Research Studies

Market research is a knowledge-based industry, its key asset is people – software comes and goes, techniques evolve, but if the future of market research is to be secured, it will be on the strength of its people to add value, and importantly, to add value that non-researchers cannot. To ensure that value-added future, market research needs to develop its people, and a key part of that process in training, to build the competence of the people who make up the research industry. However, the Market Research Skills and Training Study 2018 Report report suggests that too little training is happening. The authors believe that if market research and the insights profession is to prosper in the upcoming world of big data, automation, and artificial intelligence, this must change, and the report outlines some of the key steps needed to achieve that. This report is based on a study conducted globally in April to June 2018, with 1108 market researchers and insight professionals, … [Read more...] about Many Researchers Not Getting the Training They (and the Industry) Need

Travel agents, suppliers and local economies have benefitted from an extremely prolonged period of growth over the last 8-10 years. But in the matter of a few months, two substantial surveys agree that leisure travel growth may be slowing. READ ARTICLE … [Read more...] about Second Consumer Survey Points Towards Leisure Travel Plateau

The seventh annual Hotels.com Chinese International Travel Monitor has revealed that Chinese millennials born after 1990 are pushing the boundaries of international travel, increasing their travel expenditure in the past year by a staggering 80 per cent to fund social media-influenced trips full of edgy experiences, high tech accommodation, exotic delicacies and taboo ticket-items. Star-struck by global pop-culture, film and television (62 per cent) are now the main sources of inspiration for Chinese millennial travellers, playing a key role in attracting them away from Asian destinations, and to more far flung parts of the world for their thrills and frills. Travel brag moments and selfies were a huge part of the Chinese millennial travel experience in 2017, with 63 per cent using the reverse camera angle to boost likes and build their social brand. While millennials were at the helm of social media influence and trends, the report found that no generation was free from its … [Read more...] about Chinese millennials are pushing the boundaries on edgy international travel

3 Charts From Our Skift Research Reports Summer is here. Year 2018 is halfway through. We at Skift have written hundreds of articles covering the hot and the not-so-hot areas in travel thus far. For this short piece, we will show you a few charts extracted from a select Skift Research reports published this year. The common thread? They are all topics that travel stakeholders need to think about, deeply. VISIT WEBSITE … [Read more...] about SKIFT: Amazon, Group Travel, and Loyalty