The Academic Co-Chairs of the 50th TTRA Annual Conference, Dr. Cody Morris Paris and Dr. Madelene McWha, invite paper submissions from travel and tourism researchers. For the very first time, TTRA International is hosting its conference in the Asia-Pacific region, namely in Melbourne, Australia. Over the course of the conference, we will navigate the terrain of shifting sands – reflecting not only the great Australian deserts and coastline, but where we understand the influence of the external global environment on international tourism trends.
The main theme of the conference is “Navigating Shifting Sands: Research in Changing Times.” Conceptual, quantitative and qualitative papers are invited to address sub-themes within the context of the overall theme.
As with previous years, the conference will include practitioner, academic, student and blended presentations, as well as the popular Ideas Fair, an interactive session where academics and practitioners meet as the expert innovators in their field to experience and engage in immersive and interactive multi-media presentations.
Alert: New Career Posting Available for Viewing at http://bit.ly/2HHCRhf
Each year, we kick-off the first full day of Marketing Outlook Forum with the Executive Roundtable featuring a thought-provoking discussion among some of the travel industry’s top thought leaders. Our roundtable this year will feature leaders who have experience with destinations, attractions, lodging, gaming, culture/heritage and many other aspects of travel.
The conversation is always lively and sure to generate fresh ideas and new perspectives as the executives discuss the outlook for 2019 and beyond.
The Marketing Outlook Forum (MOF) is just around the corner…
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Take advantage of our regular rates before they expire on Friday, August 31!
Don’t miss your chance to join State Travel Offices, Destination Marketing Organizations, Travel and Tourism Departments, Attractions, Accommodations, Transportation Providers, Tour Companies, Tech/Digital Companies, Marketing Professionals, Research Professionals, Advertising/Marketing Agencies, and Higher Education from across the entire hospitality spectrum, to learn from your peers and industry experts, identify industry opportunities, and explore cooperative solutions to industry challenges
TTRA Canada Conference Preliminary Schedule Online
The preliminary program for the TTRA Canada Conference is now online. Click HERE to view.
Regular Pricing Ends August 31!
Registration for our annual chapter conference is ongoing. Don’t miss out!
Take advantage of our Regular pricing before it expires on August 31!
CenStates members share some information they learned at the June conference:
The latest Portrait of American Travelers (POAT) study by MMGY Global found that there are really two different segments in the millennial generation. This is due to that generation aging and now the older segment once considered millennials are starting to transition into a different stage in their lives. The older millennials are now 38 years old. For instance, older millennials are seeking relaxation on their vacation while the younger segment travels more for thrill-seeking. The older millennials and young millennials also vary greatly in average spend with the older segment spending $4,558 per trip and younger segments spending $3,648 per trip. They also vary greatly in their use of shared accommodations. 43% of the younger segment have stayed in shared accommodation while only 31% of the older segment has. This seems to indicate a widening gap in travel trends with the millennial generation.
Another interesting finding of the POAT is that obligation vacations are on the rise. These are trips that are the primary reason for traveling is due to a wedding, graduation or anniversary of a friend or relative.
Kirk Hulstein, South Dakota Department of Tourism
Artificial Intelligence (AI) can be defined as the ability of a program to imitate intelligent human behavior. For tourism purposes, AI could be an automated chatbot on a Facebook page or on a website providing responses to questions asked by viewers. The use of an AI system would provide a 24/7 source of knowledge for visitors, potentially affording them a more enjoyable experience since their questions can be answered relatively quickly no matter the circumstances. With the rise of AI-assisted interfaces, we could start to collect and analyze entirely new data sets. The real question is how are we going to turn these new data sets into meaningful and actionable insights?
William Graves, Visit Wichita
In a session on How Data Analytics is Shaping the Future of Our Industry, Ashley McHugh with Memphis Tourism shared some of her insights on the battle between survey results and behavioral data:
SURVEY DATA IS STILL USEFUL…
Our website visitor profile survey can still give us indicators about what our current website visitors want to find. Additionally, we can segment our survey to analyze what nightlife visitors find appealing about Memphis to guide more nuanced content creation across our organization. Relying on this kind of segmentation is more likely to give us strong results than creating generalized conclusions about how the overall preferences of our website visitors will correspond to the in-destination behavior of actual visitors.
…BUT BEHAVIORAL DATA WINS
While our website visitor profile survey can certainly guide our website content creation process, it does not accurately reflect in-destination behavior. Our website seems to attract more potential visitors who are interested in museums, while actual visitors are more likely to go to entertainment districts when they arrive. Because of this data, we are trying to reach our nightlife visitors more effectively with targeted video content and digital ads, attracting them to our website so that we have the opportunity to influence their trip planning process.
Kim Caplinger, Oklahoma Tourism & Recreation Department