TTRA update: The July 2018 (vol 57, no 6) issue of the Journal of Travel Research is now available at http://bit.ly/jtr57no6
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3 Charts From Our Skift Research Reports
Summer is here. Year 2018 is halfway through. We at Skift have written hundreds of articles covering the hot and the not-so-hot areas in travel thus far. For this short piece, we will show you a few charts extracted from a select Skift Research reports published this year. The common thread? They are all topics that travel stakeholders need to think about, deeply.
For the first time in 12 years, travel marketing firm MMGY forecasts a decline in the number of vacations Americans will take.
MMGY’s survey asked travelers about their intentions to travel more, less, or the same in the year ahead compared to the previous 12 months. Twenty-one percent of travelers indicated an intention to take more vacations, while 30% said they plan to take fewer, resulting in a 9-point negative variance in vacation intentions.
This is the first time that variance has been negative in the 12 years the question has been asked, and it raises a concern about a softening of the leisure travel market in the months ahead.
Airlines Reporting Corp. reported today that travelers flying during the summer months can expect to pay slightly less than last year. This drop mirrors what ARC sees as a larger trend in average ticket prices, posted monthly on the company’s website. Travel sold to the top 10 destinations by U.S. travel agencies is up from 2017, showing continued strong demand for air tickets in the U.S. Like 2016 and 2017, ticket sales to Cancun continue to be the top seller this summer.
Other summer hot spots are on the rise for U.S. air travelers this summer. Ten percent more travelers will fly to Punta Cana as compared to the same period last year while Honolulu will see a 14 percent increase. Air travel to Orlando and Seattle increased eight percent year over year. New York and Los Angeles will also see a four percent increase in air travel, while air travel to Las Vegas is down eight percent although it still ranks in the top ten.
Survey Reveals That Americans Prefer Road Trips to All Other Forms of Travel, That Summer Is Their Favorite Season For Hitting the Road, and That 60 percent Do Not Travel Internationally
Summer is here, and, according to new data from Ebates most Americans will be taking the opportunity to hit the highway.
The Ebates Summer Survey of more than 1,000 U.S. adults, conducted online by Propeller Insights on behalf of Ebates in June 2018, revealed how, where and for how much Americans will be spending their summer vacations.
Read on for executive insights and data-driven reporting on topics that include the future of personalization, the mobile payments transformation, Europe’s new General Data Protection Regulation, and the problem with digital assistants.