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The 2018 TTRA Annual International Conference Academic Proceedings and Practitioner Presentations are available to our members as a “members only” benefit and conference attendees as a “conference” benefit. They serve as an invaluable research resource, covering the most up-to-date research methodological and strategic information as presented at the conference. TTRA Members and #TTRA2018 Conference attendees received the link for the Proceedings and Presentations on August 16th, 2018.  If you did not receive the link and feel you should have, please email info@ttra.com for assistance. If you did not attend the most recent conference and are not a member of the association, consider joining TTRA to gain access to the current year’s proceedings and presentations. … [Read more...] about #TTRA2018 – Proceedings & Presentations Now Online

Destination Branding Beyond Destinations “Apple, Florida, Whole Foods, Las Vegas, Nike, Virginia....in a marketplace where consumers are exposed to an estimated 10,000 brand messages daily, how do destinations compare and compete with the megabrands for consumers' limited attention? Destinations are about to find out. Selected as TTRA's 2018 Marketing Outlook Forum Research Partner of the Year, the OmniTrak Group will conduct the first-ever destination BrandHeartTM analysis which draws on a proprietary brand measurement methodology to identify and explain what drives brand loyalty amidst a cross-section of destination and non-destination brands. While countless studies have been done comparing one destination brand to another, this is about to change.” READ eCOMMUNICATION   #2018MOF e-communications sponsored by: … [Read more...] about OmniTrak to Release Destination BrandHeart Research at #2018MOF

Since April 2017, Mark Okrant (past president of TTRA) has been writing a column titled NH Travel Guru for an online news outlet (InDepthNH.org). Each week, Mark informs his readership about subjects as diverse as the value of tourism to the nation’s social and economic fabric, to the recent micromobility revolution. As is the case with his tourism mystery series, Mark credits his association with TTRA, and decades-long university teaching and state tourism research positions in preparing him for these “post-retirement” activities. His most recent article: http://indepthnh.org/2018/08/11/ask-not-for-whom-the-road-tolls-in-nh/ … [Read more...] about Mark Okrant continues to give back, writing NH Travel Guru column

The Travel and Tourism Research Association (TTRA) is pleased to announce the DMO Travel and Tourism Research 100 Course will be offered again - this time in Las Vegas, Nevada on Monday, October 22, 2018, at the Planet Hollywood.  This course is for both experienced destination researchers and those early in their destination research careers, as well as general managers with research responsibilities. The DMO 100 course will explore the fundamentals of research design, conducting or contracting research to support all the planning, marketing, advocacy, and management decisions for a typical Destination Management or Marketing Organization (DMO). READ eCOMMUNICATION MORE INFORMATION … [Read more...] about REGISTRATION NOW OPEN! DMO Travel and Tourism Research 100 Course

Expectations and Risks for the Global Economy and Travel Adam Sacks will review the latest Oxford Economics forecasts for the US and global economies and identify important financial market and policy risks. In addition, Adam will share perspectives on travel activity in the coming year and how destinations can position themselves for success. READ eCOMMUNICATION … [Read more...] about Don’t Miss It… Adams Sacks to Reveal Economic Outlook at 2018 MOF

The Travel and Tourism Research Association (TTRA) invites you to attend the Marketing Outlook Forum - October 23 to 25, 2018 - in the heart of the Las Vegas strip at the Planet Hollywood Hotel and Casino. Registration is open. Register today and SAVE. Early Bird Pricing available until July 31, 2018. VISIT WEBSITE … [Read more...] about Last Chance, Early Bird Pricing Ends Tomorrow! Marketing Outlook Forum in Las Vegas, NV in October 2018