Tourism is a vital economic driver for many cities, and with the ability to collect GPS and credit card data, CVBs and DMOs can leverage data in many new ways. Utilizing data can allow destination marketers to better understand their visitors, market to the right geographic areas, and create visitor packages that lead to longer visitor stays. Tourism analytics is an important tool for any city’s marketing programs to be successful.
There is an ongoing debate on how destinations can stay relevant to travelers. It’s a discussion often had among destination marketing organizations and partners whose roles and tactics must evolve as the travel, marketing and technology landscapes continue to disrupt tried-and-true methods of the past.
In the Relevant Destination Q&A series, we hear a variety of perspectives and pro-tips on how destinations can modernize to meet the expectations of a new age of travelers.
This week’s guests:
- Charles Harris, Senior Vice President of Marketing at Visit Anaheim
- Jeremy Harvey, Vice President of Communications & Marketing at Visit Savannah
- Maya Hua, Tourism Senior Manager at Mall of America
- Cree Lawson, Founder & CEO at Arrivalist **TTRA PARTNER MEMBER**
Sincere Thanks TTRA for hosting us at the Biltmore in Coral Gables last week. Key takeaway: Strong destination brands are vital to the long-run health of the global travel industry. Technology and globalization are eroding the unique charm that once made places worth visiting. From store fronts to Amazon Prime. From city centers to incubators. From generational cuisine to fusion. From taxis to Ubers. Local businesses and service providers make up the DNA. Opposites attract. Travelers demand variety. Stronger destination brands will give us reason to travel. Research and data rest at the epicenter of sound marketing and brand strategy. Please fund your local DMO.
Until next time. Happy 4th.
Founder, Head of Insights
The term ‘Artificial Intelligence’ is as amazing and technologically advanced as it sounds. We have been hearing it for years in movies and documentaries, but now artificial intelligence is present in the real world and is affecting our everyday lives. This extends through to the tourism marketing and the travel and tourism industry in general.
tackled this topic recently on our successful Tourism Marketing Convention, together with her co-director Carolyn Childs and our clients. We discussed the development of artificial intelligence in the marketing sector and how travel and tourism businesses need to adjust in order to keep up with the changes.
There was plenty of travel tech talk at EyeforTravel’s London show this week, and here is a taster
1. The industry is not prepared for blockchain
2. Partnerships rule, and not always in a good way
3. Tours & Activities is still a big untapped opportunity
FEATURING: JULIE KNUTSON | EXECUTIVE DIRECTOR, WATERTOWN CONVENTION AND VISITORS BUREAU