Research Studies
Latest International Visitor Survey (IVS) Results
Key findings
- China remained Australia’s leading tourism market during the year ending March 2019, with numbers increasing by 3% to 1.3 million visitors, while trip spend increased 10% to reach $12 billion, an additional $1.1 billion.
- Visitor numbers from New Zealand increased by 2% during the year to reach 1.3 million. Trip spend also increased 2% to reach $2.6 billion.
- India continued as the strongest growth market, with visitor numbers up 15% to 343,000, nights up 21% to 20.9 million, and trip spend jumping 12% to reach a record $1.7 billion.
- Visitation from the UK was soft, down 4% to 673,000 visitors, with nights down 6% to 21.4 million, and trip spend down 5% to $3.3 billion.
- US visitation returned mixed results. Visitor numbers remained steady at 750,000, while nights fell by 8% to 13.1 million, and trip spend increased 6% to reach $4 billion, which suggests a better result for high yield visitors.
Destinations International New Research on the Weaponization of Travel
Destinations International released new research on the Weaponization of Travel as well as two toolkits for entities facing travel boycotts and bans.
Download the Research and Tool Kits
ADARA Reveals New Booking and Search Insights on Elite Travelers
ADARA’s research uncovers the true behaviors of travelers, which is particularly valuable for travel brands as they seek to understand their share of wallet with customers, yet are limited by their own data.
Download the White Paper
White Paper: American Resident Sentiment Towards Tourism
The global travel & tourism industry continues to grow at a healthy pace, but not without some challenges. Longwoods International conducted a national online survey with a representative sample of 1,500 adults drawn from a consumer research panel. In partnership with Destinations International, the results of this first ever national benchmark survey of American Resident Sentiment Towards Tourism are being made available.
Read the White Paper: American Resident Sentiment Towards Tourism
New Paris Region Report Reveals Positive Resident Sentiment on Tourism!
A new report based on the TCI Research global standard ” Resident Sentiment Index”
A major part of Paris region resident consider tourism generate more positive than negative consequences (+ 6 points vs norm)
Tourismophobia is limited to 3% vs 9% in average cities
77% consider Paris and its region should continue promoting for attracting visitors(+10 points vs norm)
A citizen inclusion index 7 points above the average benchmark
Train your French by getting the full executive summary HERE !
The Future of Tourism – Maine Woods
Maine Woods is situated in the northern area of Maine, USA. It is a thinly populated region, overseen by a combination of private individual and private industrial owners and state government agencies. The region covers more than 3.5 million acres of forest bordered by Canada to the west and north. The area’s main products are timber and outdoor recreation.
Future iQ has worked with the Maine Woods Consortium on two research reports to investigate the role tourism can play in attracting new residents to the area and to build economic development within Maine Woods. These reports have been prepared by Future iQ as part of the Maine Woods Consortium’s rural destination development program.
FUTURE OF TOURISM – THE MAINE WOODS, PART 1: EMERGING TRENDS
This is a foresight research report examining emerging tourism trends and how they might influence destination development in the Maine Woods Region.
FUTURE OF TOURISM – THE MAINE WOODS, PART 2: POTENTIAL SCENARIOS & IMPACTS
This report provides an analysis of potential future tourism industry development in the Maine Woods Region. It also includes the future scenarios of tourism industry outcomes of the Destination Rally held in Greenville on 17 May 2018, which explored future potential scenarios for tourism development.
