Research Studies
Spain Overtakes U.S. as World’s Second-Most-Visited Tourist Destination
Spain has jumped above the U.S. to become the second biggest tourist destination, according to new estimated figures. Despite facing a number of significant challenges in 2017, around 82 million tourists visited the country. The preliminary figure, which uses data for the first 11 months of the year and an estimate for December, would likely put it ahead of the U.S. and behind France in terms of overall numbers. Spain’s position as the official world number two looks almost certain because of the dreadful Trump slump year the U.S. is having. France, meanwhile, expects a year-on-year improvement.
The Top Travel Industry Megatrend
Consumers are looking for experiences, and travel brands want to be their one-stop shop.
Skift recently identified its top Megatrends in Travel for 2018. The top trend is that travel brands want to be experience platforms. Online travel agencies were the first to disrupt the industry and empower consumers to take more control over their own travel experiences. As these companies began to grow, they became the precursors to the experience platform model that travel brands are striving to become—a place where consumers can plan/book almost every facet of his or her travel journey through one platform.
In addition to being intermediaries, brands wish to ensure great experiences—by curating content and harnessing big data and artificial intelligence to personalize the experience to make it that much faster, better and smarter.
OnlineFirst Articles for JTR for Nov/Dec 2017 are now available
TTRA update: latest OnlineFirst Articles for Journal of Travel Research for Nov/Dec 2017 are now available at http://bit.ly/2iE9Zwp
The January 2018 (vol 57, no 1) issue of the JTR is now available
TTRA update: The January 2018 (vol 57, no 1) issue of the Journal of Travel Research is now available at http://bit.ly/jtr57no1
As a TTRA Lifetime, Partner, or Premier member, you receive comp. online subscription with membership. Inquire to pthacker@ttra.com
2017 GWTTRA Symposium Presentations
Select 2017 GWTTRA Symposium Presentations from Reno, NV
U.S. International Tourism Policies, Todd Davidson
Supporting Sustainable Rural Tourism Growth, Bethany Drysdale
5 Myths about Digital Marketing, John Hope-Johnstone
THE PORTRAIT OF AMERICAN TRAVELERS: INTERESTED IN VISITING NEVADA, Steve Cohen
