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TTRA Educational Webinar Series Presents: How Hearts & Visits Turn Into Dollars
September 10 @ 2:00 pm - 3:00 pm EDT
How Hearts & Visits Turn Into Dollars: The Impact of Official Destination Websites and Social Media Audiences
This webinar will explore:
- Findings from a cooperative study of the users/audiences of nine (9) US state tourism websites
- Findings from a cooperative study of the social media followers/audiences of nineteen (19) DMOs
- Estimates of the conversion potential and economic impact the audiences of these marketing assets have
- Exploration of the profiles of travelers who use DMO websites and follow official destination accounts in social media
Date: September 10th, 2019
Time: 2:00 PM EST / 11:00 AM PST
Length: 60 minutes
TTRA Members: FREE
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Presenter: David Reichbach, Director of Analytics & Data Security at Destination Analysts.
David Reichbach is highly regarded information privacy attorney, who oversees the analysis, retention and security of data collected in Destination Analysts’ diverse research programs. With his BS in Engineering, Mathematics and Statistics from the University of California, Berkeley and a passion for technology, David brings his specialization and skills to Destination Analysts’ quantitative studies with extensive experience in data segmentation and analysis. With his JD from the University of San Francisco, David is also highly valued by Destination Analysts’ clients for his leadership in qualitative research, including focus group moderation and user experience research. David is a frequent speaker on technology’s role in tourism insights at travel industry events.