ADARA’s research uncovers the true behaviors of travelers, which is particularly valuable for travel brands as they seek to understand their share of wallet with customers, yet are limited by their own data.
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The global travel & tourism industry continues to grow at a healthy pace, but not without some challenges. Longwoods International conducted a national online survey with a representative sample of 1,500 adults drawn from a consumer research panel. In partnership with Destinations International, the results of this first ever national benchmark survey of American Resident Sentiment Towards Tourism are being made available.
A new report based on the TCI Research global standard ” Resident Sentiment Index”
A major part of Paris region resident consider tourism generate more positive than negative consequences (+ 6 points vs norm)
Tourismophobia is limited to 3% vs 9% in average cities
77% consider Paris and its region should continue promoting for attracting visitors(+10 points vs norm)
A citizen inclusion index 7 points above the average benchmark
Train your French by getting the full executive summary HERE !
Maine Woods is situated in the northern area of Maine, USA. It is a thinly populated region, overseen by a combination of private individual and private industrial owners and state government agencies. The region covers more than 3.5 million acres of forest bordered by Canada to the west and north. The area’s main products are timber and outdoor recreation.
Future iQ has worked with the Maine Woods Consortium on two research reports to investigate the role tourism can play in attracting new residents to the area and to build economic development within Maine Woods. These reports have been prepared by Future iQ as part of the Maine Woods Consortium’s rural destination development program.
FUTURE OF TOURISM – THE MAINE WOODS, PART 1: EMERGING TRENDS
This is a foresight research report examining emerging tourism trends and how they might influence destination development in the Maine Woods Region.
FUTURE OF TOURISM – THE MAINE WOODS, PART 2: POTENTIAL SCENARIOS & IMPACTS
This report provides an analysis of potential future tourism industry development in the Maine Woods Region. It also includes the future scenarios of tourism industry outcomes of the Destination Rally held in Greenville on 17 May 2018, which explored future potential scenarios for tourism development.
Updated annually, this state of the industry report covers areas of focus as they pertain to the Travel, Tourism & Entertainment industry, inclusive of trends, best practices, opportunities and more. Based on these findings, this report also includes the agencies predictions for emerging opportunities and what is next for the industry.
Travel in the Americas has been revolutionised by blurring industry lines and the access economy. Travelers can now easily book lodging in privately-owned short-term rentals through Airbnb, order a cab through Uber or dine with locals through EatWith.
Read the white paper to explore how travel companies adapt to those emerging trends.