifting Sands- Research in Changing Times](https://ttra.com/setting-the-research-agenda-navigating-shifting-sands-research-in-changing-times/) - Following on from our Annual International Conference in June, we have now released TTRA’s Research Agenda as discussed at that conference. It has been published in an online, open access journal eRTR – click HERE for the paper. It is important that we continue to increase our knowledge based on past research, so we trust
- [ADARA Traveler 360 presents 18 Strategies for Conquering 5 Key Travel Marketing Goals](https://ttra.com/adara-traveler-360-presents-18-strategies-for-conquering-5-key-travel-marketing-goals/) - The global travel and tourism industry is undergoing rapid change and travel marketers must move faster to keep up or risk revenue loss, declines in customer loyalty, slower customer growth, and more. Personalization demands by travelers are growing exponentially and the primary way to meet this demand is to use trusted, accurate, timely data as
- [Megatrends Shaping the Future of Travel 2019](https://ttra.com/megatrends-shaping-the-future-of-travel-2019/) - On November 5, Euromonitor International’s travel expert, Caroline Bremner, launched their latest report on Megatrends Shaping the Future of Travel: 2019 Edition at the World Travel Market event in London. Instagram and YouTube are having a big effect on consumers booking travel. Influencers are becoming tour operators and promoting curated trips tailored to the common interests
- [Global Economic Forecasts: Q4 2019](https://ttra.com/global-economic-forecasts-q4-2019/) - The latest quarterly report gives you the updated macroeconomic changes for the world's key economies and what these mean for our future economic predictions. Learn more by downloading the free white paper, Global Economic Forecasts: Q4 2019. READ REPORT
- [Arrivalist Interactive Workshop – Daily Travel Index with Ashley Barfield, Explore Georgia](https://ttra.com/arrivalist-interactive-workshop-daily-travel-index-with-ashley-barfield-explore-georgia/) - April 27 @ 1:00 pm - 2:00 pm EDT Free The new normal of visitation patterns are playing out day by day. And with flight service still running at a fraction of its pre-pandemic volume, road trips have emerged as the leading indicator of the emerging travel recovery. Will 2021 visitors look more like 2019? Or more like
- [Plaidswede Publishing Announces New Series by Mark Okrant](https://ttra.com/plaidswede-publishing-announces-new-series-by-mark-okrant/) - A new series of tourism-based murder mysteries written by Mark Okrant (past-president of TTRA) has been announced by Plaidswede Publishing. Mark’s new Commissioner Kary Turnell Series uses a 100-plus page format to acquaint or re-familiarize residents and visitors with New Hampshire’s most beautiful, interesting places. The new series builds upon Mark’s full-length Kary Turnell Mysteries.
- [CenStates Things to Know - November 2019](https://ttra.com/things-to-know-november-2019/) - November 2019 | THINGS TO KNOW READ eCOMMUNICATION
- [TTRA Asia-Pacific Chapter e-Newsletter – November 2019](https://ttra.com/ttra-asia-pacific-chapter-e-newsletter-november-2019/) - Welcome to the 8th edition of the TTRA Asia-Pacific (APac) Chapter Newsletter. READ e-NEWSLETTER
- [CenStates Travel Spotlight - November 2019](https://ttra.com/censtates-travel-spotlight-november-2019/) - NOVEMBER 2019 | TRAVEL SPOTLIGHT Kasi Haberman | Director at Yankton CVB | Yankton, South Dakota Kasi Haberman directs the CVB of Yankton, South Dakota, a river town made famous by the Lewis & Clark expedition. Just like those iconic explorers, Kasi isn’t afraid of the unknown, and always searches for new ways to share
- [TTRA Launches Member Referral Program](https://ttra.com/ttra-launches-member-referral-program/) - WANT TO STRENGTHEN A FRIENDSHIP AND AN INDUSTRY? Refer a friend to TTRA. TTRA Refer a Friend Member Challenge: December 1, 2019 to January 31, 2020 We are pleased to offer you an opportunity to help a colleague, friend, or emerging leader experience the benefits of TTRA membership. This is a great
- [TTRAconnects – November 2019 Edition](https://ttra.com/ttraconnects-november-2019-edition-2/) - Hello TTRA Members, The month of November is a quiet month for the TTRA Board, Committees, and Staff as we wind down from the Marketing Outlook Forum. The turn of the calendar to December brings with it a flurry of activity with three important announcements. Registration for our 51st International Conference opens on December 1, 2019,
- [Happy Birthday TTRA! Super Early Bird International Conference Rate](https://ttra.com/ttra-happy-birthday-conference-rate/) - Registration for our 51st International Conference opens on December 1, 2019, with a two-week Happy Birthday TTRA! super early bird International conference rate. It's a mouthful to say, but many attendees will save $50-off our lowest full conference rates if they register for the International Conference on or before December 15th. FULL e-COMMUNICATION
- [Southeast Tourism Society Newsletter](https://ttra.com/southeast-tourism-society-newsletter/) - The latest STS Newsletter: Member News, Advocacy in Action and....Butterflies! READ NEWSLETTER
- [TTRAconnects – December 2019 Edition](https://ttra.com/ttraconnects-december-2019-edition/) - Hello TTRA Members and Friends, May the closeness of friends, the comfort of home, and the joy of the new, renew your spirits this festive season. Travel is the Great Equaliser, while at the same time showcasing our distinctiveness. Understanding how this all works is more important than ever. Keep on searching for
- [Start Off the Year with Valuable Insights with the 2020 Travel and Marketing Outlook](https://ttra.com/2020-marketing-outlook-insights-2/) - Start Off the Year with Valuable Insights - 2020 Travel and Marketing Outlook Now Available! Were you unable to attend the 2019 Marketing Outlook Forum and hear the 2020 Outlook on industry hot topics? Well, we have good news for you! The 2020 Travel and Marketing Outlook is now available for purchase. More
