TTRA Canada is pleased to release its preliminary conference schedule in advance of its September conference. VIEW SCHEDULE … [Read more...] about TTRA Canada Releases Preliminary Conference Program
eNews
Many Researchers Not Getting the Training They (and the Industry) Need
Market research is a knowledge-based industry, its key asset is people – software comes and goes, techniques evolve, but if the future of market research is to be secured, it will be on the strength of its people to add value, and importantly, to add value that non-researchers cannot. To ensure that value-added future, market research needs to develop its people, and a key part of that process in training, to build the competence of the people who make up the research industry. However, the Market Research Skills and Training Study 2018 Report report suggests that too little training is happening. The authors believe that if market research and the insights profession is to prosper in the upcoming world of big data, automation, and artificial intelligence, this must change, and the report outlines some of the key steps needed to achieve that. This report is based on a study conducted globally in April to June 2018, with 1108 market researchers and insight professionals, … [Read more...] about Many Researchers Not Getting the Training They (and the Industry) Need
REGISTRATION NOW OPEN! DMO Travel and Tourism Research 100 Course
The Travel and Tourism Research Association (TTRA) is pleased to announce the DMO Travel and Tourism Research 100 Course will be offered again - this time in Las Vegas, Nevada on Monday, October 22, 2018, at the Planet Hollywood. This course is for both experienced destination researchers and those early in their destination research careers, as well as general managers with research responsibilities. The DMO 100 course will explore the fundamentals of research design, conducting or contracting research to support all the planning, marketing, advocacy, and management decisions for a typical Destination Management or Marketing Organization (DMO). READ eCOMMUNICATION MORE INFORMATION … [Read more...] about REGISTRATION NOW OPEN! DMO Travel and Tourism Research 100 Course
Don’t Miss It… Adams Sacks to Reveal Economic Outlook at 2018 MOF
Expectations and Risks for the Global Economy and Travel Adam Sacks will review the latest Oxford Economics forecasts for the US and global economies and identify important financial market and policy risks. In addition, Adam will share perspectives on travel activity in the coming year and how destinations can position themselves for success. READ eCOMMUNICATION … [Read more...] about Don’t Miss It… Adams Sacks to Reveal Economic Outlook at 2018 MOF
TTRA Canada Announces Panel on Data Collection
Data Collection: the Good, the Bad, and the Regulations Thursday, September 27, 2018 11:25 am to 12:25 pm The world of data collection is evolving rapidly, and we are all running to keep up. Join the discussion with three data collection experts as they share their experiences with the realities of collecting and disseminating data in the current regulatory and technology environment. Learn about the impact of privacy protection regulations such as the GDPR. READ eCOMMUNICATION … [Read more...] about TTRA Canada Announces Panel on Data Collection
Last Chance, Early Bird Pricing Ends Tomorrow! Marketing Outlook Forum in Las Vegas, NV in October 2018
The Travel and Tourism Research Association (TTRA) invites you to attend the Marketing Outlook Forum - October 23 to 25, 2018 - in the heart of the Las Vegas strip at the Planet Hollywood Hotel and Casino. Registration is open. Register today and SAVE. Early Bird Pricing available until July 31, 2018. VISIT WEBSITE … [Read more...] about Last Chance, Early Bird Pricing Ends Tomorrow! Marketing Outlook Forum in Las Vegas, NV in October 2018
Second Consumer Survey Points Towards Leisure Travel Plateau
Travel agents, suppliers and local economies have benefitted from an extremely prolonged period of growth over the last 8-10 years. But in the matter of a few months, two substantial surveys agree that leisure travel growth may be slowing. READ ARTICLE … [Read more...] about Second Consumer Survey Points Towards Leisure Travel Plateau
Don’t Miss It… Clayton Reid to Reveal Consumer Outlook at 2018 MOF
WHAT IS REALLY DIFFERENT TODAY AND WHAT IS JUST HYPE Drawing insights from MMGY Global's ongoing American Traveler and TravelHorizons research, Clayton Reid will discuss what he sees in future travel demand (data points and predictions), how the traveler is changing (myths, truths and nuances from MMGY's data and what is new and not so new), how the marketing landscape is changing as a result (how brand, intermediaries, and disrupters inform how research and data should be used in marketing), and the role of brand - yesterday and today. READ eCOMMUNICATION … [Read more...] about Don’t Miss It… Clayton Reid to Reveal Consumer Outlook at 2018 MOF
State Tourism Budget Growth Slows Ahead of Governors’ Races in Midterms
With gubernatorial races in 36 states and three territories this fall, state tourism boards “increasingly face pressure to justify higher spending, or in some cases even their existence,” reports Skift. State general fund spending for enacted FY 2018 budgets is up only 2.3 percent from FY 2017 — the slowest growth rate since fiscal 2010—and that has a direct effect on state tourism budgets. READ ARTICLE … [Read more...] about State Tourism Budget Growth Slows Ahead of Governors’ Races in Midterms
Takeaways from TTRA International Conference
CenStates members share some information they learned at the June conference: We have long known that Artificial Intelligence (AI) is the wave of the future but the future is now. The session about chatbots for websites was intriguing. Basically, there is a bot that can answer the Q & A questions that one normally posts on a website but this is like having an automated chat rep. VERY cool! Dee Ann McKinney Research Director, Missouri Division of Tourism It is critical to identify the metrics that are linked to increased visitation and spending and focus on those. It is also critical to identify your goals and make sure that the metrics you are tracking lead to those goals. For example, if your goal is to use your website to hand off people to your partners, you don't care about time on the website - in fact, you want it to be short. But if you are trying to increase the length of time in the destination, you want people to stay on your site and find more things to do. … [Read more...] about Takeaways from TTRA International Conference
