Join destination marketing colleagues in Washington DC for the 2019 Marketing Outlook Forum to hear J. Walker Smith (Brand & Marketing at Kantar) discuss the Consumer Outlook: 5 Future Facts: Five Dynamics Shaping the Aspirational Mindset of Tomorrow.
Consumer Outlook: 5 Future Facts: Five Dynamics Shaping the Aspirational Mindset of Tomorrow
The broader context of lifestyle expectations and aspirations continues to evolve. This is reshaping everything consumers want from the marketplace, travel included. In this presentation, Kantar Chief Knowledge Officer J. Walker Smith will look at 5 key shifts in the market beyond travel to offer insights and takeaways about opportunities emerging for cutting-edge travel marketers.
J. Walker Smith, Chief Knowledge Officer, Brand & Marketing, Kantar
J. Walker Smith is Chief Knowledge Officer, Brand & Marketing, with the consulting division of Kantar. Walker has been described by Fortune as “one of America’s leading analysts on consumer trends.” He is co-¬author of four highly regarded books, a columnist, a video blogger, and a former public radio commentator. He is a 2012 inductee into the N.C. Advertising Hall of Fame. In 2014 and 2015, he won the WPP Atticus Award for Strategy and in 2013 for Consumer Insights. Walker holds a doctorate from the University of North Carolina at Chapel Hill.