Travel in the Americas has been revolutionised by blurring industry lines and the access economy. Travelers can now easily book lodging in privately-owned short-term rentals through Airbnb, order a cab through Uber or dine with locals through EatWith. Read the white paper to explore how travel companies adapt to those emerging trends. READ REPORT … [Read more...] about Euromonitor International releases Megatrends Shaping the Future of Travel Whitepaper
Castell Project's annual benchmark report on "Women in Hospitality Industry Leadership 2019" is now available at no charge. Women are now about half of director-level employees in hotel companies, which is progress. But, only one in 22 CEOs and one in nine presidents are women. There clearly is a disconnect where highly competitive women are not being considered for promotion. Data driven companies and broad international studies show that companies with gender diverse leadership drive higher profits. A move from no female leaders to 30 percent representation is associated with a 15 percent increase in the net revenue margin, according to a study of 22,000 firms. The Castell Project appreciates the support of American Hotel & Lodging Educational Foundation, which brings this annual research project to you. And we appreciate your interest in opening leadership opportunities to strong contributors throughout the hotel industry. READ REPORT … [Read more...] about AHLEF “Women in Hospitality Leadership 2019” report now available
Euromonitor reviews emerging fast-moving trends we expect to gain traction in the year ahead, providing insight into changing consumer values and priorities and exploring how consumer behaviour is shifting and causing disruption for business globally. READ REPORT … [Read more...] about Euromonitor International releases Top 10 Global Consumer Trends 2019!
The World Food Travel Association has released a new State of the Food Travel Industry Report. The research was led by TTRA member and GWTTRA Vice President Matthew Stone (California State University, Chico). The report is free to download at: https://www.worldfoodtravel.org/cpages/state-of-the-food-tourism-industry Topics in the report include: Importance of the Food Tourism Industry Today Assessing the Performance of Food Tourism Providers Considerations for Improving the Food Tourism Experience Key Food Tourism Issues Areas for Improvement in the Food Tourism Industry Spotlight on Preserving Culinary Authenticity Educating Visitors with Food & Drink Nurturing the Development of Food and Drink Activities … [Read more...] about State of the Food Travel Industry Report
Russian agency RMAA Travel unveiled a unique book “Russian Tourism Market Report: Trends, Analysis & Statistics. How to impress Russian tourists and attract them to your country”. Russia is consistently among the top 10 countries in terms of the expenses of its citizens abroad. Most Russian tourists prefer to rest in Turkey. For instance in 2017, this resort was visited by about 3.5 million Russians. Also while traveling, tourists from Russia willingly spend their money. All of this makes the Russian outbound tourism market extremely attractive for other countries. The research by RMAA Travel covers all aspects of tourism market: from overall review to key players, from behavior of tourists to the marketing strategies of entering the Russian market. “Our agency receives more and more requests from foreign customers on the organization of marketing research and advertising campaigns in order to attract Russian tourists. RMAA Travel team implemented several successful cases … [Read more...] about Russian Tourism Market Report: Trends, Analysis & Statistics.
Written by: Maghen, Account Coordinator at Stamp. As we leave the festivities of the holidays behind and dive into the new year, there is a lot of talk about hot new travel trends and what DMOs should be mindful of as they begin executing their marketing strategies for 2019. Notably, experiential travel is on the uptick, with travelers seeking out authentic, can’t-miss experiences in new places. And while some trends are relatively new, what we’re seeing is a continuation of travel habits that have grown in popularity over recent years. Here are five of the most notable trends that I feel will impact small to mid-sized markets in 2019. 1. Weekend Trips & Short Getaways Over half of all travelers report that they plan to take more weekend and “mini-trips” in 2019. However, even though they may be shorter trips, travelers still expect authentic experiences that are personal, rewarding and tailored to their interests. Most notably, visitors are leaning towards unique types of … [Read more...] about Top 5 Travel Trends For 2019
On November 6, Euromonitor International’s travel research team introduced a free report on Megatrends Shaping the Future of Travel at the World Travel Market event in London. The report identifies the most influential megatrends transforming the way we travel and do business. Concerns about travel impacting the environment, digital detox and travel simplicity are some of the world-changing patterns presented in the report. READ REPORT … [Read more...] about Megatrends Shaping the Future of Travel!
TTRA update: latest OnlineFirst Articles for Journal of Travel Research for September/October 2018 are now available at http://bit.ly/2iE9Zwp … [Read more...] about OnlineFirst Articles for JTR for September/October 2018 are now available
Market research is a knowledge-based industry, its key asset is people – software comes and goes, techniques evolve, but if the future of market research is to be secured, it will be on the strength of its people to add value, and importantly, to add value that non-researchers cannot. To ensure that value-added future, market research needs to develop its people, and a key part of that process in training, to build the competence of the people who make up the research industry. However, the Market Research Skills and Training Study 2018 Report report suggests that too little training is happening. The authors believe that if market research and the insights profession is to prosper in the upcoming world of big data, automation, and artificial intelligence, this must change, and the report outlines some of the key steps needed to achieve that. This report is based on a study conducted globally in April to June 2018, with 1108 market researchers and insight professionals, … [Read more...] about Many Researchers Not Getting the Training They (and the Industry) Need
Travel agents, suppliers and local economies have benefitted from an extremely prolonged period of growth over the last 8-10 years. But in the matter of a few months, two substantial surveys agree that leisure travel growth may be slowing. READ ARTICLE … [Read more...] about Second Consumer Survey Points Towards Leisure Travel Plateau