Oh, smaller towns and cities, how we love you. You offer us an escape from the buzz of traffic, buildings that block out the sunset, and hectic, high-speed attitudes. And don’t even get us started on your killer charm and good looks.
We know you’re out there, and we want to celebrate you. That’s why Expedia polled 1,000 Americans to determine their favorite medium and small towns to visit in the U.S. They reviewed all the nominations and pinpointed the most frequently mentioned cities, towns, and villages to provide you with America’s favorite places to visit.
A new report “The State of Social Media in Canada 2017” by Ryerson University Social Media Lab reveals that 94% of adult Canadian internet users have at least one social media account.
Excited that our latest industry research has been released that shows the importance and power of the Meetings Industry!
Americans love to travel as much as ever, but results from a recent AARP Travel survey reveal some noteworthy trends in preferences:
- The percentage of Boomers saying they travel to relax and rejuvenate jumped from 38% to 49%.
- Seventy-four percent (74%) of employed Millennials with paid time off expect to bring work along on a trip, compared to 56% of Boomers.
- In the international travel arena, touring with a local is increasingly appealing.
If you are a local convention and visitors bureau, do you ever worry about having a modest advertising budget in comparison to competing CVBs? According to a study from Kantar Media of over 2,300 CVBs:
- Approximately 51% of CVBs exhibit measured media spend of less than $10,000 per year.
- 51% is likely to be a low figure since Kantar lists only CVBs with measured media spend. There are many more CVBs that are not included in this report.
- Only 3% had annual measured media spend of $1 million or more.
In order to better understand the dynamics of user behavior in the sharing economy platform, a multi-stage study was conducted on how Airbnb hosts articulate themselves online and how consumers respond to different host self-presentation patterns. First, using text mining techniques on a large dataset consisting descriptions of Airbnb hosts in 14 major cities in the United States, two patterns of host self-presentation were identified. Hosts generally present themselves online as (1) a well-traveled individual, eager to meet new people or (2) an individual of a certain profession. This contributes to the conceptualization of profile as promise framework for online self-presentation in mixed-mode interactions involving peer-to-peer accommodation platform. Second, consumers respond to the two host self-presentation strategies differently, demonstrating higher levels of perceived trustworthiness in and intention to book from well-traveled hosts. This has direct strategic implications for effective self-marketing of “amateur” tourism players as well as for the role of residents as resources in tourism destinations.