TTRA 2020 European Chapter Conference
SMART DESTINATIONS – SMARTER TOURISTS
We are happy to welcome and e-welcome you at the University of Innsbruck in 2020!
Registration is now open.
Doctoral Colloquium – Monday, 28 September 2020
Opening Ceremony – Monday, 28 September 2020
Conference Dinner – Wednesday, 30 September 2020
Early bird registration – Wednesday, 8 July 2020
The conference app is now available:
News 29.09.2020: Updates
For news and pictures please follow our updates on the TTRA Europe 2020 App, Facebook, Twitter, Instagram and LinkedIn! Thanks.
Twitter: #ttraeurope2020 or https://twitter.com/tourismresearc1?lang=de
News 28.09.2020: Updates
#ttraeurope2020 PhD Day is on! In a hybrid format, we have on-site and online participants. We started the day with a short intro vom Mike Peters and a video message from Scott McCabe. Also on board are Birgit Pikkemaat from University of Innsbruck and Andreas Kallmünzer from La Rochelle Business School. If you want to join, use the provided session links (sent to you by mail).
And: Highest safety and hygiene regulations! Stay safe, looking fwd to the conference and keynotes!
News 23.09.2020: Updates
We sent out the links and the updated manual online/offline participants. Please check your email. Thanks.
News 17.09.2020: Updates
We finished the Green Event Tirol basic certification process. More information can be found under the “Go Green” tab. Looking forward to meet and e-meet you!
News 10.09.2020: Updates
The preliminary conference program is ready, the keynotes have been confirmed and the technology for web conferencing is running. On-site participants should note the security measures related to COVID 19 (sent out by email on 09.09.2020). The final allocation to the sessions will be sent out latest on 24.09. – changes may still occur. Please do not forget to send the presentations in advance until 23.09., 18:00 (Austrian time). Important: Also print out the signed COVID 19 instructions and bring it with you.
Looking forward to meet and e-meet you!
News 07.07.2020: Schedule and news
We are happy to announce that there will be more than 60 presentations and 8 keynotes (a mixture of virtual and phyiscal format) at the hybrid TTRA Europe 2021 conference!
We will stream all our keynotes online, as well as stream at least one of our conference tracks and provide the others on demand. For the physical participation in Innsbruck we will follow all official requirements and guidelines with great care to ensure a safe conference.
If you are interested to participate in the virtual format, please register (here).
News 07.07.2020: Early bird fees
Thank you for your contributions and/or your interest in TTRA Europe 2020! We appreciate your support and your interest during this special time.
In case you have not yet registered for the conference, we wanted to let you know that the early bird fees are valid until July 8th. (Register and complete payment here)
News 22.06.2020: Online add-on to conference
Many of you have contacted us and due to travel restrictions, some will not be able/allowed to travel from their home universities. Especially during this time, we want to allow everyone to present and discuss their research with the scientific community. Thus, we will provide the opportunity for online participation/presentations. Given our resources, we will stream all our keynotes online and for the conference tracks, we will stream at least one of them live and provide the others on demand.
Changing our teaching activities was “easy,” but the mix of physical and online elements at the conference is of course challenging but our small team gives the best. We have also updated our registration fees for online participants and extended the early bird period until 8th July 2020. We also welcome contributions related to COVID-19 and recovery – see call for papers, thanks!
News 10.03.2020: Postponement to September 2020
Due to the current developments of COVID-19 in Austria, we have decided to postpone the TTRA Europe 2020 until September 28-30. The Austrian Government has restricted public life and the University of Innsbruck has shut down all teaching activities and events at the Campus and has sent employees to home office. Furthermore, many colleagues suffer from their universities’ travel bans and cannot join us in April.
We are really sorry about this situation and the inconvenience this may cause! To help us plan ahead, please get in contact (firstname.lastname@example.org) with us until June 30, 2020 and decide if you:
1) attend the conference in September 28-30, 2020 (registration and submission stays valid)
2) withdraw and get the conference fee refunded
For those, who have become interested in this event, we welcome new contributions and registrations until June 30, 2020.
We are really sorry about these disappointing news, since we received so many interesting and promising contributions. At the same time, the health and security of our participants and community is our most important priority!
We still hope to see you all in Innsbruck in September 2020! Until then, stay healthy and tuned for further information (www.ttraeuropeconferences.com). Please do not hesitate to contact us!