- [TTRA Educational Webinar Series Presents: The Current State of Search](https://ttra.com/ttra-educational-webinar-series-presents-the-current-state-of-search/) - The Current State of Search: presented by simpleview If your DMO is spending hours and hours creating great content for your destination, it only makes sense that you want that content to reach as many potential visitors as possible. And that means implementing an effective SEO strategy. In this session, we will be sharing insights
- [Award Submissions now being Accepted - 51st Annual TTRA International Conference](https://ttra.com/award-submissions-now-being-accepted-51st-annual-ttra-international-conference/) - AWARD SUBMISSIONS NOW BEING ACCEPTED 51st Annual TTRA International Conference Victoria, British Columbia, Canada June 16-18, 2020 The Travel and Tourism Research Association awards program was developed to encourage and recognize excellence in the field of travel and tourism research and marketing. Entrants are judged on quality, originality, creativity, usefulness, results, and benefits to the
- [TTRA International Conference Committee Announces Two Keynote Speakers](https://ttra.com/ttra-international-conference-committee-announces-two-keynote-speakers/) - TTRA Conference Committee is happy to announce two of the keynote speakers for this year’s International Conference – Dr. Chris Bottrill and Paul Ouimet. Both individuals promise to deliver compelling insights that will propel the way you think about planning and management in the travel and tourism industry. More speakers will be announced as they
- [J. R. Brent Ritchie - In Memoriam](https://ttra.com/j-r-brent-ritchie-in-memoriam/) - Former TTRA President, John Raymond "Brent" Ritchie passed away on Tuesday, December 17 at Rockyview General Hospital in Calgary, Alberta. He served as president of TTRA in 1982 during his tenure at the University of Calgary where he played a key role building the Haskayne School of Business. Brent’s contributions to the field of tourism
- [NH tourism Expert Mark Okrant Launches Series of Murder-Mystery Novellas Set in the Granite State](https://ttra.com/nh-tourism-expert-mark-okrant-launches-series-of-murder-mystery-novellas-set-in-the-granite-state/) - LOUDON – Kary Turnell, the peripatetic, crime-solving “man in the fedora,” is poised for a big year in 2020, with his creator penning him into cases throughout New Hampshire, including Concord, Wolfeboro, Manchester and the Seacoast and Monadnock regions, too. Turnell is the creation of Mark Okrant, who in 1979 at the then-Plymouth State College
- [#2020MOF Registration is now open! EARLY BIRD RATES END APRIL 30!](https://ttra.com/mof2020-registration-is-now-open-early-bird-rates-end-april-30/) - You Are Invited! Join destination marketing colleagues in Washington DC for the 2020 Marketing Outlook Forum. The Marketing Outlook Forum provides C-Suite and Director-level marketing professionals with the latest research and forecasting insights, right when they need it, all within a packed three-day program. No sifting through reports, contracting with firms, skimming countless projections, or attending multiple sector-specific conferences. Be
- [2020 TTRA International has been canceled](https://ttra.com/2020-ttra-international-has-been-canceled/) - As global health concerns surrounding COVID-19 continue to develop and impact our work and families, we are working hard behind the scenes to find the best way to actively support our members. There is nothing more important than the health and safety of our members, their families and our extended travel comrades on every continent.
- [Covid-19 Resource Center Is Live!](https://ttra.com/covid-19-resource-center-is-live/) - RESEARCH & ANALYTICS COMPANIES Community Marketing & Insights - LGBTQ Travel Consumers and COVID-19 https://cmi.info/documents/temp/LGBTQ-COVID-Travel-2020.pdf COVID-19: Recovery Analysis - Kalibri Labs https://www.kalibrilabs.com/industry-health Arrivalist - Daily Travel Index https://www.arrivalist.com/daily-travel-index/ Destinations Analysts – Covid-19 Insights and Travel Sentiment https://www.destinationanalysts.com/covid-19-insights/ Adara – Resource Center https://adara.com/traveler-trends-tracker/ MMGY Travel Intelligence https://www.mmgyglobal.com/covid-19/ Longwoods International: COVID-19 and Travel Sentiment https://longwoods-intl.com/ Wave
- [Online Forum Past Recordings](https://ttra.com/past-recordings/) - Our Online Forums have been such a hit! If you haven't been able to attend them, please head on over to https://ttra.com/covid-19-online-forum-recordings/ and check them out!
- [CenStates Travel Spotlight -- August 2020](https://ttra.com/censtates-travel-spotlight-august-2020/) - There’s no question the pandemic has forced the travel industry to rethink, rework and relaunch its plans for the year, but with news changing daily and stay at home orders lifting, what has the visitor been up to and what will they do as we head into the fall? We’ve compiled highlights from research on
- [1st Annual NETTRA Conference](https://ttra.com/1st-annual-nettra-conference/) - Dear colleagues, We are delighted to announce the first annual NorthEast Chapter of the Travel and Tourism Research Association (NETTRA) virtual conference to be held on January 21st, 2021. NETTRA, a regional chapter of TTRA, has recently been re-established to bring together academic and professional tourism researchers located in or with interests in the Northeastern
- [Call for Presentations extended until March 1st](https://ttra.com/call-for-presentations-extended-until-march-1st/) - Find information about the call for presentations here
- [TTRA Member Survey](https://ttra.com/ttra-member-survey/) - Your Feedback Is ImportantWe've put together a member's survey to check the pulse of our TTRA membership to help us better plan for the year ahead. Please help up us by bringing a little bit more certainty to the future by filling out the survey. If you are a TTRA member but did not receive the
