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We will view where the future of reaching travelers in a tech-driven environment. Including where Artificial Intelligence and Voice Interfaces may take us. What does this mean for all of us as we plan our investments? How will this impact our needs for research, people, partners, and technology? Key Takeaway: Take off your quarterly and annual blinders and look ahead. It is a complex future that few can anticipate. So what to do? We will review a few key ways to align your stakeholders and prepare for what may be coming. Preparation will be key to your long-term success. Not to be missed. READ eCOMMUNICATION … [Read more...] about Don’t Miss It… Digital Marketing in the Future at the 2018 Marketing Outlook Forum

Are you a State Tourism Office or a Destination Marketing Organization Attending or Considering Attending #2018MOF? We would like to offer all destinations registered for the 2018 Marketing Outlook Forum a complimentary table at the Destination Breakfast*. *Limited Quantities Available. First Come First Served. READ eCOMMUNICATION … [Read more...] about STOs & DMOs, We’re Sweetening the Pot with this #2018MOF Limited Offer

Hearing the forecast for various tourism sectors all in one place makes this the Marketing Outlook Forum UNIQUE! Gain knowledge about Accommodations from Chris Klauda, STR; Attractions from Jerry Henry, H2R Market Research; Business/Meetings Travel from Jon Gray, Rockport Analytics; International Inbound Travel from David Huether, US Travel Association; and Leisure Travel from Amir Eylon, Longwoods International.   Learn about the year(s) ahead for these five key sectors in just over one hour.  Key trends will be examined in more depth during general sessions, concurrent sessions, and roundtables. READ eCOMMUNICATION … [Read more...] about Don’t Miss It… Sector updates at the 2018 Marketing Outlook Forum

Millennials have become the largest segment of the population both domestically and globally and they are traveling in record numbers. In many destinations, they represent the majority of visitors – and for other destinations, it’s only a matter of time. Millennials are a critical audience and your destination needs to understand this key audience and what you need to do from both a marketing and product standpoint to become a preferred destination. But there are a lot of stereotypes and myths out there about Millennials that can lead you to make the wrong decisions and waste time and money in your marketing and product development efforts. Visit California with SMARInsights conducted a global study of Millennials exploring key points of the consumer decision and travel journey – everything from how they are inspired about a destination, through their research and decision process to what they want to do and what they are looking for from a destination. This study covered … [Read more...] about Don’t Miss It… Millennials and Their Travel Attitudes at #2018MOF

DMOs, do you ever find yourself wishing that: your agencies - marketing companies, ad agencies, research firms - had access to the same forecasting information that you do? they were fully up to speed on the outlook for the coming year(s) across all sectors of the tourism industry? you were all working off the same page - referencing actionable travel insights based on solid research? Agencies, do you ever feel one step behind, wishing you: had more tactical and relevant forecasting information to better support your DMO and tourism industry clients? had the right insights at your fingertips so you can wow your clients time and time again? It's time to stop wishing and take action! DMO's, forward this email to your advertising, marketing, and research agencies of record. Agencies, do not miss out! Register today! The Marketing Outlook Forum welcomes agency partners with open arms! There is no extra paperwork, fees, hidden … [Read more...] about Open Invitation to Agency Partners from the Marketing Outlook Forum

The Academic Co-Chairs of the 50th TTRA Annual Conference, Dr. Cody Morris Paris and Dr. Madelene McWha, invite paper submissions from travel and tourism researchers. For the very first time, TTRA International is hosting its conference in the Asia-Pacific region, namely in Melbourne, Australia. Over the course of the conference, we will navigate the terrain of shifting sands – reflecting not only the great Australian deserts and coastline, but where we understand the influence of the external global environment on international tourism trends. The main theme of the conference is “Navigating Shifting Sands: Research in Changing Times.”  Conceptual, quantitative and qualitative papers are invited to address sub-themes within the context of the overall theme. As with previous years, the conference will include practitioner, academic, student and blended presentations, as well as the popular Ideas Fair, an interactive session where academics and practitioners meet as the … [Read more...] about 2019 International Conference | Melbourne, Australia | First Call for Papers

Each year, we kick-off the first full day of Marketing Outlook Forum with the Executive Roundtable featuring a thought-provoking discussion among some of the travel industry’s top thought leaders. Our roundtable this year will feature leaders who have experience with destinations, attractions, lodging, gaming, culture/heritage and many other aspects of travel. The conversation is always lively and sure to generate fresh ideas and new perspectives as the executives discuss the outlook for 2019 and beyond. READ eCOMMUNICATION … [Read more...] about Don’t Miss It… Travel & Tourism Executives Share their Thoughts on the Travel Outlook at #2018MOF

The Marketing Outlook Forum (MOF) is just around the corner... LAST CHANCE TO SAVE $100!* Take advantage of our regular rates before they expire on Friday, August 31! Don't miss your chance to join State Travel Offices, Destination Marketing Organizations, Travel and Tourism Departments, Attractions, Accommodations, Transportation Providers, Tour Companies, Tech/Digital Companies, Marketing Professionals, Research Professionals,  Advertising/Marketing Agencies, and Higher Education from across the entire hospitality spectrum, to learn from your peers and industry experts, identify industry opportunities, and explore cooperative solutions to industry challenges READ eCOMMUNICATION … [Read more...] about Will we see you at the 2018 Marketing Outlook Forum in Las Vegas? Regular registration pricing ends August 31