We are looking forward to your participation on site. Due to the COVID-19 situation, we would like to draw your attention to the current regulations and requirements: https://www.uibk.ac.at/arbeitssicherheit/covid-19/index.html.en
We follow the recommendations and guidelines of the University of Innsbruck and the Ministry of Health for events.
Before the conference
Please read the manual sent by email on 09.09.2020. Please print, sign and bring it you you when entering the conference site.
At the conference
Please follow the hygiene recommendations for event visitors (here).
For more information on COVID 19 and traveling in Austria visit the website of the Federal Ministry Republic of Austria for Social Affairs, Health, Care and Consumer Protection (here).
This is the preliminary program. Updates are ongoing – please stay tuned!
Alternative [link] to the program.
Industry Keynote Speaker: Jonathan Gómez Punzón
Topic: Smart technologies and Covid-19 in tourism destinations
He is the current International Liaison Officer at UNWTO Academy World Tourism Organization where he liaises within worldwide travel & tourism universities, governments and top companies to enhance and expand the deserved importance of the travel, tourism and hospitality academic education and academic research as well as professional training in travel & tourism. During his current years of service at UNWTO, he was also the coordinator of the UNWTO Sustainable Tourism Platform, launching this worldwide platform in 2017, during the UN International Year for Sustainable Tourism. Previously, he also performed in the Affiliate Members Program where he coordinated different UNWTO public-private tourism development networks
as the City Tourism Network, Wine and Gastronomy Tourism Network, Shopping Tourism Network or Knowledge Network. In a previous stage, he was the director of several tourism boards and convention bureaus in Spain, managing world-known destinations as Granada, Ibiza, or Castilla-
La Mancha. He also acts as sustainable tourism development advisor for governments in Latin-America and Asia, as well as advisor for the Boston Consulting Group in building sustainable development projects for Vietnam, Guatemala, México, Qatar, China, USA, and many more. He is accredited as Ph.D. in Tourism Management, currently affiliated to Rey Juan Carlos University and Les Roches Global Hospitality School in the area of tourism management, lecturing in some more international universities year by year. He is also certified by the London School of Economics in International Relations, holding different MA degrees in hospitality management, tourism consulting, meetings industry management, and marketing and communication.
Academic Keynote Speaker: Marina Finn – CEO of the Abbey Group
Topic: Surviving Covid-19 as an Ireland / UK Destination Management Company. What does the future hold for this sector?
This has been one of the most of the most turbulent times for tourism and travel in Ireland / UK and all over the world. Marina Finn, CEO of the Abbey Group, will give her perspective on the impact of the pandemic from the viewpoint of a Destination Management Company.
Academic Keynote Speaker: Dr. Arno Scharl – Head of the New Media Technology Department at MODUL University Vienna
Topic: Web Intelligence for Smart Tourism Applications
Arno Scharl is a Professor of Information Systems at MODUL University Vienna’s Department of New Media Technology, and the Managing Partner of webLyzard technology. He regularly serves as Coordinator or Work Package Leader in large-scale R&D projects on the national (FFG) and European level (EU Horizon 2020, FP7). His current research interests focus on Web intelligence and big data analytics, opinion mining, information visualization and the integration of semantic and geospatial Web technology. Previously, he held professorships at the University of Western Australia and Graz University of Technology, and was a Visiting Fellow at the University of California at Berkeley.
Academic Keynote Speaker: Dr. Barbara Neuhofer – Head of Experience Design at Salzburg University of Applied Science
Topic: What do Astronauts and Tourists have in common? New Perspectives for Tourism Experience Design
Barbara Neuhofer is a Professor and Head of Experience Design at the Salzburg University of Applied Sciences, Austria.
As an educator, speaker, advisor and experience designer, Barbara researches, writes, and speaks about experience design as a philosophy, mindset and toolset to guide human experiences and business transformations across the physical and digital realms.
Barbara has published over 30 scientific articles, book chapters and conference papers, and has shared her work at over 60 conferences and industry events around the globe, from Austria to Australia. Most recently, Barbara was invited to give a talk-performance at TEDxBucharest 2019 on “The Global State of Awe”, where she co-created an immersive sensory experience at the intersection of science and arts, aimed at giving insight into the awe-inducing event and mindset transformation that astronauts have when looking at Earth from space.
