Save the Date! 2019 TTRA Canada Chapter Conference
September 18 to 20, 2019
Moving Forward, this year’s conference theme, invites tourism researchers to be forward thinkers; to rediscover Canada’s tourism industry through various lenses that acknowledge the past while providing guidance for our future. A future that inspires authentic cultural experiences for travelers, while providing interactive opportunities for practitioners. Moving Forward calls for impactful tourist experiences across various niche tourism markets, bringing destinations to life and providing tourists with unforgettable travel experiences. Canada’s future tourism seeks to break down barriers and empower stakeholders to work together to deliver innovative research methodologies. This year’s conference in Saskatoon, Saskatchewan, will highlight the path ahead, focusing on new ways of thinking about tourism in order to capitalize on emerging technologies, methodologies, and societal changes.
View the preliminary conference schedule HERE.
Vice President, Strategy, International Markets at Tourism Vancouver
Stephen Pearce is a strategic marketer with over thirty years’ experience in destination marketing and development. He is responsible for developing, implementing and optimizing strategies for all international markets. Curiosity, risk, creativity and innovation define his approach to growing business.
Stephen has worked with public and private companies across Canada, and has been with Tourism Vancouver since 2001 where he is currently the Vice President, Strategy, International Markets. Responsibilities include consumer marketing, travel trade, media and research/business analytics. On an ongoing basis he secures insights with his in-market team to develop an annual global marketing and sales plan, market tactical plans and on-going market reports
Stephen is very active at the national level; having served as the Chair of the Canadian Tourism Commission’s Research Advisory Committee for seven years, and as the Chair of the US Market Advisory Committee. Stephen is also the past Chair of the BC chapter of the Canada China Business Council and an Executive Board member of the Pacific Area Travel Association (PATA).
Born in St. John’s, Newfoundland, Stephen has lived across Canada, in Germany and in Uganda. He has also led volunteer missions in Tanzania and Kyrgyzstan to develop and grow their tourism economies.
Stephen has an MA in Geography from the University of Western Ontario and an MBA in Marketing from the University of York.
Honorable Jeanie Dendys
Minister of Tourism and Culture at Government of Yukon
Hon. Jeanie Dendys is the MLA for the Mountainview riding since December 2016. She currently serves as the Minister of Tourism and Culture, Minister responsible for Women’s Directorate and Minister Responsible for Yukon Workers Compensation Health and Safety Board.
Minister Dendys is born and raised in Yukon and is of Tahltan and Norwegian ancestry. She has two sons – one in university and one in his twenties building his independent life. Minister Dendys is a Yukon innovator and community leader, she previously worked as Director of Justice for Kwanlin Dün First Nation in the Mountainview riding for 7 years prior to her role in Cabinet. She has strong skills in developing partnerships, negotiating agreements to support collaboration and implementing action. Her practical approach is valued by partners and her ability to maintain engagement, including working through conflict to align interests, has been highly successful. She has a long history of participation on public advisory and working groups, bringing a woman’s perspective and commitment to improving quality of life for children, youth and families. She is also committed to learning and passing on traditional and cultural values.
Minister Dendys provided significant guidance in the Yukon Policing Review, which resulted in the report Sharing Common Ground, a Review of the Yukon Police Force. She participated in the review of Yukon Corrections as a Yukon First Nation Advisor. Minister Dendys served as the Yukon representative to the RCMP Commissioner’s First Nation Policing Advisory Board. She has served as a Kwanlin Dün First Nation representative on the newly formed Yukon Public Safety Committee and Mental Wellness Strategy – First Nation Partnership committee, as the President of the Yukon Indian Hockey Association, and as the Vice-Chair of the Tahltan Health and Social Services Authority from 2013-15.
Minister Dendys brings a wealth of experience working for First Nation and public government in B.C and Yukon, with a background in criminology, business, and First Nation Governance.