- [Call for Research Papers extended until March 1st](https://ttra.com/call-for-research-papers-extended-until-february-15th/) - Find information about the call for research papers here
- [CenStates TTRA Third Thursday Conversations - February 2021 Webinar](https://ttra.com/censtates-ttra-third-thursday-conversations-january-2021-webinar/) - We All Know and Love Tourism...but Do They? Presenter: Andria Godfrey | VP, Longwoods InternationalHost: John Ricks | Executive Director, Nebraska Tourism Commission Now more than ever the resident is a destination’s first customer and most valued partner - especially during this pandemic. But do we really know if our residents see their home destinations
- [Data and Analytics Open Forum](https://ttra.com/data-and-analytics-open-forum/) - We are excited to continue the travel research webinar series. Join us for our free online forum for the TTRA Community “Data and Analytics” on Wednesday, February 24, 2021, at 1:00 pm ET. On this webinar, our speakers from companies like UberMedia and CoStar will talk about how the tourism industry can use data and
- [Emerging Leaders Sip Session - EXCLUSIVE MEMBER ONLY EVENT](https://ttra.com/emerging-leaders-sip-session-exclusive-member-only-event/) - We are excited to announce the continuation of Sip Sessions this month. Emerging Leaders invite all members to network and continue the conversation from the day’s webinar about data and analytics in tourism research at the new Sip Sessions event online. All members are invited to build on the conversations begun in monthly
- [TTRA Asia-Pacific Chapter e-Newsletter – November 2020](https://ttra.com/ttra-asia-pacific-chapter-e-newsletter-november-2020/) - Welcome to the 9th edition of the TTRA Asia-Pacific (APac) Chapter Newsletter. READ e-NEWSLETTER
- [REGISTRATION IS NOW OPEN - 2021 Annual International Conference](https://ttra.com/2021-annual-international-conference/) - The 51st TTRA International Conference, Uncharted Territory: Reimagining Tourism for a New Era will be held virtually June 14-16, 2021. REGISTER NOW
- [Webinar- Quick and Easy Research Without Breaking Your Budget](https://ttra.com/webinar-quick-and-easy-research-without-breaking-your-budget/) - Third Thursday Conversations in Tourism March 18, 2021 at 1:00 PM EST Presenters: Tracy Saathoff | VP of Strategy, Lawrence & Schiller Bob Frohoff | Bob Frohoff Consulting Who’s my audience? Where should I spend my marketing dollars? How do I reach my target audience? If you’re like most DMOs, knowing the answers to
- [Webinar- Sports Tourism Deep Dive](https://ttra.com/webinar-sports-tourism-deep-dive/) - Third Thursday Conversations in Tourism April 15, 2021 at 1:00 EST Presenters: Jordan Musall | Data Intelligence Manager, Hamilton County Tourism Evan Saunders | Vice President, UberMedia Many destinations faced difficult questions the past year. How do I get my tourism economy back up and running? How can my destination make it through the pandemic
- [3 Ways to Start Your Research Right](https://ttra.com/3-ways-to-start-your-research-right/) - CenStates TRAVEL SPOTLIGHT | APRIL 2021 Rebuilding your research after an unpredictable 2020 means taking a fresh look everything. Many travel industry leaders are starting their research from scratch in 2021. To ensure you start on solid footing, TTRA CenStates is here to guide you on research tips and tricks through our quarterly Travel Spotlight.
- [Travel and Tourism Research Association (TTRA) Announces Election Results](https://ttra.com/travel-and-tourism-research-association-ttra-announces-election-results/) - Michael Rudowski Assumes Role of Association 2nd Vice President, Three New Directors Named, Two Directors Re-Elected Travel and Tourism Research Association (TTRA) the leading association for international travel and tourism research announces the election of its 2021/2022 Board. These positions take effect as of July 1, 2021.Elected by his peers, Michael Rudowski (Visit Dallas) will join the Executive
- [New job postings!](https://ttra.com/new-job-postings/) - Check out all of the new job postings listed on our website!
- [New TTRA Board Members!](https://ttra.com/welcome-to-our-new-board-members/)
- [New Lifetime Achievement Winner](https://ttra.com/new-lifetime-achievement-winner/) - This is the highest honor given by the Travel and Tourism Research Association. This award is presented to the individual or organization that has made a highly significant contribution to TTRA as well as to the travel and tourism industry. We are pleased to announce that Bill Siegel, Longwoods International, is the 2021 Lifetime Achievement Winner. View
- [Deciding What Research is Right for You](https://ttra.com/deciding-what-research-is-right-for-you/) - CenStates TRAVEL SPOTLIGHT | July 2021 If you’ve been in the destination marketing world for a little while and are ready to ramp up your strategy game with some data-driven decision-making tools, here is a tool for you! In focusing on our intermediate members, we’ve aligned some of the most common questions DMO clients need
- [Welcome New TTRA Members!](https://ttra.com/new-members-july-2021/) - Membership in TTRA says to the global community that you strive to meet the same exceptional standards regardless if you work in academia, for a destination, or as a provider of tourism research and marketing solutions. TTRA is proud to welcome the following new members: Jessica Frahm, Arkansas Dept of Parks, Heritage & TourismAngie Brady,
- [Fireside Chat with  STR CEO Amanda Hite](https://ttra.com/fireside-chat-with-str-ceo-amanda-hite/) - Amanda Hite, STR CEO joined TTRA President Nate Gieryn on July 19, 2021, for a discussion on how the hospitality industry weathered the past 18 months, a look toward the future for hospitality, and the opportunities provided to the industry with the recent acquisition of STR by commercial real estate company, CoStar Group.