Barbara’s work has been recognised with more than ten international scientific research, teaching and paper awards. In 2013, Barbara received the ITT PhD Student of the Year 2013 Award at the House of Commons, the British Parliament.
Barbara has served on the Board of Directors of IFITT, the International Federation for IT and Travel & Tourism as Treasurer and Director of IFITT Next Generation from 2013-2017. As the youngest ever-elected board member, Barbara co-founded the IFITT NextGeneration and the IFITT Doctoral Summer School for young emerging scholars in the global eTourism community.
Academic Keynote Speaker: Professor Dimitrios Buhalis – Director of the eTourism Lab and Deputy Director of the International Centre for Tourism & Hospitality Research (ICTHR)-Bournemouth at Bournemouth University
Topic: From Smart to Ambient Intelligence Tourism
Professor Dimitrios Buhalis is a Strategic Management and Marketing expert with specialisation in Information Communication Technology applications in the Tourism, Travel, Hospitality and Leisure industries. He is Director of the eTourism Lab and Deputy Director of the International Centre for Tourism & Hospitality Research (ICTHR)-Bournemouth at Bournemouth University in England.
He is also Editor in Chief of the most established Journal in Tourism: Tourism Review, now and SSCI Journal in its 74th volume. Professor Buhalis’ research is referenced widely, being the 3rd most cited for tourism and 1st most cited for hospitality 18th on strategy and 30th in Marketing on Google Scholar with more than 38000 citations and h-index 82. Dimitrios current research focus includes: Real Time and Nowness, Smart Tourism and Smart Hospitality, Social Media Context and Mobile Marketing (SoCoMo), Augmented Reality, Technology enhanced Experience Management and Personalisation, Reputation and Social Media Strategies, Accessibility and Special Diet (Alergens) Tourism. Dimitrios is a Founding Member and past President (2010-2014) of the IFITT (International Federation for Information Technologies in Travel and Tourism). He served as the First Vice President of the International Academy for the Study of Tourism (2017-2019). He also served as an Executive Board Member of the United Nations World Tourism Organisation (UNWTO) Affiliate Members for the periods 2013-2015 and 2017-2019.
Academic Keynote Speaker: Dr. Aris Ikkos – Research Director, Institute of Greek Tourism Confederation, SETE
Topic: Greek Tourism: How smart data guides Greek Tourism Strategy?
Dr. Ikkos coordinates and monitors INSETE’s Research and Scientific Projects since 2014. INSETE is the Research Institute of the Greek Tourism Confederation.
INSETE’s current research programme supports the following three objectives: a) Documenting Greek tourism with a view to preparing policy plans for its development in a sustainable way and improving accuracy of forecasting of tourism KPIs, b) Improving the Quality of Greek tourism and c) Addressing Manpower and Training issues in tourism.
He has also been consulting the Greek Tourism Industry since the late ’80s and he has been involved in numerous projects ranging from destination development and regional tourism planning to market research and investment appraisal for all forms of private and public tourism infrastructure (e.g. resorts, hotels, marinas, casinos, spas, managed attractions and conference centers). He has also carried out projects in Cyprus, the M. East, N. Europe and the Caribbean.
Dr. Ikkos holds a Ph.D. (Econ) from the University of London. He is also a Certified Trainer from the UK Institute of Training and Development. He is the only Greek member of the by-invitation-only International Society of Hospitality Consultants and he has also been a member of The Academy of Experts, a body providing accreditation of Expert Witnesses.
Academic Keynote Speaker: Prof. Harald Pechlaner, Head of the Center for Entrepreneurship at the Catholic University of Eichstätt-Ingolstadt and Head of the Center for Advanced Studies at the EURAC
Topic: Smart destination: Is there another side of the coin?
Harald Pechlaner is Professor of Tourism and Head of the Center for Entrepreneurship at the Catholic University of Eichstätt-Ingolstadt, Germany and Head of the Center for Advanced Studies at the European Academy of Bozen/Bolzano (EURAC research), Italy. Since 2014 Harald Pechlaner is Adjunct Research Professor at the School of Marketing/Curtin Business School in Perth/Western Australia. His research is focused on destination governance, leadership and design, entrepreneurship and global challenges for regions and destinations. He is (co-) author and (co‐) editor of more than 60 books and about 150 research articles.
