Two studies focusing on trip extras show how timing matters when hoteliers offer ancillary products
A new white paper titled Business Travelers and their Demand for Ancillary Services, commissioned by iSeatz, a technology company providing ancillary booking solutions, and researched by Phocuswright, shows that timing around offering ancillaries matters just as much as what ancillaries the hotels are offering. The research, along with an earlier study focused on leisure travelers, reveals that although the types of trip extras in which leisure and business travelers are interested may differ, the ways these travelers are willing to engage with this content are extremely similar.
This white paper is the companion piece to Hotel Ancillaries: An Unexplored Opportunity which focused on the leisure traveler’s interest in ancillary products.
Sara Dolnicar, closing keynote speaker at #TTRA2018, authored a book on Peer-to-Peer Accommodation Networks that is available to all.
Peer-to-peer accommodation networks are pushing boundaries we did not even know existed. These networks have rocked the established accommodation sector, dramatically increasing the variety of accommodation options available to people around the world.
This is the first book to provide an in-depth analysis of the business model of Airbnb, to discuss factors facilitating the transition of peer-to-peer networks from niche market to mainstream accommodation providers, and to predict that the next step of development for peer-to-peer accommodation networks will be to become online one-stop travel shops. Many other hot topics around peer-to-peer accommodation are discussed.
Download the OA version at www.goodfellowpublishers.com/peertopeer
You may have read the recent article in Skift about the Zip codes that buy the most travel. ADARA worked with Skift to supply the analysis for the article from our data co-op of more than 200 top travel brands.
We looked at purchases made between October 2017 and April 2018 and uncovered some interesting insights.
Globally the influence of Millennials on travel and on marketing has been profound.
In the US, Millennials are as large a generation cohort as Baby Boomers.
In China, they are a smaller generation numerically thanks to the one-child policy.
But as the first generation to benefit from China’s astonishing economic growth, 80’s children (as they are known) are a wealthy and high-consuming group.
As Millennials become parents, their needs and values often converge with those of other generations.
Where they once sought ‘cool’ brands, their brand choices often move to the mainstream as parents.
In this report, we have personally curated, we give you an update on what millennials are up to and how their lives are changing.
We give you practical tips on how to adjust your marketing and retain loyalty.
As a busy tourism professional, it is easy to forget your customer is front and central to your marketing NOT your destination product or service.
Unfortunately, we see many tourism businesses and destination marketers do not place enough importance on the one success factor that is critical to the survival of any business – understanding the customer.
One of our favorite travel target markets is seniors.
According to AARP research, practically all Baby Boomers (99%) anticipated traveling for leisure (either domestic or internationally), with approximately 4 or 5 trips in the works.
We will never see another generation as cashed up and time rich in our lifetimes.
But many travel marketers, destinations are making big mistakes with this market.
We have created the most comprehensive seniors’ travel persona you are likely to find anywhere.
A new report, produced by the Global Business Travel Association (GBTA) in partnership with BCD Travel and Air Canada, shows that business travel was responsible for about 2.6 per cent ($40.1 billion) of Canadian GDP in 2016.
The study, titled “The Canadian Business Travel Industry: Business Travel’s Impact on Jobs and the Canadian Economy,” was released at the GBTA Conference 2018 – Toronto, which was held April 16-18, 2018.