TTRA Canada Conference Preliminary Schedule Online The preliminary program for the TTRA Canada Conference is now online. Click HERE to view. Regular Pricing Ends August 31! Registration for our annual chapter conference is ongoing. Don't miss out! Take advantage of our Regular pricing before it expires on August 31! Register for 2018 TTRA Canada Conference. VISIT WEBSITE … [Read more...] about TTRA Canada Conference Preliminary Schedule Online | Regular Pricing Ends August 31!
CenStates members share some information they learned at the June conference: The latest Portrait of American Travelers (POAT) study by MMGY Global found that there are really two different segments in the millennial generation. This is due to that generation aging and now the older segment once considered millennials are starting to transition into a different stage in their lives. The older millennials are now 38 years old. For instance, older millennials are seeking relaxation on their vacation while the younger segment travels more for thrill-seeking. The older millennials and young millennials also vary greatly in average spend with the older segment spending $4,558 per trip and younger segments spending $3,648 per trip. They also vary greatly in their use of shared accommodations. 43% of the younger segment have stayed in shared accommodation while only 31% of the older segment has. This seems to indicate a widening gap in travel trends with the millennial … [Read more...] about Takeaways from TTRA International Conference
Understanding & Leveraging the LGBTQ Tourism Market LGBTQ travel is one of the most lucrative, yet challenging, niche travel markets. But when you understand this market, the opportunities are limitless. In this session, participants will learn all of the basics of LGBTQ travel, from both a Canadian and an international perspective. The conversation will address: Who are LGBTQ travellers generally and what motivates them in their travel decisions The latest data about LGBTQ travel Destination experiences and marketing strategies Travel industry best practices What Canada’s travel community is doing to market and welcome LGBTQtravellers Speaker: Jason A. Kingsley, Program Lead, Event Management at Bow Valley College READ eCOMMUNICATION … [Read more...] about TTRA Canada Conference Closing Speaker Announcement | Regular Pricing Ends August 31!
The MOF Awards Program offers a wonderful opportunity to receive recognition from and among your peers! The awards will be presented at the Forum in Las Vegas, Nevada during the awards lunch on Wednesday, October 24th, 2018*. All submissions MUST be received by End of Day, September 7 to be considered! There will be NO EXTENSIONS on this deadline. READ eCOMMUNICATION … [Read more...] about #2018MOF Awards Submission Deadline EXTENDED to September 7!
From: Mark Brown To: All members of the TTRA State and Provincial Travel Researcher List Serve interested in the Canada travel market, I wanted to make you aware of issues impacting Statistics Canada’s 2017 and 2018 monthly estimates of air traveler volumes to/from Canada, the USA, and overseas countries. Both issues pertain to the shifting from a declaration card-based system to an airport kiosk system for travelers entering/re-entering Canada. This information and its sharing with this research community originates from communications between NTTO and Statistics Canada. ISSUE #1: apportioning airport traveler counts across the segments of Canada resident, USA resident, overseas resident for the period March to December 2017. Here is Statistics Canada’s official statement on this issue as provided on their website. Data for Statistics Canada's Frontier Counts program are produced using administrative data received from the Canada Border Services … [Read more...] about Statistics Canada 2017 and 2018 Monthly Estimates: Air Traveler Volumes (to-from Canada, USA, Overseas Countries)
The Travel and Tourism Research Association (TTRA) is excited to announce that its annual Marketing Outlook Forum (MOF) will be held this October 23 to 25 in Las Vegas, Nevada. Over 300 travel industry colleagues from the United States and beyond will be attending to network and learn about the outlook for the industry. The quality of speakers, content, activities, and facilities is directly linked to the generosity of organizations keen on helping out and supporting our industry. This is an ideal opportunity to promote your company among various stakeholders operating in the travel industry. Join the other organizations (shown below) who've responded to our call for support! Who wouldn’t want to reap the benefits of being a sponsor while contributing to stronger industry ties and a great conference—not to mention spending a couple of days in Las Vegas! READ eCOMMUNICATION … [Read more...] about Gain Exposure and Deliver Your Message to Key Decision Makers at #2018MOF
The Marketing Outlook Forum (MOF) is just around the corner... LAST CHANCE TO SAVE $100 Take advantage of our regular rates before they expire on Friday, August 31! *Full conference rates for members and non-members increase by $100 on August 31, 2018. One-day rates and student rates increase by $50. READ eCOMMUNICATION … [Read more...] about #2018MOF Alert: Regular Registration Pricing Ends August 31
Professors and educators, please take a look around you and think of your very best current or recent/past students (undergrad or Master’s level). Wouldn’t you like to honor them as well as see them have an opportunity to attend, for free, one of the nation’s outstanding Marketing and Tourism conferences? Students, this is your opportunity to shine. Captivate us with your views on the trends likely to influence destinations over the next 20 years (in essay form) and your name could be announced as the winner of the John & Joan Markham Tourism Marketing Award in Las Vegas, Nevada this October! READ eCOMMUNICATION … [Read more...] about #2018MOF Student Marketing Award
The 2018 TTRA Annual International Conference Academic Proceedings and Practitioner Presentations are available to our members as a “members only” benefit and conference attendees as a “conference” benefit. They serve as an invaluable research resource, covering the most up-to-date research methodological and strategic information as presented at the conference. TTRA Members and #TTRA2018 Conference attendees received the link for the Proceedings and Presentations on August 16th, 2018. If you did not receive the link and feel you should have, please email email@example.com for assistance. If you did not attend the most recent conference and are not a member of the association, consider joining TTRA to gain access to the current year’s proceedings and presentations. … [Read more...] about #TTRA2018 – Proceedings & Presentations Now Online
Destination Branding Beyond Destinations “Apple, Florida, Whole Foods, Las Vegas, Nike, Virginia....in a marketplace where consumers are exposed to an estimated 10,000 brand messages daily, how do destinations compare and compete with the megabrands for consumers' limited attention? Destinations are about to find out. Selected as TTRA's 2018 Marketing Outlook Forum Research Partner of the Year, the OmniTrak Group will conduct the first-ever destination BrandHeartTM analysis which draws on a proprietary brand measurement methodology to identify and explain what drives brand loyalty amidst a cross-section of destination and non-destination brands. While countless studies have been done comparing one destination brand to another, this is about to change.” READ eCOMMUNICATION #2018MOF e-communications sponsored by: … [Read more...] about OmniTrak to Release Destination BrandHeart Research at #2018MOF