Written by: Chris Adams, Director of Research and Online Marketing Travelers are using media from more sources and across more points in their travel experiences than ever before. We have coined the term, the “Hyper-Informed Traveler”, to reflect a highly complex and fragmented media landscape. For more on this, check out my blog post, "The Rise of the Hyper-Informed Traveler". Working with our research partner Destinations Analysts, who have tracked US leisure traveler behavior, interests and media use over the last 11+ years, we took a long term look at how media use has changed over the last decade, which is summarized in our new research white paper, The Hyper-Informed Traveler. This new resource highlights how the rapid penetration of smartphones (around 6/10 of all US travelers now use them in planning and travel) has spurred tremendous growth in user-generated content and social media use in travel over the last decade; up 5x and … [Read more...] about How Travel Media Usage Has Changed Over the Last Decade
It’s hard to beat a lizard laden, sun shiny, ocean retreat like the Biltmore Hotel in Miami, but add in the Travel and Tourism Research Association (TTRA) conference and you’ve got my attention. I quite enjoyed a number of the talks. Michael Rodenburgh from IPSOS Canada spoke about behavioural data and offered some fascinating tidbits about where people go to and come from during the tourism and travel customer decision journey. Passive behavioural data collection is a fabulous data collection tool and if you’re careful about obtaining explicit consent, I’m a big fan of it. View image on Twitter I was fascinated by a talk that Thomas Roth and David Paisley from Community Marketing and Insights gave about research with people who are LGBTQ+. Terminology seems to be in a permanent state of evolution and I never know what the most current respectful terms are. Needless to say, Tom and Dave will now … [Read more...] about #AI and #VoiceSearch and #Chatbots, oh my at the #TTRA2018 conference!
Tourism is a vital economic driver for many cities, and with the ability to collect GPS and credit card data, CVBs and DMOs can leverage data in many new ways. Utilizing data can allow destination marketers to better understand their visitors, market to the right geographic areas, and create visitor packages that lead to longer visitor stays. Tourism analytics is an important tool for any city’s marketing programs to be successful. READ BLOG … [Read more...] about 3 Reasons to Consider Tourism Analytics
There is an ongoing debate on how destinations can stay relevant to travelers. It’s a discussion often had among destination marketing organizations and partners whose roles and tactics must evolve as the travel, marketing and technology landscapes continue to disrupt tried-and-true methods of the past. In the Relevant Destination Q&A series, we hear a variety of perspectives and pro-tips on how destinations can modernize to meet the expectations of a new age of travelers. This week’s guests: Charles Harris, Senior Vice President of Marketing at Visit Anaheim Jeremy Harvey, Vice President of Communications & Marketing at Visit Savannah Maya Hua, Tourism Senior Manager at Mall of America Cree Lawson, Founder & CEO at Arrivalist **TTRA PARTNER MEMBER** READ BLOG … [Read more...] about Destination marketers shoot the breeze on branding, new offerings, partnerships
Sincere Thanks TTRA for hosting us at the Biltmore in Coral Gables last week. Key takeaway: Strong destination brands are vital to the long-run health of the global travel industry. Technology and globalization are eroding the unique charm that once made places worth visiting. From store fronts to Amazon Prime. From city centers to incubators. From generational cuisine to fusion. From taxis to Ubers. Local businesses and service providers make up the DNA. Opposites attract. Travelers demand variety. Stronger destination brands will give us reason to travel. Research and data rest at the epicenter of sound marketing and brand strategy. Please fund your local DMO. Until next time. Happy 4th. Luke Bujarski Founder, Head of Insights LUFT Group … [Read more...] about Empowering places.
The term ‘Artificial Intelligence’ is as amazing and technologically advanced as it sounds. We have been hearing it for years in movies and documentaries, but now artificial intelligence is present in the real world and is affecting our everyday lives. This extends through to the tourism marketing and the travel and tourism industry in general. Bronwyn White tackled this topic recently on our successful Tourism Marketing Convention, together with her co-director Carolyn Childs and our clients. We discussed the development of artificial intelligence in the marketing sector and how travel and tourism businesses need to adjust in order to keep up with the changes. READ BLOG … [Read more...] about The Evolution of Tourism Marketing: Artificial Intelligence
There was plenty of travel tech talk at EyeforTravel’s London show this week, and here is a taster 1. The industry is not prepared for blockchain 2. Partnerships rule, and not always in a good way 3. Tours & Activities is still a big untapped opportunity READ BLOG … [Read more...] about 3 Takeaways from EyeforTravel Europe (EyeforTravel)
FEATURING: JULIE KNUTSON | EXECUTIVE DIRECTOR, WATERTOWN CONVENTION AND VISITORS BUREAU DOWNLOAD PDF … [Read more...] about CenStates Tourism Cocktail – June 2018
The Travel and Tourism Research Association (TTRA), a global organization of researchers committed to improving the travel industry by supporting quality tourism research, commends the efforts by the Customs and Border Protection Agency (CBP) to improve the collection and reporting of data they collect on international visitors to the U.S. We also support the recent decision by the National Travel and Tourism Office (NTTO) to suspend data dissemination. Given the importance of international visitation to the U.S. economy, contributing $32 billion in wages to U.S. workers, and responsible for $245 billion in spending in cities and towns across the country, getting the numbers right is more important than ever. The CBP data from the I94 form, however, is just one component of information used to inform the industry of the behavior of international visitors; the other is the Survey of International Air Travelers (SIAT) conducted by the National Travel and … [Read more...] about TTRA Supports NTTO Decision to Suspend Data Dissemination
FEATURING: JAKE SILLAVAN | VISIT FRISCO DIGITAL MARKETING MANAGER DOWNLOAD PDF … [Read more...] about CenStates Tourism Cocktail – April 2018