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TTRA Partner Webinar: Arrivalist
May 17 @ 2:00 pm - 3:00 pm EDT
TTRA Partner Webinar with Arrivalist – Huge Target – Small Budget
Wednesday, May 17 | 2:00 PM ET
Join us Wednesday, May 17, 2:00 PM ET, for this FREE webinar with TTRA Partner Arrivalist.
Huge Target – Small Budget: How Richmond Is Using Geo-Location Lodging Data To Expand Its Origin Market Strategy While Staying On Budget.
Follow Richmond on its journey in beginning to use geo-location lodging data to break out of broad-based state- or DMA-based marketing. Find out how they are getting far more granular both in understanding hidden opportunities across their top five origin markets – and granular in targeting only the zip codes that send visitors who will stay in Richmond hotels for two days or more – not just those passing through on the highway who stay for one night. A deep dive in the data of Richmond’s entire overnight economy will make it plain how any DMO can find the same hidden origin market value and use the same strategy to extend the value of its marketing spend.
This session will be facilitated by Jason Fulvi, Chief Sales Officer at Arrivalist
DATE: Wednesday, May 17, 2:00 PM ET
REGISTRATION: Registration is FREE for everyone. TTRA Members receive access to the recording.