Research Studies

Maine Woods is situated in the northern area of Maine, USA. It is a thinly populated region, overseen by a combination of private individual and private industrial owners and state government agencies. The region covers more than 3.5 million acres of forest bordered by Canada to the west and north. The area’s main products are timber and outdoor recreation.

Future iQ has worked with the Maine Woods Consortium on two research reports to investigate the role tourism can play in attracting new residents to the area and to build economic development within Maine Woods. These reports have been prepared by Future iQ as part of the Maine Woods Consortium’s rural destination development program.

FUTURE OF TOURISM – THE MAINE WOODS, PART 1: EMERGING TRENDS
This is a foresight research report examining emerging tourism trends and how they might influence destination development in the Maine Woods Region.

FUTURE OF TOURISM – THE MAINE WOODS, PART 2: POTENTIAL SCENARIOS & IMPACTS
This report provides an analysis of potential future tourism industry development in the Maine Woods Region. It also includes the future scenarios of tourism industry outcomes of the Destination Rally held in Greenville on 17 May 2018, which explored future potential scenarios for tourism development.

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Castell Project’s annual benchmark report on “Women in Hospitality Industry Leadership 2019” is now available at no charge.

Women are now about half of director-level employees in hotel companies, which is progress. But, only one in 22 CEOs and one in nine presidents are women.  There clearly is a disconnect where highly competitive women are not being considered for promotion.

Data driven companies and broad international studies show that companies with gender diverse leadership drive higher profits.  A move from no female leaders to 30 percent representation is associated with a 15 percent increase in the net revenue margin, according to a study of 22,000 firms.

The Castell Project appreciates the support of American Hotel & Lodging Educational Foundation, which brings this annual research project to you. And we appreciate your interest in opening leadership opportunities to strong contributors throughout the hotel industry.

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Euromonitor reviews emerging fast-moving trends we expect to gain traction in the year ahead, providing
insight into changing consumer values and priorities and exploring how consumer behaviour is shifting
and causing disruption for business globally.

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