The Destinations International Foundation is pleased to present their 2019 DestinationNEXT Futures Study, a strategic road map for the next generation of global destination organizations. The technological advancements within our industry are rapidly increasing the pace of change and are creating many new opportunities. Destination leaders must continuously look to the future to remain relevant and utilizing this study will support your organization in that effort.
More than 520 industry and community leaders in 55 countries participated in the 2019 DNEXT global survey to help identify the top trends and strategies in our industry. The results show a much greater emphasis today on destination management and community advocacy.
The 2019 Futures Study focuses on three transformational opportunities – destination stewardship, community alignment and digital conversion – to help destination leaders formulate strategic decisions for the future. We believe that destination leaders need to leverage all three of these opportunities collectively to effectively lead their organizations.
After a year of political, environmental and economic upheaval, The Future 100: 2019 predicts how these disruptive currents will play out in culture, consumer behavior and emerging trends as consumers seek to navigate the storm.
Read The Future 100 by JWT Intelligence for examples and analyses of the key consumer trends to come.
- China remained Australia’s leading tourism market during the year ending March 2019, with numbers increasing by 3% to 1.3 million visitors, while trip spend increased 10% to reach $12 billion, an additional $1.1 billion.
- Visitor numbers from New Zealand increased by 2% during the year to reach 1.3 million. Trip spend also increased 2% to reach $2.6 billion.
- India continued as the strongest growth market, with visitor numbers up 15% to 343,000, nights up 21% to 20.9 million, and trip spend jumping 12% to reach a record $1.7 billion.
- Visitation from the UK was soft, down 4% to 673,000 visitors, with nights down 6% to 21.4 million, and trip spend down 5% to $3.3 billion.
- US visitation returned mixed results. Visitor numbers remained steady at 750,000, while nights fell by 8% to 13.1 million, and trip spend increased 6% to reach $4 billion, which suggests a better result for high yield visitors.
Destinations International released new research on the Weaponization of Travel as well as two toolkits for entities facing travel boycotts and bans.
Download the Research and Tool Kits
ADARA’s research uncovers the true behaviors of travelers, which is particularly valuable for travel brands as they seek to understand their share of wallet with customers, yet are limited by their own data.
Download the White Paper
The global travel & tourism industry continues to grow at a healthy pace, but not without some challenges. Longwoods International conducted a national online survey with a representative sample of 1,500 adults drawn from a consumer research panel. In partnership with Destinations International, the results of this first ever national benchmark survey of American Resident Sentiment Towards Tourism are being made available.