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Dear TTRA members and friends,   We are moving forward in leaps and bounds with planning for the 50th TTRA International Conference being held in Melbourne, Australia from June 25-27 2019.   Over the course of the conference, we will navigate the terrain of shifting sands – reflecting not only the great Australian deserts and coastline but also the influence of the external global environment on international tourism trends. Our keynote speakers are giants in their fields – one in tourism economics and social enterprise, while the other has an environmental/climate change background, an area that affects tourism deeply: Professor Pauline Sheldon and Professor Tim Flannery. Do not miss out on this opportunity to contribute to a global association and international conference that has been bringing together researchers from agencies, destinations, the industry, and academia since its inception.   The main conference website is … [Read more...] about 50th TTRA International Conference update – November 19

As marketers and researchers, you will benefit greatly from hearing and discussing national and international travel forecasts and trends, as well as all the expert insights and strategic recommendations you will get at MOF. But many of you have asked that MOF also provide such analysis at the regional level.  Here is your chance to learn what is happening in your region in terms of travel performance, current trends and the latest forecasts for 2019 from experts representing four of our nation’s leading travel research companies. You will also have the opportunity to share with your colleagues' intelligence about your own destination’s or organization’s experience and expectations and gain new insights from them as well. Sign-up to participate in one of our regional roundtables - LIVE from Las Vegas! READ eCOMMUNICATION … [Read more...] about Grab a Coffee and Participate in the #2018MOF Regional Roundtables from Your Office

The Marketing Outlook Forum believes in paying it forward to the communities we visit. The Nevada Partnership for Homeless Youth has been chosen as our 2018 Marketing Outlook Forum Sponsored Charity. We appreciate your support! Homelessness among youth is a growing crisis in the Las Vegas Valley, the state of Nevada, and the United States. For more than a decade, the Nevada Partnership for Homeless Youth has provided Southern Nevada’s unaccompanied homeless youth with help, hope, and the opportunity to rebuild their lives. NPHY is the most comprehensive service provider for the thousands of homeless youth in Southern Nevada. NPHY provides access to life-saving services for homeless youth 24 hours a day at virtually every street corner in Southern Nevada. Their programs stabilize the lives of homeless teens, providing a safe, supportive environment and a path to self-sufficiency. Through their work with homeless youth, NPHY creates productive, healthy adults … [Read more...] about Support the Nevada Partnership for Homeless Youth at #2018MOF

Announcing NTTO’s Efforts in International Data Quality Improvements by Following International Guidelines As the sole trade association representing the global population of travel and tourism research professionals, the Travel and Tourism Research Association (TTRA) is issuing the following advisory to the industry on TTRA's perspective and role in recent developments regarding the revision and reissuance of the Survey of International Air Travelers (SIAT) by the National Travel and Tourism Office (NTTO). TTRA members have been actively engaged with NTTO throughout the revision process and have provided their perspective on destinations' needs for data standardization and accuracy at the national level. Throughout this process NTTO has been actively working with the U.S. Customs and Border Protection in order to classify international travelers as defined by the World Tourism Organization (UNWTO): any traveler taking a trip to a main destination outside their residence country, … [Read more...] about Announcing NTTO’s efforts in International Data Quality Improvements by following International Guidelines

Is Artificial Intelligence a reality or a science fiction novelty?  From transporting guests autonomously to answering guest questions new innovative technologies coupled with Artificial Intelligence are seemingly addressing a wider range of services in the Travel, Tourism, and Hospitality industry. This session will examine some of the latest technologies that are transforming travel, tourism, and hospitality including artificial intelligence, chatbots, and autonomous vehicles and will discuss specific applications and case studies in areas such as guest services and transportation. We will review innovative applications currently in service in Las Vegas including a 24-hour virtual concierge (Ivy) at Caesars Palace and the Nation’s first public self-driving shuttle operating in downtown Las Vegas. READ eCOMMUNICATION … [Read more...] about Don’t Miss It… 2018 Marketing Outlook Forum to Showcase How Las Vegas Uses AI in Travel/Hospitality

Suzanne Cook’s wrap up marks the official end of the 2018 Marketing Outlook Forum. Her distillation of a wide range of topics and forecasts is much anticipated and always popular. Rather than an ending, this succinct and comprehensive presentation serves as a launching pad for the year to come. Suzanne combines her knowledge and experience with critical data and insights from Forum presentations and white papers to identify trends essential to understanding the ever-changing travel environment and what to expect in the months ahead. READ eCOMMUNICATION … [Read more...] about Back by Popular Demand at MOF! Dr. Suzanne Cook’s MOF Wrap-Up

We will view where the future of reaching travelers in a tech-driven environment. Including where Artificial Intelligence and Voice Interfaces may take us. What does this mean for all of us as we plan our investments? How will this impact our needs for research, people, partners, and technology? Key Takeaway: Take off your quarterly and annual blinders and look ahead. It is a complex future that few can anticipate. So what to do? We will review a few key ways to align your stakeholders and prepare for what may be coming. Preparation will be key to your long-term success. Not to be missed. READ eCOMMUNICATION … [Read more...] about Don’t Miss It… Digital Marketing in the Future at the 2018 Marketing Outlook Forum