- [Digital Commons Readership for July 2021](https://ttra.com/digital-commons-readership-snapshot-for-july-2021/) - Last month, the Travel and Tourism Research Association (TTRA) had 9661 full-text downloads and 109 new submissions to the ScholarWorks@UMass Amherst Digital Commons Dashboard. The most popular papers were: The Benefits of Travel: : Family and Relationships Review of Literature (296 downloads)https://scholarworks.umass.edu/ttra/2013/AcademicPapers_Oral/16 Factors Influential to Tourism Experiences of People with Mobility Impairments (230 downloads)https://scholarworks.umass.edu/ttra/2012/Visual/25 Assessing
- [David Williams inducted into the Utah Tourism Hall of Fame](https://ttra.com/dave-williams-inducted-into-the-utah-tourism-hall-of-fame/) - TTRA member David Williams is a 2021 inductee into the Utah Tourism Hall of Fame. David has been an active member of the Travel and Tourism Research Association for well over a decade and has regularly attended our Annual International Research Conference. His aptitude is well noted as our sessions and discussions at our Annual
- [Digital Commons Readership for September 2021](https://ttra.com/digital-commons-september-2021/) - Last month, Travel and Tourism Research Association had 11682 full-text downloads to the ScholarWorks@UMass Amherst Digital Commons Dashboard. The most popular papers were: Factors Influential to Tourism Experiences of People with Mobility Impairments (571 downloads): https://scholarworks.umass.edu The Benefits of Travel: : Family and Relationships Review of Literature (399 downloads): https://scholarworks.umass.edu Assessing Tourism Planning: Goals and
- [Sharing Research with Stakeholders](https://ttra.com/sharing-research-with-stakeholders/) - Presenting digestible information to your board is important. A good pitch can be the difference between getting buy-in for a new project or losing support. So where should you begin when preparing for your next meeting? Here are a few tips to get you started. Preparing pitches to your board – how to share your
- [TTRA Asia-Pacific Chapter e-Newsletter – November 2021](https://ttra.com/ttra-asia-pacific-chapter-e-newsletter-november-2021/) - Welcome to the 10th edition of the TTRA Asia-Pacific (APac) Chapter Newsletter. READ E-NEWSLETTER
- [Yesawich Award Winner](https://ttra.com/yesawich-award-for-marketing-excellence-winner/) - GO LAUREL HIGHLANDSKristin Ecker, Senior Director of Marketing, GO Laurel Highlands MMGY Global announced the Yesawich Award For Marketing Excellence at the 2022 Marketing Outlook Forum Conference. This award recognizes excellence in either a Marketing Manager/Director or a Destination Marketing Organization (DMO). This award is presented to a DMO and highlights the tireless work of a marketing organization
- [Emerging Leader Rising Star Award Winner](https://ttra.com/emerging-leader-22/) - IAN CENTRONETourism Program Manager for the Martin County Office of Tourism and Marketing The Rising Star Award is presented to an emerging leader (formerly known as a young professional) employed in the travel and tourism industry. TTRA wishes to recognize this person for commitment to increasing his/her expertise in the industry, demonstrated leadership abilities, and
- [New TTRA Retiree Membership Level](https://ttra.com/ttra-retired-membership/) - Scott Meis, and Donna Larsen, past presidents, invite you to take advantage of the new TTRA $50 USD retiree’s membership rates and special conference rates! Now that you have been retired for a number of years, do you ever miss your contacts with past TTRA members and colleagues? Or are you wondering what is new
- [2022 TTRA Awards](https://ttra.com/ttra-awards-2022/) - The Travel and Tourism Research Association Awards Program was developed to encourage and recognize excellence in the field of travel and tourism research and marketing. Entrants are judged on quality, originality, creativity, usefulness, results, and benefits to the travel and tourism industry. Award Submissions are being accepted through April 8, 2022. Submissions can be made through the
- [Despite High Gas Prices, These Two Small Arizona Communities Continue to Welcome Travelers– and Use Data Intelligence to Grow Visitation](https://ttra.com/despite-high-gas/) - Initially, continued rising gas prices might’ve had some rural tourism boards worried about how their communities could be affected.
- [Lifetime Achievement Award Winner - Marion Joppe](https://ttra.com/lifetime-achievement-award-marion-joppe/) - Congratulations to Dr. Marion Joppe! Dr. Joppe is the recipient of the Travel and Tourism Research Association (TTRA) Lifetime Achievement Award for her significant contributions to tourism research. The Lifetime Achievement Award is the highest honor given by the Travel and Tourism Research Association. This award is presented to the individual or organization that has made a
- [Distinguished Researcher Award Winner - Tom Van Hyning](https://ttra.com/distinguished-researcher-award-winner-tom-van-hyning/) - Tom Hyning is the recipient of the Travel and Tourism Research Association (TTRA) Distinguished Researcher Award for his significant contributions to tourism research.
- [Near Provides Greater Palm Springs Precise Insights on Global Visitor Patterns as Travel Recovers to Pre-Pandemic Levels](https://ttra.com/near-greater-palm-springs/) - Initially, continued rising gas prices might’ve had some rural tourism boards worried about how their communities could be affected.
- [Gen Z: Ready to travel and ripe for building loyalty](https://ttra.com/gen-z-ready-to-travel/) - People around the world missed out on personal experiences and opportunities to see friends and family over the last two years due to the coronavirus pandemic.
- [SETTRA Conversations on Vacation Rentals:](https://ttra.com/https-www-youtube-com-watchvumlai5g14cg/) - Bridging the Gap between Industry and Academia. Please listen to this teaser from Shannon Gray and Emily Yeager's discussion...
- [Gray Research Solutions Estimates Missing Short Term Rental Lodging Tax Revenues ](https://ttra.com/gray-research-solutions-estimates-missing-short-term-rental-lodging-tax-revenues/) - Short term or vacation rentals have grown like wildfire in the past 5 years, and this growth affects nearly all destinations in the southeast...
- [Visitor Satisfaction at Scale at Banff Lake Louise Tourism](https://ttra.com/visitor-satisfaction-bllt/) - The Towns of Banff and Lake Louise are nestled in Banff National Park, one of the most pristine and beautiful parks in North America.
- [NEW Research Report: Emerging Trends in U.S. Tourism](https://ttra.com/emerging-trends-near/) - Want to attract U.S. travelers to your destination? Get the next level of traveler insights to understand how to market and appeal to tourists in our new Emerging Trends in U.S. Tourism Report. Using human movement data, we looked at five major tourist destinations over the last four years to discover the future of tourism
- [Webinar- Safety and Savings in Numbers](https://ttra.com/webinar-safety-and-savings-in-numbers/) - Third Thursday Conversations on TourismMay 20, 2021 at 1:00 EST Presenters:Carrie Lambert | Executive Director, Indiana Tourism AssociationStephanie Pace Brown | Executive Vice President, SMARInsights Hear from SMARInsights and Indiana Tourism Association representatives as they walk through the benefits and successes of cooping research among peers. WATCH PAST WEBINAR
- [TTRA ONLINE FORUM: TRACKING AND SUPPORTING URBAN TOURISM RECOVERY](https://ttra.com/ttra-online-forum-tracking-and-supporting-urban-tourism-recovery/) - April 29 @ 1:00 pm - 2:00 pm EDT Free Join the TTRA community at the April Online Forum where we will hear from tourism researchers tracking and supporting tourism recovery in urban destinations, including San Francisco, New York and Dallas. The TTRA Online Forums are hosted each month by the Advocacy Committee and are always free. Don’t

## Pages

- [Travel And Tourism Research Association - Join Now](https://ttra.com/) - Join TTRA to connect tourism research with real-world impact, build global relationships, and advance your career and the travel industry.
