The Destinations International Foundation is pleased to present their 2019 DestinationNEXT Futures Study, a strategic road map for the next generation of global destination organizations. The technological advancements within our industry are rapidly increasing the pace of change and are creating many new opportunities. Destination leaders must continuously look to the future to remain relevant and utilizing this study will support your organization in that effort.
More than 520 industry and community leaders in 55 countries participated in the 2019 DNEXT global survey to help identify the top trends and strategies in our industry. The results show a much greater emphasis today on destination management and community advocacy.
The 2019 Futures Study focuses on three transformational opportunities – destination stewardship, community alignment and digital conversion – to help destination leaders formulate strategic decisions for the future. We believe that destination leaders need to leverage all three of these opportunities collectively to effectively lead their organizations.