Prof. Harald Pechlaner is President of the AIEST (Association Internationale d’Experts Scientifiques du Tourisme) with domicile at the University of St. Gallen/Switzerland. Founded in 1951, AIEST is the worldwide oldest association of scientific experts in tourism. Pechlaner was President (2002-2012) of the German Society of Tourism Research (Deutsche Gesellschaft für Tourismuswissenschaft). Since 2016 Harald Pechlaner is a full member of the European Academy of Sciences and Arts. In 2017 the German Federal Ministry of Economy in Berlin has launched a National Competence Center for Tourism, where Prof. Pechlaner holds a role of a Scientific Director.
Industry Keynote Speaker: Sarah Duignan
Topic: European Hotel Performance update
Sarah is STR’s director of client relationships and is based in London. She joined the HotelBenchmark team at Deloitte in 2005 as a Business Development Executive, later becoming an Account Manager responsible for a number of key international clients. Sarah regularly attends and presents at hotel operator and industry events, spreading greater awareness of STR’s benchmarking services. She has seven years of experience in hotel operations in Ireland and holds an honours degree in translation (German & Spanish) from Dublin City University.
Industry Keynote Speaker: Stefan Ortner – Managing Director LO.LA
Topic: Alpine Safety as a key factor for quality management in ski resorts
Stefan Ortner is Managing Director and one of the five founders of Lo.La Peak Solutions GmbH. He has a degree in business administration and is also a risk management expert, certified risk manager, expert and chairman of the avalanche commission of his home town.
LO.LA captures and reduces risks in alpine regions. Efficient safety and risk management systems are crucial for operators of exposed, alpine infrastructure. The consequent observation of risk-exposed areas and the well-structured handling of hazards are base-requirement and quality features in alpine regions. In addition to the technological aspects, the knowledge and experiences of local experts are indispensable components of a successful risk management. LO.LA blends local knowledge with target-group-oriented, digital tools and allows for an efficient safety and risk management.
Industry Keynote Speaker: Reinhard Lanner, CDO Österreich Werbung and Founder of workersonthefield.com
Topic: Digitalisierung im Tourismus – Einblicke in ein Leben zwischen Freude & Frustration
Reinhard Lanner is Chief Digital Officer at the Austrian National Tourist Office. He also serves as lecturer at Salzburg University, where he teaches Experience Design & Storytelling in the digital era. Prior to joining Austria’s national DMO, he has served as a CEO in several Austrian DMOs.
Industry Keynote Speaker: Olivier Henry-Biabaud, Founder of TCI research
Topic: Smart Destinations use smart data! How new metrics can power destination branding
Olivier Henry-Biabaud founded TCI Research in 2010 as a way of combining his passion for travel with his 20+ years’ experience in market research. As a specialist in the visitor experience and destination reputation assessment, he has worked for over 90+ international and local destinations and travel brands. A regular speaker at travel international forums and Board Member of TTRA Europe, he was awarded Best Travel Market Research CEO 2017 by the EU Business News Agency and received the UNWTO Award for innovation in 2011 for the DMO Research Solution TRAVELSAT.
Submission and registration is now open!
Submission: Please note that the submission deadline for contributions is 30.06.2020
Conference registration fees:
Option “attending in Innsbruck” includes all receptions, lunches, dinners and a field trip.
Option “attending online” includes online participation (livestream of keynotes, mixture of livestream/on demand for conference tracks)
|Attending in Innsbruck||Attending online|
|Before July 8th||After July 8th||Before July 8th||After July 8th|
|PhD*||€ 200||€ 200||€ 100||€ 100|
|TTRA Member||€ 240||€ 340||€ 120||€ 150|
|Non-member||€ 340||€ 440||€ 150||€ 180|
*includes free TTRA membership for one year)
Terms of Registration and Payment:
Papers must be written in English, follow the instructions and use the templates available here or at the submission portal: https://www.conftool.com/ttraeurope2020.
You can submit the following types of contributions:
1) abstract (500 words, excluding references)
2) extended abstract (1500 words, excluding references)
3) full paper (6000 words, excluding references)
For abstracts/extended abstracts please use the following template!
