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WEBINAR: TTRA Presents “Asking the Right Questions: Maximizing the Utility of Big Data”

April 17 @ 3:00 pm - 4:00 pm EDT

Destination Analysts in partnership with, Visit Santa Barbara, will walk through this groundbreaking foray into garnering valuable insights from big data. Discover the value of answering visitor questions by applying this unique research approach. Starting with a critical look under the hood of geo-location data, Visit Santa Barbara and Destination Analysts have applied tourism expertise, knowledge and perspective in analyzing geo-location data to identify how it can best serve destination marketers. Our presenters will share what are the right questions to ask, the success achieved and the mistakes to avoid when analyzing geo-location data.

David Reichbach with guest James Minton of Visit Santa Barbara (Vice President of Strategic Planning and Marketing)

David Reichbach is a highly regarded information privacy attorney who received his JD from the University of San Francisco. David oversees the analysis, retention and security of data collected in Destination Analysts’ diverse research programs. With his BS in Engineering, Mathematics and Statistics from the University of California, Berkeley and a passion for technology, David brings his specialization and skills to Destination Analysts’ quantitative work, particularly in data segmentation and cluster analysis. He is also highly valued by Destination Analysts’ clients for his ability to communicate data in a relatable way. David is a frequent speaker on tourism insights at travel industry events.


April 17
3:00 pm - 4:00 pm
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Destination Analysts