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Sharing Research with Stakeholders
Presenting digestible information to your board is important. A good pitch can be the difference between getting buy-in for a new project or losing support. So where should you begin when preparing for your next meeting? Here are a few tips to get you started.
Preparing pitches to your board – how to share your talking points in a digestible manner.
Before you begin:
- Determine what questions you want answered. This will determine the data you will collect.
- Know your audience. How much information are they already aware of and who is in the audience? If your audience is media relations, journalists and the press, you want to stick to five strong indicators and get ahead of questions. With your stakeholders you can include more research and go over data points quicker because your audience is more familiar with what you are presenting.
1.When developing the presentation – set the stage.
- Give your data a story
- Set the context of the current situation to show comparisons with your findings
- What data is relevant to your board? What are your metrics? Highlight these and then provide interesting or surprising results at the end.
- Go over the methodology but stick to bullet points and high-level information. Going too deep into methodology can sometimes only lead to more questions.
2.Dissect factors that lead to your conclusions.
- YOU know your board. How will they react to what you are showing them? Prepare to answer their questions by answering them while presenting.
- Lay out your findings in 3-5 bullet points. Put the summary of findings front and center, so they are easily discovered.
3.End with looking ahead – cover the game changers that affect your forecast.
- Example: “We are looking forward to a good travel season but factors that could change this are: gas prices, traveler sentiment, etc.”
- Go over any positive or negative exponentials that you foresee. This will help set the stage for your next meeting.
Other tips:
Infographics are popular but can be difficult to understand. Stick to basic charts. They are easy to understand by everyone.
Any research/data that you already have, make sure they continually see you using it. If you ask for more research, they will ask what you are doing with data already acquired. Always point to your data when decision making is happening.
Digital Commons Readership for September 2021
Last month, Travel and Tourism Research Association had 11682 full-text downloads to the [email protected] Amherst Digital Commons Dashboard.
The most popular papers were:
- Factors Influential to Tourism Experiences of People with Mobility Impairments (571 downloads): https://scholarworks.umass.edu
- The Benefits of Travel: : Family and Relationships Review of Literature (399 downloads): https://scholarworks.umass.edu
- Assessing Tourism Planning: Goals and Objectives for Egyptian Tourism (310 downloads): https://scholarworks.umass.edu/
To learn more about usage reports available from Digital Commons, see: https://www.bepress.com/reference_guide_dc/overview-digital-commons-reports/
Digital Commons is a best-in-class hosted solution to openly publish, manage and showcase the full spectrum of your institution’s research and scholarship. Built for discovery, our cloud-hosted institutional repository software features a professional-grade publishing platform for journals, conference proceedings, open educational resources, books, campus newsletters, and magazines.
Nearly 600 institutions – and growing – use Digital Commons to preserve and promote their intellectual output and expertise.
David Williams inducted into the Utah Tourism Hall of Fame
TTRA member David Williams is a 2021 inductee into the Utah Tourism Hall of Fame.
David has been an active member of the Travel and Tourism Research Association for well over a decade and has regularly attended our Annual International Research Conference. His aptitude is well noted as our sessions and discussions at our Annual Conference are filled with the leading tourism academics, tourism researchers, and global marketers from the premier domestic and international destinations.
As a servant leader, David is president of our Greater Western Chapter and has represented his chapter as its liaison to our International Board.
His contributions to Utah’s tourism industry cannot be denied. He has been at the forefront of implementing a new funding plan for Utah tourism and has been actively involved in advocating for the formula to industry partners.
The Utah Tourism Hall of Fame is presented by the Utah Office of Tourism and the Utah Tourism Industry Association. Recipients are nominated by their peers and selected annually for contributions made to Utah’s tourism industry at the state, regional, or local levels. The Hall of Fame was first introduced in 1985 and has recognized 118 individuals who have elevated life in Utah through their leadership in tourism marketing, stewardship, and destination management.
Congratulations David!
Founded in 1970, the Travel and Tourism Research Association (TTRA) is a non-profit association whose purpose is to enhance the quality, value, effectiveness, and use of research in travel marketing, planning, and development. Our Association strives to be a leader for the global community of practitioners and educators engaged in research, information management, and marketing in the travel, tourism, and hospitality industries. TTRA creates business opportunities for our members and provides a unique multi-sector industry network. Members in TTRA represent a variety of segments from the greater international travel and tourism community, including educators, practitioners, research providers/consultants and users of research. For additional information please visit www.ttra.com or telephone 248-708-8872
Digital Commons Readership for July 2021
Last month, the Travel and Tourism Research Association (TTRA) had 9661 full-text downloads and 109 new submissions to the [email protected] Amherst Digital Commons Dashboard.
The most popular papers were:
- The Benefits of Travel: : Family and Relationships Review of Literature (296 downloads)
https://scholarworks.umass.edu/ttra/2013/AcademicPapers_Oral/16
- Factors Influential to Tourism Experiences of People with Mobility Impairments (230 downloads)
https://scholarworks.umass.edu/ttra/2012/Visual/25
- Assessing Tourism Planning: Goals and Objectives for Egyptian Tourism (139 downloads)
https://scholarworks.umass.edu/ttra/2011/Oral/44
To learn more about usage reports available from Digital Commons, see: https://www.bepress.com/reference_guide_dc/overview-digital-commons-reports/
Digital Commons is a best-in-class hosted solution to openly publish, manage and showcase the full spectrum of your institution’s research and scholarship. Built for discovery, our cloud-hosted institutional repository software features a professional-grade publishing platform for journals, conference proceedings, open educational resources, books, campus newsletters, and magazines.
Nearly 600 institutions – and growing – use Digital Commons to preserve and promote their intellectual output and expertise.
Fireside Chat with STR CEO Amanda Hite
Amanda Hite, STR CEO joined TTRA President Nate Gieryn on July 19, 2021, for a discussion on how the hospitality industry weathered the past 18 months, a look toward the future for hospitality, and the opportunities provided to the industry with the recent acquisition of STR by commercial real estate company, CoStar Group.
Welcome New TTRA Members!
Membership in TTRA says to the global community that you strive to meet the same exceptional standards regardless if you work in academia, for a destination, or as a provider of tourism research and marketing solutions.
TTRA is proud to welcome the following new members:
- Jessica Frahm, Arkansas Dept of Parks, Heritage & Tourism
- Angie Brady, Fayetteville Area CVB
- David Nash, Fayetteville Area CVB
- Faith Rex, SMS Research & Marketing Services, Inc
- Casey Moran, University of Illinois at Urbana-Champaign
- Sean Keliiholokai, West Hollywood Travel + Tourism Board
- Tom Kiely, West Hollywood Travel + Tourism Board
- Jeff Morris, West Hollywood Travel + Tourism Board
- Kelsey Blevins, Zartico
- Esra Calvert, Zartico
- Mary Flynn, Zartico
Few industries are as dynamic or exciting as travel and tourism. Every day, it’s being reimagined and remade by tectonic shifts in culture, economics, and technology.
As the travel and tourism ecosystem transforms, professionals across the industry and around the world want quality research on which to make informed decisions. The Travel and Tourism Research Association (TTRA) is where they find it. For more than 45 years, TTRA has been the industry’s go-to for evidence-based, global data and analysis.
The association unites the travel and tourism research community: university academics, professional practitioners, and users of research – so they can network, collaborate, and ideate in person and across borders.