Research Studies
Evok’s State of the Industry Report on Travel, Tourism & Entertainment
Updated annually, this state of the industry report covers areas of focus as they pertain to the Travel, Tourism & Entertainment industry, inclusive of trends, best practices, opportunities and more. Based on these findings, this report also includes the agencies predictions for emerging opportunities and what is next for the industry.
Euromonitor International releases Megatrends Shaping the Future of Travel Whitepaper
Travel in the Americas has been revolutionised by blurring industry lines and the access economy. Travelers can now easily book lodging in privately-owned short-term rentals through Airbnb, order a cab through Uber or dine with locals through EatWith.
Read the white paper to explore how travel companies adapt to those emerging trends.
AHLEF “Women in Hospitality Leadership 2019” report now available
Castell Project’s annual benchmark report on “Women in Hospitality Industry Leadership 2019” is now available at no charge.
Women are now about half of director-level employees in hotel companies, which is progress. But, only one in 22 CEOs and one in nine presidents are women. There clearly is a disconnect where highly competitive women are not being considered for promotion.
Data driven companies and broad international studies show that companies with gender diverse leadership drive higher profits. A move from no female leaders to 30 percent representation is associated with a 15 percent increase in the net revenue margin, according to a study of 22,000 firms.
The Castell Project appreciates the support of American Hotel & Lodging Educational Foundation, which brings this annual research project to you. And we appreciate your interest in opening leadership opportunities to strong contributors throughout the hotel industry.
Euromonitor International releases Top 10 Global Consumer Trends 2019!
Euromonitor reviews emerging fast-moving trends we expect to gain traction in the year ahead, providing
insight into changing consumer values and priorities and exploring how consumer behaviour is shifting
and causing disruption for business globally.
State of the Food Travel Industry Report
The World Food Travel Association has released a new State of the Food Travel Industry Report. The research was led by TTRA member and GWTTRA Vice President Matthew Stone (California State University, Chico).
The report is free to download at: https://www.worldfoodtravel.org/cpages/state-of-the-food-tourism-industry
Topics in the report include:
- Importance of the Food Tourism Industry Today
- Assessing the Performance of Food Tourism Providers
- Considerations for Improving the Food Tourism Experience
- Key Food Tourism Issues
- Areas for Improvement in the Food Tourism Industry
- Spotlight on Preserving Culinary Authenticity
- Educating Visitors with Food & Drink
- Nurturing the Development of Food and Drink Activities
Russian Tourism Market Report: Trends, Analysis & Statistics.
Russian agency RMAA Travel unveiled a unique book “Russian Tourism Market Report: Trends, Analysis & Statistics. How to impress Russian tourists and attract them to your country”.
Russia is consistently among the top 10 countries in terms of the expenses of its citizens abroad. Most Russian tourists prefer to rest in Turkey. For instance in 2017, this resort was visited by about 3.5 million Russians. Also while traveling, tourists from Russia willingly spend their money. All of this makes the Russian outbound tourism market extremely attractive for other countries.
The research by RMAA Travel covers all aspects of tourism market: from overall review to key players, from behavior of tourists to the marketing strategies of entering the Russian market.
“Our agency receives more and more requests from foreign customers on the organization of marketing research and advertising campaigns in order to attract Russian tourists. RMAA Travel team implemented several successful cases in this area. However, during data collection, we stumbled upon one problem: all the information was fragmented, and we had to spend a lot of time searching for data. As a result, we decided to collect all the accumulated materials into a single comprehensive research of the Russian tourism market. And today we are happy to share this study with our audience”, – said Vadim Tylik, CEO of RMAA Travel Agency.
The research covers the main issues concerned with the tourism market in Russia:
- How attractive is the Russian tourist market?
- Where do Russians prefer to rest?
- How much money do they spend on a trip?
- How do they plan travels?
- What players operate in the Russian market?
- Where is it worth and where is it not worth to advertise?
- What an advertising campaign should be to win the heart of a Russian tourist?
- How will be the Russian outbound tourism market developing?
This research will be especially useful for tourism ministries, foreign companies engaged in the travel industry, airlines, hotels and foreign advertising agencies which deal with promotion of tourism and travel-related services in Russia.
About the Company
RMAA Travel (business unit of RMAA Group) is an integrated Travel Marketing agency, providing full range of services for travel brands promotion in the Russian market. The agency works with world-class travel brands like Indonesia, Philippines, Malaysia, Morocco and China, and many others to advise, build and execute travel marketing strategies.
