DMOs, do you ever find yourself wishing that: your agencies - marketing companies, ad agencies, research firms - had access to the same forecasting information that you do? they were fully up to speed on the outlook for the coming year(s) across all sectors of the tourism industry? you were all working off the same page - referencing actionable travel insights based on solid research? Agencies, do you ever feel one step behind, wishing you: had more tactical and relevant forecasting information to better support your DMO and tourism industry clients? had the right insights at your fingertips so you can wow your clients time and time again? It's time to stop wishing and take action! DMO's, forward this email to your advertising, marketing, and research agencies of record. Agencies, do not miss out! Register today! The Marketing Outlook Forum welcomes agency partners with open arms! There is no extra paperwork, fees, hidden … [Read more...] about Open Invitation to Agency Partners from the Marketing Outlook Forum
Alert: New Career Posting Available for Viewing at http://bit.ly/2HHCRhf … [Read more...] about New Career Postings Available for Viewing
Each year, we kick-off the first full day of Marketing Outlook Forum with the Executive Roundtable featuring a thought-provoking discussion among some of the travel industry’s top thought leaders. Our roundtable this year will feature leaders who have experience with destinations, attractions, lodging, gaming, culture/heritage and many other aspects of travel. The conversation is always lively and sure to generate fresh ideas and new perspectives as the executives discuss the outlook for 2019 and beyond. READ eCOMMUNICATION … [Read more...] about Don’t Miss It… Travel & Tourism Executives Share their Thoughts on the Travel Outlook at #2018MOF
The Marketing Outlook Forum (MOF) is just around the corner... LAST CHANCE TO SAVE $100!* Take advantage of our regular rates before they expire on Friday, August 31! Don't miss your chance to join State Travel Offices, Destination Marketing Organizations, Travel and Tourism Departments, Attractions, Accommodations, Transportation Providers, Tour Companies, Tech/Digital Companies, Marketing Professionals, Research Professionals, Advertising/Marketing Agencies, and Higher Education from across the entire hospitality spectrum, to learn from your peers and industry experts, identify industry opportunities, and explore cooperative solutions to industry challenges READ eCOMMUNICATION … [Read more...] about Will we see you at the 2018 Marketing Outlook Forum in Las Vegas? Regular registration pricing ends August 31
TTRA Canada Conference Preliminary Schedule Online The preliminary program for the TTRA Canada Conference is now online. Click HERE to view. Regular Pricing Ends August 31! Registration for our annual chapter conference is ongoing. Don't miss out! Take advantage of our Regular pricing before it expires on August 31! Register for 2018 TTRA Canada Conference. VISIT WEBSITE … [Read more...] about TTRA Canada Conference Preliminary Schedule Online | Regular Pricing Ends August 31!
CenStates members share some information they learned at the June conference: The latest Portrait of American Travelers (POAT) study by MMGY Global found that there are really two different segments in the millennial generation. This is due to that generation aging and now the older segment once considered millennials are starting to transition into a different stage in their lives. The older millennials are now 38 years old. For instance, older millennials are seeking relaxation on their vacation while the younger segment travels more for thrill-seeking. The older millennials and young millennials also vary greatly in average spend with the older segment spending $4,558 per trip and younger segments spending $3,648 per trip. They also vary greatly in their use of shared accommodations. 43% of the younger segment have stayed in shared accommodation while only 31% of the older segment has. This seems to indicate a widening gap in travel trends with the millennial … [Read more...] about Takeaways from TTRA International Conference
Understanding & Leveraging the LGBTQ Tourism Market LGBTQ travel is one of the most lucrative, yet challenging, niche travel markets. But when you understand this market, the opportunities are limitless. In this session, participants will learn all of the basics of LGBTQ travel, from both a Canadian and an international perspective. The conversation will address: Who are LGBTQ travellers generally and what motivates them in their travel decisions The latest data about LGBTQ travel Destination experiences and marketing strategies Travel industry best practices What Canada’s travel community is doing to market and welcome LGBTQtravellers Speaker: Jason A. Kingsley, Program Lead, Event Management at Bow Valley College READ eCOMMUNICATION … [Read more...] about TTRA Canada Conference Closing Speaker Announcement | Regular Pricing Ends August 31!
The MOF Awards Program offers a wonderful opportunity to receive recognition from and among your peers! The awards will be presented at the Forum in Las Vegas, Nevada during the awards lunch on Wednesday, October 24th, 2018*. All submissions MUST be received by End of Day, September 7 to be considered! There will be NO EXTENSIONS on this deadline. READ eCOMMUNICATION … [Read more...] about #2018MOF Awards Submission Deadline EXTENDED to September 7!
From: Mark Brown To: All members of the TTRA State and Provincial Travel Researcher List Serve interested in the Canada travel market, I wanted to make you aware of issues impacting Statistics Canada’s 2017 and 2018 monthly estimates of air traveler volumes to/from Canada, the USA, and overseas countries. Both issues pertain to the shifting from a declaration card-based system to an airport kiosk system for travelers entering/re-entering Canada. This information and its sharing with this research community originates from communications between NTTO and Statistics Canada. ISSUE #1: apportioning airport traveler counts across the segments of Canada resident, USA resident, overseas resident for the period March to December 2017. Here is Statistics Canada’s official statement on this issue as provided on their website. Data for Statistics Canada's Frontier Counts program are produced using administrative data received from the Canada Border Services … [Read more...] about Statistics Canada 2017 and 2018 Monthly Estimates: Air Traveler Volumes (to-from Canada, USA, Overseas Countries)
The Travel and Tourism Research Association (TTRA) is excited to announce that its annual Marketing Outlook Forum (MOF) will be held this October 23 to 25 in Las Vegas, Nevada. Over 300 travel industry colleagues from the United States and beyond will be attending to network and learn about the outlook for the industry. The quality of speakers, content, activities, and facilities is directly linked to the generosity of organizations keen on helping out and supporting our industry. This is an ideal opportunity to promote your company among various stakeholders operating in the travel industry. Join the other organizations (shown below) who've responded to our call for support! Who wouldn’t want to reap the benefits of being a sponsor while contributing to stronger industry ties and a great conference—not to mention spending a couple of days in Las Vegas! READ eCOMMUNICATION … [Read more...] about Gain Exposure and Deliver Your Message to Key Decision Makers at #2018MOF