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Webinar Presented by Epsilon

December 6 @ 2:00 pm - 3:00 pm EST

TTRA Epsilon

Navigating Today’s Data and Identifying Landscape for Smarter Digital Advertising.


Marketers hear a lot about cookie deprecation and how it impacts digital advertising. Cookie deprecation will significantly impact DMOs, and travel brand revenue as the ability to recognize people online is transformed. It’s important to know- not all cookies are the same. 

There may still be uncertainty about what’s on the horizon for the digital landscape, but one thing is certain: understanding cookies and traveler identity is integral to a thriving open web.


During this educational webinar, we will discuss the following: 

  • The current state of our digital ecosystem
  • Different types of cookies and deprecation roadmap
  • Define the variations of traveler identity and why it is important
  • How to grow your brand and increase market share in a stabilizing visitor market

DATE: Tuesday, December 6, 2022

TIME: 2:00 PM3:00 PM EDT (1:00 PM CT)



Andria Godfrey, Senior Director of Travel & Tourism Solutions, Epsilon

With a passion for advancing the travel and tourism industry, Andria has over a decade of travel research, development, and advertising experience. She has expertise in leveraging data to enhance marketing efficiency and promote industry advocacy. Besides leading data acquisition, solutions, and expanding global travel enterprise initiatives in her previous roles, she also served in research roles for the state of Texas and Georgia Department of Economic Development.


Want to learn more about how your organization can utilize data and identity to drive business outcomes? Schedule a 1:1 consultation with Andria to dive deeper into our webinar topic here.



December 6
2:00 pm - 3:00 pm EST
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