Join destination marketing colleagues in Washington DC for the 2019 Marketing Outlook Forum to hear Chris Davidson (MMGY Global), Jessie States (Meeting Professionals International), and Darren Dunn (Entrada Insights) discuss the outlook for 2019 and beyond during the always popular Executive Roundtable.
Each year, we kick-off the first day of Marketing Outlook Forum with the Executive Roundtable featuring a thought-provoking discussion among some of the travel industry’s top thought leaders. After ten years of solid growth, many are asking whether 2020 will bring more growth or possible decline.
This year, our roundtable will feature leaders who have a wide range of experience in the travel industry and they will look into the crystal ball and share their insights for the coming year…
The conversation is always lively and sure to generate fresh ideas and new perspectives as the executives discuss the outlook for 2020 and beyond.
Our panelists include:
Chris Davidson, EVP of MMGY Global, who oversees the travel insights and strategy division. He also directs the organization’s substantial investment in travel intelligence and how it fuels marketing strategies that drive results. Expect to hear a discussion related to MMGY’s prediction of a travel recession and its’ impact on travel marketing in 2020. Chris’s bio
Jessie States is the Director of MPI Academy at Meeting Professionals International where she leads and advances MPI’s professional development strategy, developing and managing MPI’s portfolio of educational products. Jessie will share insights on meeting travel and the strategies necessary to influence this group segment in 2020. Jesse’s bio
Darren Dunn has recently launched a new Destination Analytics company, Entrada Insights. Darren will enlighten us on his mission to eliminate big data chaos by organizing and humanizing data to provide data efficiencies and insights for DMO’s. Darren’s wide-ranging experience in digital marketing provides him with the background to share some critical insights into where you need to focus your marketing investments in 2020. Darren’s bio