eNews

As marketers and researchers, you will benefit greatly from hearing and discussing national and international travel forecasts and trends, as well as all the expert insights and strategic recommendations you will get at MOF. But many of you have asked that MOF also provide such analysis at the regional level.  Here is your chance to learn what is happening in your region in terms of travel performance, current trends and the latest forecasts for 2019 from experts representing four of our nation’s leading travel research companies. You will also have the opportunity to share with your colleagues' intelligence about your own destination’s or organization’s experience and expectations and gain new insights from them as well. Sign-up to participate in one of our regional roundtables - LIVE from Las Vegas! READ eCOMMUNICATION … [Read more...] about Grab a Coffee and Participate in the #2018MOF Regional Roundtables from Your Office

The Marketing Outlook Forum believes in paying it forward to the communities we visit. The Nevada Partnership for Homeless Youth has been chosen as our 2018 Marketing Outlook Forum Sponsored Charity. We appreciate your support! Homelessness among youth is a growing crisis in the Las Vegas Valley, the state of Nevada, and the United States. For more than a decade, the Nevada Partnership for Homeless Youth has provided Southern Nevada’s unaccompanied homeless youth with help, hope, and the opportunity to rebuild their lives. NPHY is the most comprehensive service provider for the thousands of homeless youth in Southern Nevada. NPHY provides access to life-saving services for homeless youth 24 hours a day at virtually every street corner in Southern Nevada. Their programs stabilize the lives of homeless teens, providing a safe, supportive environment and a path to self-sufficiency. Through their work with homeless youth, NPHY creates productive, healthy adults … [Read more...] about Support the Nevada Partnership for Homeless Youth at #2018MOF

Announcing NTTO’s Efforts in International Data Quality Improvements by Following International Guidelines As the sole trade association representing the global population of travel and tourism research professionals, the Travel and Tourism Research Association (TTRA) is issuing the following advisory to the industry on TTRA's perspective and role in recent developments regarding the revision and reissuance of the Survey of International Air Travelers (SIAT) by the National Travel and Tourism Office (NTTO). TTRA members have been actively engaged with NTTO throughout the revision process and have provided their perspective on destinations' needs for data standardization and accuracy at the national level. Throughout this process NTTO has been actively working with the U.S. Customs and Border Protection in order to classify international travelers as defined by the World Tourism Organization (UNWTO): any traveler taking a trip to a main destination outside their residence country, … [Read more...] about Announcing NTTO’s efforts in International Data Quality Improvements by following International Guidelines

Is Artificial Intelligence a reality or a science fiction novelty?  From transporting guests autonomously to answering guest questions new innovative technologies coupled with Artificial Intelligence are seemingly addressing a wider range of services in the Travel, Tourism, and Hospitality industry. This session will examine some of the latest technologies that are transforming travel, tourism, and hospitality including artificial intelligence, chatbots, and autonomous vehicles and will discuss specific applications and case studies in areas such as guest services and transportation. We will review innovative applications currently in service in Las Vegas including a 24-hour virtual concierge (Ivy) at Caesars Palace and the Nation’s first public self-driving shuttle operating in downtown Las Vegas. READ eCOMMUNICATION … [Read more...] about Don’t Miss It… 2018 Marketing Outlook Forum to Showcase How Las Vegas Uses AI in Travel/Hospitality

Suzanne Cook’s wrap up marks the official end of the 2018 Marketing Outlook Forum. Her distillation of a wide range of topics and forecasts is much anticipated and always popular. Rather than an ending, this succinct and comprehensive presentation serves as a launching pad for the year to come. Suzanne combines her knowledge and experience with critical data and insights from Forum presentations and white papers to identify trends essential to understanding the ever-changing travel environment and what to expect in the months ahead. READ eCOMMUNICATION … [Read more...] about Back by Popular Demand at MOF! Dr. Suzanne Cook’s MOF Wrap-Up

We will view where the future of reaching travelers in a tech-driven environment. Including where Artificial Intelligence and Voice Interfaces may take us. What does this mean for all of us as we plan our investments? How will this impact our needs for research, people, partners, and technology? Key Takeaway: Take off your quarterly and annual blinders and look ahead. It is a complex future that few can anticipate. So what to do? We will review a few key ways to align your stakeholders and prepare for what may be coming. Preparation will be key to your long-term success. Not to be missed. READ eCOMMUNICATION … [Read more...] about Don’t Miss It… Digital Marketing in the Future at the 2018 Marketing Outlook Forum

Are you a State Tourism Office or a Destination Marketing Organization Attending or Considering Attending #2018MOF? We would like to offer all destinations registered for the 2018 Marketing Outlook Forum a complimentary table at the Destination Breakfast*. *Limited Quantities Available. First Come First Served. READ eCOMMUNICATION … [Read more...] about STOs & DMOs, We’re Sweetening the Pot with this #2018MOF Limited Offer

Hearing the forecast for various tourism sectors all in one place makes this the Marketing Outlook Forum UNIQUE! Gain knowledge about Accommodations from Chris Klauda, STR; Attractions from Jerry Henry, H2R Market Research; Business/Meetings Travel from Jon Gray, Rockport Analytics; International Inbound Travel from David Huether, US Travel Association; and Leisure Travel from Amir Eylon, Longwoods International.   Learn about the year(s) ahead for these five key sectors in just over one hour.  Key trends will be examined in more depth during general sessions, concurrent sessions, and roundtables. READ eCOMMUNICATION … [Read more...] about Don’t Miss It… Sector updates at the 2018 Marketing Outlook Forum

Millennials have become the largest segment of the population both domestically and globally and they are traveling in record numbers. In many destinations, they represent the majority of visitors – and for other destinations, it’s only a matter of time. Millennials are a critical audience and your destination needs to understand this key audience and what you need to do from both a marketing and product standpoint to become a preferred destination. But there are a lot of stereotypes and myths out there about Millennials that can lead you to make the wrong decisions and waste time and money in your marketing and product development efforts. Visit California with SMARInsights conducted a global study of Millennials exploring key points of the consumer decision and travel journey – everything from how they are inspired about a destination, through their research and decision process to what they want to do and what they are looking for from a destination. This study covered … [Read more...] about Don’t Miss It… Millennials and Their Travel Attitudes at #2018MOF

DMOs, do you ever find yourself wishing that: your agencies - marketing companies, ad agencies, research firms - had access to the same forecasting information that you do? they were fully up to speed on the outlook for the coming year(s) across all sectors of the tourism industry? you were all working off the same page - referencing actionable travel insights based on solid research? Agencies, do you ever feel one step behind, wishing you: had more tactical and relevant forecasting information to better support your DMO and tourism industry clients? had the right insights at your fingertips so you can wow your clients time and time again? It's time to stop wishing and take action! DMO's, forward this email to your advertising, marketing, and research agencies of record. Agencies, do not miss out! Register today! The Marketing Outlook Forum welcomes agency partners with open arms! There is no extra paperwork, fees, hidden … [Read more...] about Open Invitation to Agency Partners from the Marketing Outlook Forum