DMO Travel & Tourism Research 100 Course
Wednesday, Sept 18, 2019 | Wichita, Kansas
(held in conjunction with the 2019 CenStates Chapter Conference.)
The Travel and Tourism Research Association (TTRA) is pleased to announce the DMO Travel and Tourism Research 100 Course will be offered again – this time in Wichita, Kansas on Wednesday, September 18, 2019, at the Drury Plaza Hotel Broadview.
This course is for both experienced destination researchers and those early in their destination research careers, as well as general managers with research responsibilities. This course will explore the fundamentals of research design, conducting or contracting research to support all the planning, marketing, advocacy, and management decisions for a typical Destination Management or Marketing Organization (DMO).
Participants will dive into types of research and methods used to support market creative planning, media planning and advertising tracking /monitoring/evaluation systems. This course will also explore the fundamentals of evaluation research to monitor DMO activities and the impacts the DMO has on the local travel industry and the overall economy. Finally, we will explore the common and expanded uses of Economic Impact Research and how it serves as an advocacy tool but can also provide both insights and targets for Economic Development and destination development master planning.