Join destination marketing colleagues in Washington DC for the 2019 Marketing Outlook Forum to hear Rick Hoeninghausen (Xanterra Parks & Resorts-Yellowstone), Donna Carpenter (Cabarrus County CVB), and Emily Cassell (Arlington Convention and Visitors Service) discuss Overcoming Destination Obstacles to Meet Our Marketing Goals.
Overcoming Destination Obstacles to Meet Our Marketing Goals
Sometimes destinations do everything right in marketing and the visitors arrive as expected. And yet, they don’t hit their numbers. In fact, it’s entirely possible that destinations can be questioning the effectiveness of their marketing efforts when operational issues are holding them back.
This panel of smart marketing minds will share some of their secrets of overcoming external roadblocks to allow maximum ROI from their marketing efforts.
Rick Hoeninghausen (Xanterra Parks & Resorts-Yellowstone) will talk about labor/staffing shortages that kept them from meeting 2017 revenue goals and how they overcame those shortages to achieve full staffing and meet their goals in 2018. Rick’s bio
Donna Carpenter (Cabarrus County Convention and Visitors Bureau in North Carolina) will discuss how she helped her Board get focused on a strategic plan that aimed to improve the visitor experience by alleviating some big infrastructure issues that damaged the destination’s image. Donna’s bio
Emily Cassell (Arlington Convention & Visitors Service in Virginia) will talk about the need for new visitor experiences to drive longer stays and meaningful interaction when there is no open land to develop. Emily’s bio