Research Studies
Future 100 2019
After a year of political, environmental and economic upheaval, The Future 100: 2019 predicts how these disruptive currents will play out in culture, consumer behavior and emerging trends as consumers seek to navigate the storm.
Read The Future 100 by JWT Intelligence for examples and analyses of the key consumer trends to come.
Latest International Visitor Survey (IVS) Results
Key findings
- China remained Australia’s leading tourism market during the year ending March 2019, with numbers increasing by 3% to 1.3 million visitors, while trip spend increased 10% to reach $12 billion, an additional $1.1 billion.
- Visitor numbers from New Zealand increased by 2% during the year to reach 1.3 million. Trip spend also increased 2% to reach $2.6 billion.
- India continued as the strongest growth market, with visitor numbers up 15% to 343,000, nights up 21% to 20.9 million, and trip spend jumping 12% to reach a record $1.7 billion.
- Visitation from the UK was soft, down 4% to 673,000 visitors, with nights down 6% to 21.4 million, and trip spend down 5% to $3.3 billion.
- US visitation returned mixed results. Visitor numbers remained steady at 750,000, while nights fell by 8% to 13.1 million, and trip spend increased 6% to reach $4 billion, which suggests a better result for high yield visitors.
Destinations International New Research on the Weaponization of Travel
Destinations International released new research on the Weaponization of Travel as well as two toolkits for entities facing travel boycotts and bans.
Download the Research and Tool Kits
ADARA Reveals New Booking and Search Insights on Elite Travelers
ADARA’s research uncovers the true behaviors of travelers, which is particularly valuable for travel brands as they seek to understand their share of wallet with customers, yet are limited by their own data.
Download the White Paper
White Paper: American Resident Sentiment Towards Tourism
The global travel & tourism industry continues to grow at a healthy pace, but not without some challenges. Longwoods International conducted a national online survey with a representative sample of 1,500 adults drawn from a consumer research panel. In partnership with Destinations International, the results of this first ever national benchmark survey of American Resident Sentiment Towards Tourism are being made available.
Read the White Paper: American Resident Sentiment Towards Tourism
New Paris Region Report Reveals Positive Resident Sentiment on Tourism!
A new report based on the TCI Research global standard ” Resident Sentiment Index”
A major part of Paris region resident consider tourism generate more positive than negative consequences (+ 6 points vs norm)
Tourismophobia is limited to 3% vs 9% in average cities
77% consider Paris and its region should continue promoting for attracting visitors(+10 points vs norm)
A citizen inclusion index 7 points above the average benchmark
Train your French by getting the full executive summary HERE !