- [Board of Directors](https://ttra.com/about-ttra/board-committees/) - The TTRA Board comprises a dedicated group of professionals passionate about advancing research and knowledge in the travel and tourism industry.
- [Membership](https://ttra.com/join-ttra/) - Join TTRA to connect with experts, gain exclusive industry insights, and advance your travel and tourism research career. Explore membership now!
- [Trailblazing TTRA: 50 Years of Tourism Research Excellence](https://ttra.com/about-ttra/history/) - Discover the history of TTRA, the premier organization for travel and tourism research, shaping the industry through innovation and insights since 1970.
- [About TTRA - Uniting the Best and Brightest](https://ttra.com/about-ttra/about/) - About TTRA advances the strategic use of research to provide leading-edge travel & tourism solutions that create a positive impact on people, places, & society.
- [Annual International Conference](https://ttra.com/resources/annual-international-conference/) - Dive into the world of travel and tourism research at TTRA's Annual International Conference. Network, learn, and collaborate with industry leaders.
- [Unlock Your Potential in Travel and Tourism Research](https://ttra.com/unlock-your-potential-in-travel-and-tourism-research/) - Join TTRA to unlock networking, insights, and career growth in the travel and tourism industry. Elevate your professional journey today!
- [Career and RFP Opportunities](https://ttra.com/resources/career-rfp-opportunities/) - Unlock your potential with TTRA career opportunities: Find the latest RFPs and jobs in travel and tourism research to accelerate your professional growth.
- [Regional Chapters](https://ttra.com/about-ttra/regional-chapters/) - Dive into TTRA's Regional Chapters: Connect locally, share knowledge globally, and expand your travel and tourism research network. Get involved today!"
- [Partners](https://ttra.com/resources/partners/) - Explore TTRA's Partners page to connect with leading organizations and experts in travel and tourism research. Discover collaboration opportunities
- [Southeast Chapter](https://ttra.com/about-ttra/regional-chapters/south-east-chapter/) - Our Chapter is dedicated to promoting travel and tourism research in the Southeast region and connecting professionals with a passion for this industry.
- [Hawai'i Chapter](https://ttra.com/about-ttra/regional-chapters/hawaii-chapter/) - Our Chapter is dedicated to promoting travel and tourism research in Hawaii, Guam Territory, and other islands in the North Pacific region.
- [Greater Western Chapter](https://ttra.com/about-ttra/regional-chapters/greater-western-chapter/) - Our Chapter is dedicated to promoting travel and tourism research in the Greater Western region and connecting professionals with a passion for this industry.
- [Sue Beeton Achievement Award Winners](https://ttra.com/about-ttra/regional-chapters/asia-pacific-chapter/sue-beeton-achievement-award-winners/) - Professor Sue Beeton, in honour of her vision, passion, and determination to institute the TTRA ethos of travel and tourism research in the Asia Pacific region.
- [Asia Pacific Chapter](https://ttra.com/about-ttra/regional-chapters/asia-pacific-chapter/) - The Asia Pacific Chapter of the Travel and Tourism Research Association (TTRA) is dedicated to promoting travel and tourism research in the Asia Pacific region.
- [TTRA Fellows Program](https://ttra.com/about-ttra/fellows/) - TTRA Fellows: Lifetime recognition for scholars advancing travel and tourism research through leadership, service, and long-term engagement with TTRA.
- [CenStates Chapter](https://ttra.com/about-ttra/regional-chapters/censtates-chapter/) - Our Chapter is dedicated to promoting travel and tourism research in the Central US States region and connecting professionals with a passion for this industry.
- [TTRA Europe Logistics](https://ttra.com/about-ttra/regional-chapters/europe-chapter/ttra-europe-logistics/) - Plan your trip to TTRA Europe 2027 in Bournemouth, UK, with details on travel, campus transport, accommodation, registration rates, and schedule.
- [TTRA Europe Call for Papers](https://ttra.com/about-ttra/regional-chapters/europe-chapter/ttra-europe-call-for-papers/) - Submit your paper to TTRA Europe 2027 at Bournemouth University exploring AI, regenerative tourism, smart destinations, sustainability, and tourism innovation.
- [TTRA Europe Conference Tracks](https://ttra.com/about-ttra/regional-chapters/europe-chapter/ttra-europe-conference-tracks/) - Explore the 20 conference tracks for TTRA Europe 2027 covering AI, smart tourism, sustainability, wellbeing, destinations, and tourism innovation.
- [TTRA Europe Panels](https://ttra.com/about-ttra/regional-chapters/europe-chapter/ttra-europe-panels/) - Explore TTRA Europe 2027 panel sessions on tourism research, regenerative tourism, AI, education, data, consumers, and the future of tourism.
- [TTRA Europe Programme](https://ttra.com/about-ttra/regional-chapters/europe-chapter/ttra-europe-programme/) - View the provisional TTRA Europe 2027 programme in Bournemouth, including daily themes, social events, field trips, and schedule details.
- [TTRA Europe Sponsorship](https://ttra.com/about-ttra/regional-chapters/europe-chapter/ttra-europe-sponsorship/) - Explore TTRA Europe 2027 sponsorship opportunities in Bournemouth and connect with tourism researchers, destinations, policymakers, and industry leaders.
- [2026 TTRA Awards](https://ttra.com/resources/annual-international-conference/2026-ttra-international-conference-awards/) - Apply for the 2026 TTRA Awards to showcase excellence in travel and tourism research. Gain industry recognition and exclusive opportunities. Apply now!
- [Madelyn Matlock](https://ttra.com/about-ttra/regional-chapters/south-east-chapter/madelyn-matlock/) - SETTRA Chapter Board Member Madelyn Matlock shares how tourism research drives strategy, policy, and community impact across U.S. destinations.
- [Chris Klauda](https://ttra.com/about-ttra/regional-chapters/south-east-chapter/chris-klauda/) - SETTRA Chapter Board Member Chris Klauda shares how tourism research drives strategy, policy, and community impact across U.S. destinations.
