2023 Conference

University of Burgundy, CREGO-STAPS, Dijon, France

April 24^th to 26^th, 2023

RETHINKING INNOVATIVE TOURISM STRATEGIES IN UNCERTAIN TIMES

After a few unstable years, the world has been able to experience strong rebounds of tourism demand. The hunger with which consumers have reunited with travelling has, once more, demonstrated the strength of this industry and how tourism has become an integral part of consumers’ lives, even if strong inequalities prevail.

During the various lockdown and restriction episodes, the shapes of tourism development have tremendously evolved. Staycations, micro-adventures, touring, a regained attraction for natural spaces have been witnessed throughout the world. Equally, some destinations have observed sudden surge in demand which has led to overtourism issues. To develop efficient strategies, these evolutions need to be investigated within broader considerations of sustainability and climate change, technological innovations, globalization as well as inclusion and local communities’ well-being.

What have we learned so far from recent and ongoing crisis? How is tourism likely to evolve wordwide? What are the new dynamics that need to be taken onboard to inform new strategies? TTRA Europe calls for academics and practitioners to share their answers to those questions with a bold and creative approach.

TTRA is a leading international professional research association combining both practitioners and academics with an interest in tourism research. Founded in the USA, TTRA now has chapters in North America, Canada, Europe and the Asia-Pacific. The Association provides networking and sharing opportunities for travel and tourism research professionals and has a strong, effective collaborative network. We are pleased to invite research focused practitioners (from destinations, tourism businesses or commercial research agencies) and the academic community to submit their ideas and concepts for sessions and papers at the next TTRA Europe Conference on the following (non-exhaustive) topics:

• Sustainable tourism strategies
• Rethinking cultural experiences for contemporary consumers
• Inclusive tourism for a better world
• Creative and alternative tourism offers
• Innovations in wine and food tourism
• Tourism, virtual reality and new technologies
• Creative and alternative tourism experiences
• Pandemic recovery strategies
• Overtourism and local communities
• Recent developments in smart tourism
• Consumer empowerment
• Big data for strategic decisions
• Climate change challenges and tourism
• Innovative sustainable technologies and strategies

  This year the TTRA Europe conference will take place in Dijon, France. This historic city of the Dukes of Burgundy has just inaugurated its International Gastronomy and Wine Center. The conference will coincide with the 300 years’ anniversary of the university of Burgundy which also hosts the UNESCO chair in wine cultures and traditions.