PhD Research Day
Please prepare a research proposal for our review and feedback. A research proposal should have a maximum length of five (5) A4 sized-pages (excluding references). In your submission, please indicate the stage of your study (e.g., thinking about it, just beginning the process, completed proposal, accepted proposal.). It should typically include the following headings:
1) Problem statement
2) Literature review
3) Conceptual framework
4) Proposed methodology
6) Expected results
After the review process students will be notified about the result and provided with recommendations for improvement.
For PhD proposals please use the following template!
Applied (industry and sector) papers
Please prepare a report of min. 500 words and max. 5 pages, excluding references.
Smart tourism has become a new buzzword for academics and practitioners. Earlier contributions focused on the nexus between smart technology and customers through applications that improve interaction and enrich tourist experiences. We adopt a much broader perspective of “smart tourism”. Smart tourism refers to socially sustainable approaches, new but lasting business ideas or environmentally friendly actions towards green tourism, including integrated solutions for transport and local agriculture. Tourism is subject to numerous challenges such as unbalanced tourism, shortage of skilled employees and increasing commodification and resortization. Thus, the guiding question of this conference is “smart tourism – smarter tourists”?
This TTRA Europe is an opportunity to explore the determinants and outcomes of smart tourism both within firms and destinations, across countries and cultures. We invite researchers and practitioners to share their research and expertise to shed more light upon the different perceptions and current and future challenges. The conference will provide a platform for researchers and experts in the tourism industry and encourages young scholars to discuss their work with them. We especially encourage industry partners to present their innovative (smart) projects in the designated practitioner sessions.
Submissions of abstracts and papers are invited relating, but not exclusively, to the following themes:
- Digitalization and new technologies in tourism
- Challenges and opportunities in Alpine tourism
- COVID-19 and recovery
- Governance on the local, regional and national level
- Community engagement in tourism development
- Creative destination marketing strategies
- Case studies of smart and sustainable tourism products
- Entrepreneurship and creativity in tourism
- Family firms and family dynamics
- Small and micro-entrepreneurship in tourism
- Small and large scale sporting events and winter sports
- CSR of businesses and destinations
- Innovation (processes) in tourism businesses and organizations
- HRM management and employee attraction/retention
- Carrying capacity and overtourism
- Mobility and transport for tourism
- Linkages between agriculture and tourism
- The creative industries and tourism services
- The role of architecture and design in tourism
- Social innovation in tourism
Submission deadline – Wednesday, 30 June 2020
Notification of acceptance – Thursday, 15 July 2020
Revised final version – Tuesday, 20 August 2020
Papers must be written in English, follow the instructions and use the templates available: [Registration and Submission]
The TTRA European Chapter will select the best conference paper and the best PhD paper, the author(s) of which will be announced during the Conference Farewell Ceremony on Wednesday, 30 September 2020.
Following the inspiring doctoral sessions in Angers 2017 and Ljubljana 2018 we dedicate a whole day to dissertation research. Working towards a PhD is one of the most intensive and rewarding learning experiences, but it can also be challenging and frustrating. In a warm and collegial atmosphere, PhD students will have the opportunity to present their dissertation projects (the overall project or in case of a cumulative dissertation also a single paper project) and gain valuable feedback from highly experienced researchers in the field.
We are looking forward to welcoming you and discuss your research related to tourism development, management and marketing/ consumer behavior. This may include a wide range of aspects such as sustainability, innovation or entrepreneurship and various methodologies.
Get to know other likeminded people from your field and join us in this exciting event!
The doctoral colloquium will be chaired by:
- Mike Peters (University of Innsbruck)
- Birgit Pikkemaat (University of Innsbruck)
- Andreas Kallmünzer (La Rochelle Business School)
The overall deadlines apply:
Submission deadline – Wednesday, 30 June 2020
Notification of acceptance – Thursday, 15 July 2020
Revised final version – Tuesday, 20 August 2020
PhD students pay a reduced conference fee of 200 €. They can join all events and sessions of the regular conference. The best PhD presentation will be awarded at the conference dinner on Wednesday, 30 September 2020.
We are happy to recommend the following hotels. Please book directly at the hotel.
