Sincere Thanks TTRA for hosting us at the Biltmore in Coral Gables last week. Key takeaway: Strong destination brands are vital to the long-run health of the global travel industry. Technology and globalization are eroding the unique charm that once made places worth visiting. From store fronts to Amazon Prime. From city centers to incubators. From generational cuisine to fusion. From taxis to Ubers. Local businesses and service providers make up the DNA. Opposites attract. Travelers demand variety. Stronger destination brands will give us reason to travel. Research and data rest at the epicenter of sound marketing and brand strategy. Please fund your local DMO.
Until next time. Happy 4th.
Founder, Head of Insights