- [Ignatius Cahyanto, Ph.D.](https://ttra.com/about-ttra/regional-chapters/south-east-chapter/ignatius-cahyanto-ph-d/) - SETTRA Chapter Board Member Ignatius Cahyanto shares how tourism research drives strategy, policy, and community impact across U.S. destinations.
- [Jalayer (Jolly) Khalilzadeh](https://ttra.com/about-ttra/regional-chapters/south-east-chapter/jalayer-jolly-khalilzadeh/) - SETTRA Chapter Board Member Jalayer (Jolly) Khalilzadeh shares how tourism research drives strategy, policy, and community impact across U.S. destinations.
- [Florian Zach, Ph.D.](https://ttra.com/about-ttra/regional-chapters/south-east-chapter/florian-zach-ph-d/) - SETTRA Chapter Board Member Florian Zach, Ph.D., shares how tourism research drives strategy, policy, and community impact across U.S. destinations.
- [Jonathan Smith](https://ttra.com/about-ttra/regional-chapters/south-east-chapter/jonathan-smith/) - SETTRA Chapter Board Member Jonathan Smith shares how tourism research drives strategy, policy, and community impact across U.S. destinations.
- [Amanda Moffett](https://ttra.com/about-ttra/regional-chapters/south-east-chapter/amanda-moffett/) - SETTRA Chapter Board Member Amanda Moffett shares how tourism research drives strategy, policy, and community impact across U.S. destinations.
- [Soyoung Park](https://ttra.com/about-ttra/regional-chapters/south-east-chapter/soyoung-park-2/) - SETTRA Chapter Board Member Soyoung Park shares how tourism research drives strategy, policy, and community impact across U.S. destinations.
- [Maria Henson](https://ttra.com/about-ttra/regional-chapters/south-east-chapter/maria-henson/) - SETTRA Chapter Vice President Maria Henson shares how tourism research drives strategy, policy, and community impact across U.S. destinations.
- [Frida Bahja, Ph.D.](https://ttra.com/about-ttra/regional-chapters/south-east-chapter/frida-bahja-ph-d/) - SETTRA Chapter Treasurer Frida Bahja, Ph.D. shares how tourism research drives strategy, policy, and community impact across U.S. destinations.
- [North East Chapter](https://ttra.com/about-ttra/regional-chapters/north-east-chapter/) - Our Chapter is dedicated to promoting travel and tourism research in the North East region and connecting professionals with a passion for this industry.
- [Joseph St. Germain, Ph.D.](https://ttra.com/about-ttra/regional-chapters/south-east-chapter/joseph-st-germain-ph-d/) - SETTRA Chapter President Joseph St. Germain, Ph.D. shares how tourism research drives strategy, policy, and community impact across U.S. destinations.
- [Canada Chapter](https://ttra.com/about-ttra/regional-chapters/canada-chapter/) - The Canada Chapter of the Travel and Tourism Research Association (TTRA) is dedicated to promoting travel and tourism research and connecting professionals
- [MOF 2026 Sponsors](https://ttra.com/mof-2026-sponsors/) - Discover sponsors of the 2026 Marketing Outlook Forum, featuring top industry leaders supporting innovation in travel and tourism research. Join us to connect!
- [Europe Chapter](https://ttra.com/about-ttra/regional-chapters/europe-chapter/) - Our Chapter is dedicated to promoting travel and tourism research in the European region and connecting professionals with a passion for this industry.
- [Connecting Asia Pacific Tourism Researchers with TTRA](https://ttra.com/connecting-asia-pacific-tourism-researchers-with-ttra/) - Join a global network advancing tourism research across Asia Pacific. Access conferences, mentorship, member discounts, and the Journal of Travel Research.
- [2026 Ideas Fair](https://ttra.com/resources/annual-international-conference/2026-ideas-fair/) - The Ideas Fair at TTRA's 2026 Annual Conference is an interactive session featuring visual presentations that foster meaningful engagement...
- [2025 Ideas Fair](https://ttra.com/resources/annual-international-conference/2025-ideas-fair/) - The Ideas Fair at TTRA's 2025 Annual Conference is an interactive session featuring visual presentations that foster meaningful engagement...
- [Submit A RFP Listing](https://ttra.com/resources/submit-a-rfp-listing/) - Welcome to TTRA's exclusive platform for sourcing outstanding partners for your Request for Proposals (RFPs). As the leading organization for tourism research
- [Submit A Career Listing](https://ttra.com/resources/submit-a-career-listing/) - Welcome to TTRA's exclusive platform for recruiting top talent in the tourism industry. As the premier organization for tourism research...
- [Sponsorship Opportunities](https://ttra.com/resources/annual-international-conference/sponsorship-opportunities/) - Discover sponsors of the TTRA 2025 Galway Conference, featuring top industry leaders supporting innovation in travel and tourism research. Join us to connect!
- [Limited-Edition TTRA Galway Gear](https://ttra.com/resources/annual-international-conference/limited-edition-ttra-galway-gear/) - Show your TTRA 2025 spirit with limited-edition Galway Hooker Brewery gear! Shop exclusive, co-branded apparel and support TTRA’s nonprofit mission.
- [2025 TTRA Awards](https://ttra.com/resources/annual-international-conference/2025-ttra-awards/) - Apply for the 2025 TTRA Awards to showcase excellence in travel and tourism research. Gain industry recognition and exclusive opportunities. Apply now!
- [2025 TTRA Charity - Hand in Hand](https://ttra.com/resources/annual-international-conference/2025-ttra-charity-hand-in-hand/) - 2025 TTRA Annual Conference Charity Drive - Hand in Hand Thank you for your support of our charity for 2025, Hand in Hand - Children's Cancer Charity.
- [2025 TTRA Conference Schedule](https://ttra.com/resources/annual-international-conference/2025-ttra-conference-schedule/) - TTRA 2025 Full Program: Keynotes, Panels, and Sessions. Plan Your Experience: 2025 TTRA Conference Schedule. June 24 -26, 2025, Galway, Ireland.
- [2025 TTRA Conference Speakers](https://ttra.com/resources/annual-international-conference/2025-ttra-conference-speakers/) - Meet the 2025 TTRA Conference speakers—keynotes, experts, and leaders shaping the future of travel and tourism in Galway, Ireland.
