eNews
Don’t Miss It… Adams Sacks to Reveal Economic Outlook at 2018 MOF
Expectations and Risks for the Global Economy and Travel Adam Sacks will review the latest Oxford Economics forecasts for the US and global economies and identify important financial market and policy risks. In addition, Adam will share perspectives on travel activity in the coming year and how destinations can position themselves for success. READ eCOMMUNICATION … [Read more...] about Don’t Miss It… Adams Sacks to Reveal Economic Outlook at 2018 MOF
TTRA Canada Announces Panel on Data Collection
Data Collection: the Good, the Bad, and the Regulations Thursday, September 27, 2018 11:25 am to 12:25 pm The world of data collection is evolving rapidly, and we are all running to keep up. Join the discussion with three data collection experts as they share their experiences with the realities of collecting and disseminating data in the current regulatory and technology environment. Learn about the impact of privacy protection regulations such as the GDPR. READ eCOMMUNICATION … [Read more...] about TTRA Canada Announces Panel on Data Collection
Last Chance, Early Bird Pricing Ends Tomorrow! Marketing Outlook Forum in Las Vegas, NV in October 2018
The Travel and Tourism Research Association (TTRA) invites you to attend the Marketing Outlook Forum - October 23 to 25, 2018 - in the heart of the Las Vegas strip at the Planet Hollywood Hotel and Casino. Registration is open. Register today and SAVE. Early Bird Pricing available until July 31, 2018. VISIT WEBSITE … [Read more...] about Last Chance, Early Bird Pricing Ends Tomorrow! Marketing Outlook Forum in Las Vegas, NV in October 2018
Second Consumer Survey Points Towards Leisure Travel Plateau
Travel agents, suppliers and local economies have benefitted from an extremely prolonged period of growth over the last 8-10 years. But in the matter of a few months, two substantial surveys agree that leisure travel growth may be slowing. READ ARTICLE … [Read more...] about Second Consumer Survey Points Towards Leisure Travel Plateau
Don’t Miss It… Clayton Reid to Reveal Consumer Outlook at 2018 MOF
WHAT IS REALLY DIFFERENT TODAY AND WHAT IS JUST HYPE Drawing insights from MMGY Global's ongoing American Traveler and TravelHorizons research, Clayton Reid will discuss what he sees in future travel demand (data points and predictions), how the traveler is changing (myths, truths and nuances from MMGY's data and what is new and not so new), how the marketing landscape is changing as a result (how brand, intermediaries, and disrupters inform how research and data should be used in marketing), and the role of brand - yesterday and today. READ eCOMMUNICATION … [Read more...] about Don’t Miss It… Clayton Reid to Reveal Consumer Outlook at 2018 MOF
State Tourism Budget Growth Slows Ahead of Governors’ Races in Midterms
With gubernatorial races in 36 states and three territories this fall, state tourism boards “increasingly face pressure to justify higher spending, or in some cases even their existence,” reports Skift. State general fund spending for enacted FY 2018 budgets is up only 2.3 percent from FY 2017 — the slowest growth rate since fiscal 2010—and that has a direct effect on state tourism budgets. READ ARTICLE … [Read more...] about State Tourism Budget Growth Slows Ahead of Governors’ Races in Midterms
Takeaways from TTRA International Conference
CenStates members share some information they learned at the June conference: We have long known that Artificial Intelligence (AI) is the wave of the future but the future is now. The session about chatbots for websites was intriguing. Basically, there is a bot that can answer the Q & A questions that one normally posts on a website but this is like having an automated chat rep. VERY cool! Dee Ann McKinney Research Director, Missouri Division of Tourism It is critical to identify the metrics that are linked to increased visitation and spending and focus on those. It is also critical to identify your goals and make sure that the metrics you are tracking lead to those goals. For example, if your goal is to use your website to hand off people to your partners, you don't care about time on the website - in fact, you want it to be short. But if you are trying to increase the length of time in the destination, you want people to stay on your site and find more things to do. … [Read more...] about Takeaways from TTRA International Conference
CenStates Wins Chapter Achievement Award!
The CenStates chapter of the Travel and Tourism Research Association (TTRA) was awarded the Chapter Achievement Award at the 2018 international conference in Miami, Florida on June 28. The chapter was cited for their exceptional work to remain relevant in a constantly changing world. They initiated a strategic plan which includes conducting original research specifically for the central states, education opportunities tailored to the needs of members and expanding chapter reach through board expansion and conference locations. Congratulations! … [Read more...] about CenStates Wins Chapter Achievement Award!
U of G Business Researchers Receive Two Awards at International Tourism Conference
CBE researchers from the School of Hospitality, Food and Tourism Management received two awards for their research at the 49th annual Travel and Tourism Research Association (TTRA) International Conference. The conference brought together thought leaders from industry and academia to provide insights on the future of tourism research. Each year, the conference also presents several TTRA awards that encourage and recognize excellence in the field of travel and tourism research and marketing. This year, U of G research on eye-tracking research won two awards for Best Visual Paper and Best Graduate Colloquium Paper. Congratulations to graduate students Michael Lever (Ph.D., Management), Ye (Sandy) Shen (Ph.D., Management), and Professor Marion Joppe. Leading up to their success at the TTRA conference, both Lever and Shen were able to gain hands-on experience with the eye tracking equipment through the College of Business and Economics Research Assistant (CBE-RA) summer … [Read more...] about U of G Business Researchers Receive Two Awards at International Tourism Conference
#2018MOF Award Submissions Now Open
It’s that time again! The 2018 Marketing Outlook Forum Awards are now open for submissions! The MOF Awards Program offers a wonderful opportunity to receive recognition from and among your peers! The awards will be presented at the Forum in Las Vegas, Nevada during the awards lunch on Wednesday, October 24th, 2018*. All submissions MUST be received by End of Day, August 31 to be considered! There will be NO EXTENSIONS on this deadline. *Your ability to attend in person to accept the award should be considered before submitting. AWARD SUBMISSION DETAILS … [Read more...] about #2018MOF Award Submissions Now Open
