How Hearts & Visits Turn Into Dollars: The Impact of Official Destination Websites and Social Media Audiences
This webinar will explore:
- Findings from a cooperative study of the users/audiences of nine (9) US state tourism websites.
- Findings from a cooperative study of the social media followers/audiences of nineteen (19) DMOs.
- Estimates of the conversion potential and economic impact the audiences of these marketing assets have.
- Exploration of the profiles of travelers who use DMO websites and follow official destination accounts in social media.
Date: Tues. September 10
Time: 2:00 PM EST
Length: 60 minutes
TTRA Members: FREE
Members – please remember to log in before registering so the system recognizes you as a member and gives you the correct webinar price.
The Destinations International Foundation is pleased to present their 2019 DestinationNEXT Futures Study, a strategic road map for the next generation of global destination organizations. The technological advancements within our industry are rapidly increasing the pace of change and are creating many new opportunities. Destination leaders must continuously look to the future to remain relevant and utilizing this study will support your organization in that effort.
More than 520 industry and community leaders in 55 countries participated in the 2019 DNEXT global survey to help identify the top trends and strategies in our industry. The results show a much greater emphasis today on destination management and community advocacy.
The 2019 Futures Study focuses on three transformational opportunities – destination stewardship, community alignment and digital conversion – to help destination leaders formulate strategic decisions for the future. We believe that destination leaders need to leverage all three of these opportunities collectively to effectively lead their organizations.
Join destination marketing colleagues in Washington DC for the 2019 Marketing Outlook Forum to hear Chris Davidson (MMGY Global), Jessie States (Meeting Professionals International), and Darren Dunn (Entrada Insights) discuss the outlook for 2019 and beyond during the always popular Executive Roundtable.
Each year, we kick-off the first day of Marketing Outlook Forum with the Executive Roundtable featuring a thought-provoking discussion among some of the travel industry’s top thought leaders. After ten years of solid growth, many are asking whether 2020 will bring more growth or possible decline.
This year, our roundtable will feature leaders who have a wide range of experience in the travel industry and they will look into the crystal ball and share their insights for the coming year…
The conversation is always lively and sure to generate fresh ideas and new perspectives as the executives discuss the outlook for 2020 and beyond.
Our panelists include:
Chris Davidson, EVP of MMGY Global, who oversees the travel insights and strategy division. He also directs the organization’s substantial investment in travel intelligence and how it fuels marketing strategies that drive results. Expect to hear a discussion related to MMGY’s prediction of a travel recession and its’ impact on travel marketing in 2020. Chris’s bio
Jessie States is the Director of MPI Academy at Meeting Professionals International where she leads and advances MPI’s professional development strategy, developing and managing MPI’s portfolio of educational products. Jessie will share insights on meeting travel and the strategies necessary to influence this group segment in 2020. Jesse’s bio
Darren Dunn has recently launched a new Destination Analytics company, Entrada Insights. Darren will enlighten us on his mission to eliminate big data chaos by organizing and humanizing data to provide data efficiencies and insights for DMO’s. Darren’s wide-ranging experience in digital marketing provides him with the background to share some critical insights into where you need to focus your marketing investments in 2020. Darren’s bio
Alert: New Career Posting Available for Viewing HERE!
It’s that time again! The 2019 Marketing Outlook Forum Awards are now open for submissions!
The MOF Awards Program offers a wonderful opportunity to receive recognition from and among your peers! The awards will be presented at the Forum in Washington, DC on Wednesday, October 8th, 2019*.
All submissions MUST be received by End of Day, August 31 to be considered! There will be NO EXTENSIONS on this deadline.
*Your ability to attend in person to accept the award should be considered before submitting.