- [TTRA 2025 Post-Conference Tours](https://ttra.com/resources/annual-international-conference/ttra-2025-post-conference-tours/) - Your TTRA 2025 experience doesn’t have to end when the conference does! Explore breathtaking landscapes, rich history, and world-renowned hospitality.
- [Traveling to Ireland](https://ttra.com/resources/annual-international-conference/traveling-to-ireland/) - Planning a trip to Ireland? Learn about visa and entry requirements for U.S. and non-U.S. citizens. Get the latest travel guidelines & prepare for your journey.
- [2025 Practitioner Call for Presentations](https://ttra.com/resources/annual-international-conference/2025-practitioner-call-for-presentations/) - The 2025 Practitioner Call for Presentations for the TTRA 55th Annual International Conference, being held June 24 - 26, 2025, in Galway, Ireland, is now open.
- [2025 Academic Call for Papers](https://ttra.com/resources/annual-international-conference/2025-academic-call-for-papers/) - The Call for Papers for the 55th Annual TTRA International Conference, which will be held June 24 - 26, 2025, in Galway, Ireland, is now open.
- [2025 Qualitative Research Methods Workshop](https://ttra.com/resources/annual-international-conference/2025-qualitative-research-methods-workshop/) - Join the TTRA Qualitative Research Methods Workshop in Galway, June 2025. Explore creative methodologies and interactive discussions.
- [Asia Pacific Annual Chapter Conference - Program](https://ttra.com/about-ttra/regional-chapters/asia-pacific-annual-chapter-conference-program/) - November 30 to December 3 in vibrant Bangkok, Thailand, for an engaging event focused on "Tourism and Travel Sustainable Transformations in the Asia Pacific."
- [Asia Pacific Annual Chapter Conference - Workshops](https://ttra.com/about-ttra/regional-chapters/asia-pacific-annual-chapter-conference-workshops/) - Attend the TTRA APac 2024 Research Symposium. Join expert-led workshops on LinkedIn personal branding and academic publishing insights. Register now!
- [Asia Pacific Annual Chapter Conference - Host and Venue](https://ttra.com/about-ttra/regional-chapters/asia-pacific-annual-chapter-conference-host-and-venue/) - Dusit Thani College is a private educational institution specializing in Hospitality Management and Culinary Arts. DTC was established in 1993...
- [Asia Pacific Annual Chapter Conference - Publications](https://ttra.com/about-ttra/regional-chapters/asia-pacific-annual-chapter-conference-publications/) - The TTRA Apac Chapter Conference 2024 is proud to be affiliated with these leading journals. Selected papers can be recommended for these outlets...
- [Asia Pacific Annual Chapter Conference - Registration](https://ttra.com/about-ttra/regional-chapters/asia-pacific-annual-chapter-conference-registration/) - Register now. Attendees will have the opportunity to explore emerging trends, innovative business models, and sustainable practices
- [Asia Pacific Annual Chapter Conference - Accommodation](https://ttra.com/about-ttra/regional-chapters/asia-pacific-annual-chapter-conference-accommodation/) - Stay at Dusit Princess Srinakarin for the APac Conference. Enjoy comfort, top amenities, and special rates for delegates.
- [Thank You For Registering!](https://ttra.com/about-ttra/regional-chapters/thank-you/) - Thank you for registering for the Asia Pacific Chapter Conference of the Travel and Tourism Research Association (TTRA).
- [2024 Conference Sponsors](https://ttra.com/resources/annual-international-conference/2024-conference-sponsors/) - Join us at the TTRA 54th Annual Conference to explore sustainability and local narratives in tourism research. Special thanks to our sponsors for their support!
- [2024 TTRA Awards](https://ttra.com/resources/annual-international-conference/2024-ttra-awards/) - Celebrate excellence in travel and tourism research with the 2024 TTRA Awards. Recognize leaders who shape our industry's future. Learn more about nominations.
- [Step Into the Future of Travel and Tourism Research](https://ttra.com/step-into-the-future-of-travel-and-tourism/) - Explore TTRA membership for exclusive research access, professional development, and global networking opportunities in tourism.
- [2024 Conference Attendees](https://ttra.com/resources/annual-international-conference/2024-conference-attendees/) - Explore the 2024 TTRA Conference in Burlington, VT (June 11-13) with top travel & tourism research leaders. Discover key organizations that will be attending.
- [2024 Conference Speakers](https://ttra.com/resources/annual-international-conference/2024-conference-speakers/) - Explore the guest speakers for the TTRA 2024 Conference on Tourism Research, featuring sessions on sustainability, local stories, and industry insights.
- [2024 Conference Agenda](https://ttra.com/resources/annual-international-conference/2024-conference-agenda/) - Explore the agenda for the TTRA 2024 Conference on Tourism Research, featuring sessions on sustainability, local stories, and industry insights.
- [Sponsors](https://ttra.com/resources/annual-international-conference/sponsors/) - TTRA and the conference planning committee express their gratitude to the esteemed sponsors whose generous support makes TTRA St. Louis possible.
- [Speakers](https://ttra.com/resources/annual-international-conference/speakers/) - Join us at TTRA's conference to learn from renowned experts on travel trends, developments, and the future of the industry.
- [Opening Reception](https://ttra.com/resources/annual-international-conference/opening-reception/) - We are excited to announce that TTRA has secured Cardinals Nation Restaurant in St. Louis for the opening reception of the TTRA International Conference.
- [Agenda](https://ttra.com/resources/annual-international-conference/agenda/) - As the travel and tourism industry continues to evolve, it is crucial to stay abreast of the latest trends and developments in research, data, and technology.
- [2024 Practitioner Presentation Call](https://ttra.com/resources/annual-international-conference/2024-practitioner-presentation-call/) - The TTRA 2024 Practitioner Committee thanks everyone who submitted their work. The call for presentations, discussions, and panels is now closed.
- [2024 Ideas Fair](https://ttra.com/resources/annual-international-conference/2024-ideas-fair/) - I am very pleased to chair the Ideas Fair session at the 2024 Annual TTRA International Conference. For those who have not yet experienced this special.
