If you are a local convention and visitors bureau, do you ever worry about having a modest advertising budget in comparison to competing CVBs? According to a study from Kantar Media of over 2,300 CVBs:
- Approximately 51% of CVBs exhibit measured media spend of less than $10,000 per year.
- 51% is likely to be a low figure since Kantar lists only CVBs with measured media spend. There are many more CVBs that are not included in this report.
- Only 3% had annual measured media spend of $1 million or more.