On November 5, Euromonitor International’s travel expert, Caroline Bremner, launched their latest report on Megatrends Shaping the Future of Travel: 2019 Edition at the World Travel Market event in London.
Instagram and YouTube are having a big effect on consumers booking travel. Influencers are becoming tour operators and promoting curated trips tailored to the common interests of their followers. Travel companies are beginning to invest in subscription models, to boost revenue and exposure from online platforms.
Read the report now to get the latest travel trends impacting your region and the world.
The global travel and tourism industry is undergoing rapid change and travel marketers must move faster to keep up or risk revenue loss, declines in customer loyalty, slower customer growth, and more. Personalization demands by travelers are growing exponentially and the primary way to meet this demand is to use trusted, accurate, timely data as the foundation of all marketing programs for the best results.
For those of you interested in Cannabis and Tourism, Ian Yoeman shared this new paper published in the Journal of Tourism Futures.
The Destinations International Foundation is pleased to present their 2019 DestinationNEXT Futures Study, a strategic road map for the next generation of global destination organizations. The technological advancements within our industry are rapidly increasing the pace of change and are creating many new opportunities. Destination leaders must continuously look to the future to remain relevant and utilizing this study will support your organization in that effort.
More than 520 industry and community leaders in 55 countries participated in the 2019 DNEXT global survey to help identify the top trends and strategies in our industry. The results show a much greater emphasis today on destination management and community advocacy.
The 2019 Futures Study focuses on three transformational opportunities – destination stewardship, community alignment and digital conversion – to help destination leaders formulate strategic decisions for the future. We believe that destination leaders need to leverage all three of these opportunities collectively to effectively lead their organizations.
After a year of political, environmental and economic upheaval, The Future 100: 2019 predicts how these disruptive currents will play out in culture, consumer behavior and emerging trends as consumers seek to navigate the storm.
Read The Future 100 by JWT Intelligence for examples and analyses of the key consumer trends to come.