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David Williams inducted into the Utah Tourism Hall of Fame

TTRA member David Williams is a 2021 inductee into the Utah Tourism Hall of Fame.

David has been an active member of the Travel and Tourism Research Association for well over a decade and has regularly attended our Annual International Research Conference. His aptitude is well noted as our sessions and discussions at our Annual Conference are filled with the leading tourism academics, tourism researchers, and global marketers from the premier domestic and international destinations.

As a servant leader, David is president of our Greater Western Chapter and has represented his chapter as its liaison to our International Board.

His contributions to Utah’s tourism industry cannot be denied. He has been at the forefront of implementing a new funding plan for Utah tourism and has been actively involved in advocating for the formula to industry partners.

The Utah Tourism Hall of Fame is presented by the Utah Office of Tourism and the Utah Tourism Industry Association. Recipients are nominated by their peers and selected annually for contributions made to Utah’s tourism industry at the state, regional, or local levels. The Hall of Fame was first introduced in 1985 and has recognized 118 individuals who have elevated life in Utah through their leadership in tourism marketing, stewardship, and destination management.

Congratulations David!

Founded in 1970, the Travel and Tourism Research Association (TTRA) is a non-profit association whose purpose is to enhance the quality, value, effectiveness, and use of research in travel marketing, planning, and development. Our Association strives to be a leader for the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism, and hospitality industries. TTRA creates business opportunities for our members and provides a unique multi-sector industry network. Members in TTRA represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research. For additional information please visit www.ttra.com or telephone 248-708-8872

Digital Commons Readership for July 2021

Last month, the Travel and Tourism Research Association (TTRA) had 9661 full-text downloads and 109 new submissions to the [email protected] Amherst Digital Commons Dashboard.

The most popular papers were: 

To learn more about usage reports available from Digital Commons, see: https://www.bepress.com/reference_guide_dc/overview-digital-commons-reports/

Digital Commons is a best-in-class hosted solution to openly publish, manage and showcase the full spectrum of your institution’s research and scholarship. Built for discovery, our cloud-hosted institutional repository software features a professional-grade publishing platform for journals, conference proceedings, open educational resources, books, campus newsletters, and magazines. 

Nearly 600 institutions – and growing – use Digital Commons to preserve and promote their intellectual output and expertise.


Fireside Chat with STR CEO Amanda Hite

Amanda Hite, STR CEO joined TTRA President Nate Gieryn on July 19, 2021, for a discussion on how the hospitality industry weathered the past 18 months, a look toward the future for hospitality, and the opportunities provided to the industry with the recent acquisition of STR by commercial real estate company, CoStar Group.

Welcome New TTRA Members!

Membership in TTRA says to the global community that you strive to meet the same exceptional standards regardless if you work in academia, for a destination, or as a provider of tourism research and marketing solutions.

TTRA is proud to welcome the following new members:

  • Jessica Frahm, Arkansas Dept of Parks, Heritage & Tourism
  • Angie Brady, Fayetteville Area CVB
  • David Nash, Fayetteville Area CVB
  • Faith Rex, SMS Research & Marketing Services, Inc
  • Casey Moran, University of Illinois at Urbana-Champaign
  • Sean Keliiholokai, West Hollywood Travel + Tourism Board
  • Tom Kiely, West Hollywood Travel + Tourism Board
  • Jeff Morris, West Hollywood Travel + Tourism Board
  • Kelsey Blevins, Zartico
  • Esra Calvert, Zartico
  • Mary Flynn, Zartico

Few industries are as dynamic or exciting as travel and tourism. Every day, it’s being reimagined and remade by tectonic shifts in culture, economics, and technology.

As the travel and tourism ecosystem transforms, professionals across the industry and around the world want quality research on which to make informed decisions. The Travel and Tourism Research Association (TTRA) is where they find it. For more than 45 years, TTRA has been the industry’s go-to for evidence-based, global data and analysis.

The association unites the travel and tourism research community: university academics, professional practitioners, and users of research – so they can network, collaborate, and ideate in person and across borders.

Learn more about becoming a member

Deciding What Research is Right for You

CenStates TRAVEL SPOTLIGHT | July 2021

If you’ve been in the destination marketing world for a little while and are ready to ramp up your strategy game with some data-driven decision-making tools, here is a tool for you! In focusing on our intermediate members, we’ve aligned some of the most common questions DMO clients need to have answered, with the research tool that gets you those answers and some DMOs that have experience in this area.

For more on these research topics, join us at the CenStates annual conference IN PERSON on November 3-5, 2021 in St. Joseph, Missouri. More info here: https://ttra.com/central-chapter/conference.

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