Statistics Canada: Discover a Wealth of Information
September 18, 2019 | 9:00 AM to 12:00 PM
Statistics Canada is a key producer of important tourism information, and there have been many changes to Statistics Canada’s tourism-related data products over the past few years.
Join this session to learn from Statistics Canada personnel and users of Statistics Canada data about the tourism related data produced by Statistics Canada. Get hands-on experience with data from Frontier Counts, the National Travel Survey and the Visitor Travel Survey. Learn about other tourism-related datasets. Discover what Statistics Canada tourism data is available, and how to access it.
Be sure to RSVP your attendance when registering for the conference.
Delta by Marriott Saskatoon Downtown (Conference Hotel)
405-20th Street East, Saskatoon, SK S7K 6X6
The TTRA Canada 2019 Annual Chapter Conference will take place at Delta by Marriott Saskatoon Downtown, from September 18 to 20, 2019.
The Room Block Rate is CAD $169/night single.
The Room Block Rate is available Tuesday, September 17 through Saturday, September 21, 2019.
ROOM BLOCK DEADLINE EXTENDED! The Room Block expires on August 31, 2019!
To make a reservation with the hotel, please click HERE.
All the essentials and then some in downtown Saskatoon
Find Delta Hotels Saskatoon Downtown by Marriott in heart of the business district. Our hotel is an efficient design that helps you simplify travel, get more done downtown and comes with an intuitive staff always ready to help. When you need downtime, walk to local restaurants or the nearby river. The SaskTel Centre, five miles away, hosts hockey and lacrosse games as well as the top names in music. When on the go, grab a quick bite for breakfast at Aroma RestoBar or linger over a dinner made from fresh, organic ingredients. Work out in our hotel fitness center complete with treadmills and free weights and in our heated indoor pool. If you’re planning an event, we streamline the process with your choice of 13 meeting rooms, on-site catering and all-inclusive wedding packages. It’s easy to stay focused in your guest rooms with a desk, free Wi-Fi and bottled water. Our one-bedroom suites offer separate living areas, some with a sofa bed and wet bar. Focus on what’s important at Delta Hotels Saskatoon Downtown.
The city of Saskatoon is favourably positioned with the South Saskatchewan River winding through it. Nine bridges span its gentle flow, linking east to west. An active city, residents and visitors alike flock to the Meewasin Valley trails, traversing sixty kilometres of pathways in all seasons. The city’s youthful vitality and cultural richness are evident in every neighbourhood, thanks in part to the University of Saskatchewan, where leading-edge technology such as the Canadian Light Source synchrotron draws the best minds from around the world.
Gain Exposure and Deliver Your Message to Tourism Representatives from Across Canada
Tourism industry researchers from coast to coast will gather this fall in Saskatoon, Saskatchewan. The theme of this year’s conference, “Moving Forward,” calls for our industry to develop impactful tourist experiences across niche tourism markets. With an audience of over 100 travel and tourism market researchers from destination marketing associations, industry associations, governments, and academia, this is an ideal opportunity to promote your products and services to stakeholders operating in the tourism industry. This year’s conference, will highlight the path ahead, focusing on new ways of thinking about tourism in order to capitalize on emerging technologies, methodologies, and societal changes.
There are numerous sponsorship opportunities available across various levels of investment, as presented in the Sponsorship Flyer linked below.
2019 Award Opportunities
The Call for Awards is now closed. Thank you for your submissions.
Award opportunities for the 2019 TTRA Canada Annual Conference include: (submission required)
- Gordon Taylor Award for Undergraduate Research – sponsored by Ryerson University’s Ted Rogers School of Hospitality and Tourism Management
- Tourism HR Canada Masters Researcher Award – sponsored by Tourism HR Canada
Submission Deadline: June 30, 2019
Submissions and questions should be directed to:
Frederic Dimanche, Ph.D.
Chair, TTRA Canada Awards Sub-committee
Director, Ted Rogers School of Hospitality and Tourism Management
Phone: (416) 979-5117