The latest quarterly report gives you the updated macroeconomic changes for the world’s key economies and what these mean for our future economic predictions.
Learn more by downloading the free white paper, Global Economic Forecasts: Q4 2019.
Research Study
Megatrends Shaping the Future of Travel 2019
On November 5, Euromonitor International’s travel expert, Caroline Bremner, launched their latest report on Megatrends Shaping the Future of Travel: 2019 Edition at the World Travel Market event in London.
Instagram and YouTube are having a big effect on consumers booking travel. Influencers are becoming tour operators and promoting curated trips tailored to the common interests of their followers. Travel companies are beginning to invest in subscription models, to boost revenue and exposure from online platforms.
Read the report now to get the latest travel trends impacting your region and the world.
ADARA Traveler 360 presents 18 Strategies for Conquering 5 Key Travel Marketing Goals
The global travel and tourism industry is undergoing rapid change and travel marketers must move faster to keep up or risk revenue loss, declines in customer loyalty, slower customer growth, and more. Personalization demands by travelers are growing exponentially and the primary way to meet this demand is to use trusted, accurate, timely data as the foundation of all marketing programs for the best results.
SETTING THE RESEARCH AGENDA: Navigating Shifting Sands- Research in Changing Times
Following on from our Annual International Conference in June, we have now released TTRA’s Research Agenda as discussed at that conference. It has been published in an online, open access journal eRTR – click HERE for the paper. It is important that we continue to increase our knowledge based on past research, so we trust that this paper will form the basis of future research projects.
SETTING THE RESEARCH AGENDA: Navigating Shifting Sands- Research in Changing Times
Tourism research conferences come and go, as do many of the ideas generated. In fact, many conferences see the same work repeated rather than built upon. At the 2019 Travel and Tourism Research Association (TTRA) annual international research conference, attempts have been made to move this forward by running two sessions on setting an agenda for future research. As an organisation with a mixed membership with researchers from commercial, government and academic worlds together along with those who use such research, including DMOs, hotels, tour operators and so on, TTRA is well placed to lead such ongoing development. While many areas were discussed, four research priorities have been established to encourage further focused research and encourage true knowledge dissemination.
Cannabis and tourism: a future UK industry perspective
For those of you interested in Cannabis and Tourism, Ian Yoeman shared this new paper published in the Journal of Tourism Futures.
A record 768 million US vacation days went to waste last year, a study says
Workers in the United States left a record number of vacation days on the table last year, equating to billions in lost benefits, according to research from the U.S. Travel Association, Oxford Economics and Ipsos.
A total of 768 million days went unused in 2018, a 9% increase from 2017. Of those, 236 million were completely forfeited, which comes out to $65.5 billion in lost benefits.
Fifty-five percent of workers reported that they did not use all of their vacation days. If American workers used their time off to travel, the study says, the economic opportunity amounts to $151.5 billion in additional travel spending and would create 2 million American jobs.
One of the main culprits for the increase in unused vacation days is that the number of earned days off is increasing faster than workers are using them. Workers did not use an average of 27.7% of their earned days off in 2018, up from 25.9% in 2017.
Although there was a large increase in unused vacation days, on average, American workers took more days off in 2018: 17.4, up from 17.2 off in 2017. However, that is a significant drop from the 20.3 average vacation days used from 1978 to 2000.
The study says one reason for the small increase in average days used is that employment is strong and benefits improved after the tax reform of 2017. Americans are also earning more paid time off, from 23.2 days in 2017 to 23.9 days in 2018.
“When I see how many vacation days went unused, I don’t just see a number — I see 768 million missed opportunities to recharge, experience something new and connect with family and friends,” U.S. Travel Association President and CEO Roger Dow said in a statement.
“However, it’s an unfortunate truth that cost is the top barrier to travel. Despite the financial challenges of traveling, there are affordable alternatives to explore America — whether it’s a drive up the coast or a day trip to a neighboring town.”