Hotel Zach (5 min by foot) [more information]
- single room 95 EUR/ night (including breakfast)
- triple room 135 EUR/ night (including breakfast)
Hotel Grauer Bär (just opposite the conference venue) [more information]
- single room 95 EUR/ night (including breakfast)
- double room 135 EUR/ night (including breakfast)
- triple room 195 EUR/ night (including breakfast)
Hotel Congress Innsbruck (10 min by foot) [more information]
- single room 99 EUR/ night (including breakfast)
- double room 119 EUR/ night (including breakfast)
Getting around in Innsbruck:
Find your way through Innsbruck by public transport (IVB):
Find your way through Innsbruck by bike (Bikesharing):
How to get to Innsbruck:
By Train and Bus:
- Please book tickets at your preferred railway company (the Austrian one is ÖBB) to “Innsbruck Hauptbahnhof” (HBF), public buses or walking will bring you to all destinations in the city center within a few minutes. From Vienna, travel time to Innsbruck is around 4,5 hours.
- There are also bus connections from and to Innsbruck. Please see: [Flixbus]
- Munich – Kufstein (A 12) – Innsbruck
- Vienna – Salzburg – Kufstein (A 12) – Innsbruck
- Switzerland – Arlberg – Landeck (A 12) – Innsbruck
- Italy – Brenner (A 13) – Innsbruck
Carpools help to protect the environment!
Please remember to compensate your CO2 emissions. For example, you can use the offer of the BOKU Vienna (University of Natural Resources and Life Sciences):
TTRA Europe 2020 will be held at the SOWI campus and the theology nearby – just a 5 min walk from the old town.
Innsbruck is located in the heart of the Alps and is surrounded by stunning mountains with year-round options for tourists. The city is easily accessible.
For more information, see www.innsbruck.info.
GREEN EVENTS TYROL
We completed the Green Event Tirol basic certification process!
Congresses and meetings, gala events, athletic competitions, leisure – many people travel regularly on business or go abroad for events. Conferences yes, but without waste and with the least possible environmental impact. The University of Vienna (2020) estimated that on average 3.5 kg of residual waste, 5.5 kg of waste paper, 151 litres of water, and 204 kg of CO2 result per attendee for a 3-day conference. Therefore, with the support of Climate Alliance Tyrol we are aiming for the GREEN EVENT TIROL basic certification.
“Organizers can make a significant contribution to climate protection by taking simple measures”, says Stephanie Rauscher from Klimabündnis Tirol. The NGO coordinates the activities of GREEN EVENTS TIROL together with the environmental association and the support of the province of Tyrol. The certification can be obtained if certain criteria are met. “Our aim is to show people that a sustainable lifestyle is not only possible, but also an enrichment“, says Stephanie Rauscher.
For TTRA Europe 2020, numerous measures to improve sustainability of the event have been implemented:
- easily accessible event location with existing infrastructure
- environmentally friendly and family-owned partner hotels
- information and suggestions for environmentally friendly travel options
- waste prevention and waste separation at the conference venue
- regional and seasonal catering
- a mobile app (iOS, Android) to reduce printouts
However, the effect of a GREEN EVENTS goes far beyond measurable effects such as waste reduction. The most important concern of the organizers is to raise awareness for a sustainable lifestyle.
Please remember to compensate your travel-related CO2 emissions. For example, you can use the offer of the BOKU Vienna (University of Natural Resources and Life Sciences):
The BOKU carbon offset system offers several advantages:
- The BOKU system offers much more than merely offsetting GHGs. The aim is to establish structural and sustainable (climate protection) changes on-site through pilot projects accompanied by research and development! Through initial financing in the form of carbon offset funds, structural change such as is taking place in the Ethiopian highlands ( see BOKU climate protection project) can be initiated.
- The projects chosen by the advisory board aim to function as impulses for innovative climate protection measures in the host countries which should – though collaboration between science and the local population – develop into comprehensive, self-supporting climate protection programmes.
- Only projects with multiple positive benefits – climate protection, biodiversity, gender equality, participation, education and further education – are selected.
- Projects are only carried out in Least Developed Countries (LDCs) so as to contribute to knowledge and technology transfer.
- Carbon offsetting takes place exclusively via climate protection and development projects within the framework of recognized academic research and education. Through exchange programmes (such as BOKU Mountain Forestry), projects will be accompanied and supported by Ph.D and Master theses.
- The BOKU system invests 100% of donations received through carbon offsetting for the projects themselves. The system is administrated by staff from the Centre for Global Change and Sustainability which is financed by the University. (BOKU, 2020)