March 27, 2025 - March 27, 2025
Webinar Date: Thursday, March 27, 2025
Time: 1:00 PM ET
Location: Online (Free Registration Required)
Out: Vague Metrics, In: Tangible Results to Prove DMO Value
The pressure to prove effectiveness as a destination marketing organization has never been greater. Every dollar counts—which means teams must confront the harsh reality: track and prove the value of your efforts or face high-risk consequences.
Join Tourism Economics as they unpack the need for DMOs to shift their focus from vague measurements to concrete outcomes—plus, learn lessons on reclaiming control of media spend, getting savvy with strategy, and maximizing ROI to ensure your efforts translate to tangible results.
Secure your spot today!
Webinar Date: Thursday, March 27, 2025
Time: 1:00 PM ET
Location: Online (Free Registration Required)
Presenter:
Laura Speicher, Senior Solutions Engineer, Tourism Economics
With over a decade of experience in digital media and attribution, Laura has established a reputation as a leader in the field. A strong advocate for data-driven decision-making, Laura is particularly adept at leveraging location data to enhance marketing solutions, ensuring that campaigns are not only creative but also measurable and effective.
Passionate about driving results through technology and innovation, Laura continues to push the boundaries of attribution, helping clients navigate the ever-evolving landscape of digital media and advertising.