- [2024 Academic Call for Papers](https://ttra.com/resources/annual-international-conference/2024-call-for-papers/) - The Call for Papers for the 54th Annual TTRA International Conference, which will be held June 11 - 13, 2024 in Burlington, Vermont, is now closed.
- [State Provincial Research Network LISTSERV](https://ttra.com/resources/listserv/) - The State Provincial Research Network (SPRN) LISTSERV - Discover a thriving community where seasoned tourism professionals converge...
- [List A Career or RFP](https://ttra.com/resources/list-a-career-or-rfp/) - To post a career or RFP, please click one of the buttons below and fill out the form. If payment is required, you will be redirected to a payment page.
- [Annual International Conference](https://ttra.com/resources/annual-2024-thank-you/) - Your participation is set to contribute significantly to our exploration of global insights and local stories that shape our industry.
- [Resources](https://ttra.com/resources/)
- [State of the Association - 2023](https://ttra.com/about-ttra/2023-state-of-the-association/) - In 2023, the Travel and Tourism Research Association (TTRA) experienced remarkable growth and financial success. With a 24% increase in membership,
- [About TTRA](https://ttra.com/about-ttra/)
- [Contact Us](https://ttra.com/contact-us/) - Reach out to TTRA: Contact us for queries on membership, partnerships, events, or any travel and tourism research inquiries. We're here to help you connect.
- [News and Events](https://ttra.com/news-and-events/) - Stay informed with TTRA's latest news and events. Discover updates on conferences, webinars, and groundbreaking research in travel and tourism. Connect now!
- [Newsletter Sign-up](https://ttra.com/contact-us/newsletter-sign-up/) - Subscribe to TTRA's newsletter for the latest insights in travel and tourism research. Stay ahead with updates, news, and exclusive content

## Events

- [TTRA Partner Webinar: Ask Your Data Anything](https://ttra.com/events/ttra-partner-webinar-ask-your-data-anything/) - Webinar: See how Visit Greater Palm Springs, JNS Next and Arrivalist use spend, demographic and media measurement tools to demonstrate campaign impact.
- [2026 TTRA Greater Western Annual Chapter Conference](https://ttra.com/events/2026-ttra-greater-western-annual-chapter-conference/) - Join tourism researchers, destination leaders, industry professionals, and students in Reno, Nevada, October 20-22, 2026, for the 2026 GWTTRA Annual Conference.
- [2026 TTRA Asia Pacific Annual Chapter Conference](https://ttra.com/events/2026-ttra-asia-pacific-annual-chapter-conference/) - Join TTRA APAC 2026 in Sapporo, Japan, December 4 to 7. Explore ethics, mindfulness, and stakeholder engagement in tourism research.
- [2027 Marketing Outlook Forum](https://ttra.com/events/2027-marketing-outlook-forum/) - Join the TTRA Marketing Outlook Forum in New Orleans, Jan 25 to 27, 2027. Connect with tourism leaders and explore insights shaping travel marketing.
- [2026 TTRA CenStates Annual Chapter Conference](https://ttra.com/events/2026-ttra-censtates-chapter-annual-conference/) - Join the 2026 TTRA CenStates Conference in Bloomington, Indiana, October 7 to 9. Explore tourism trends, connect with experts, and gain actionable insights.
- [TTRA Partner Webinar: LGBTQ+ Travel Marketing Insights](https://ttra.com/events/ttra-partner-webinar-lgbtq-travel-marketing-insights/) - Join TTRA's Partner Webinar to learn how LGBTQ+ consumer insights can strengthen destination marketing, visitor experiences, and brand engagement.
- [2026 Southeast Tourism Society Connections Conference](https://ttra.com/events/2026-southeast-tourism-society-connections-conference/) - Join tourism leaders, researchers, and industry professionals in Richmond, Virginia, September 9 to 11, 2026, for the SETTRA STS Connections Conference.
- [NETTRA 2026 Annual Chapter Conference](https://ttra.com/events/nettra-2026-annual-chapter-conference/) - Submit a keynote, roundtable, or student poster proposal for the virtual NETTRA 2026 Annual Conference. Proposal deadline is August 14, 2026.
- [2026 TTRA Canada Annual Chapter Conference](https://ttra.com/events/2026-ttra-canada-annual-conference/) - Save the date for the 2026 TTRA Canada Conference in Winnipeg, Manitoba, October 7 to 9. Details coming soon on speakers, program, and registration.
- [2027 TTRA Europe Annual Chapter Conference](https://ttra.com/events/2027-ttra-europe-annual-chapter-conference/) - Join TTRA Europe 2027 at Bournemouth University to explore Tourism 2040, human-centered futures, smart tourism systems, and regenerative destination ecosystems.

## Careers

- [Assistant/Associate Professor, Experience Design](https://ttra.com/careers/assistant-associate-professor-experience-design/) - Cal Poly seeks a tenure-track Assistant or Associate Professor of Experience Design starting August 2027. Review begins October 1, 2026.
- [Assistant Professor (Hospitality and Tourism Management)](https://ttra.com/careers/assistant-professor-hospitality-and-tourism-management/) - CUHK seeks an Assistant Professor in Hospitality and Tourism Management for a tenure-track faculty position starting August 2027, with preferred AI expertise.
- [Professor / Associate Professor / Assistant Professor (Hospitality and Tourism Management)](https://ttra.com/careers/professor-associate-professor-assistant-professor-hospitality-and-tourism-management/) - CUHK seeks Professor, Associate Professor, and Assistant Professor candidates in hospitality and tourism management for research, teaching, and service.

## RFPs

- [Destinations International](https://ttra.com/rfp/destinations-international-3/) - Destinations International is seeking proposals to support the development of the 2027 Destinations International Future Study.
- [Competitive Media Intelligence & Spend Reporting](https://ttra.com/rfp/competitive-media-intelligence-spend-reporting/) - Brand USA seeks proposals for competitive media intelligence and advertising spend reporting across international tourism markets. View the full RFP.
- [Destinations International](https://ttra.com/rfp/destinations-international-2/) - Destinations International seeks research on the impacts of defunding, devaluing, or disrupting destination promotion and organization functions.

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