Announcing NTTO’s Efforts in International Data Quality Improvements by Following International Guidelines
As the sole trade association representing the global population of travel and tourism research professionals, the Travel and Tourism Research Association (TTRA) is issuing the following advisory to the industry on TTRA’s perspective and role in recent developments regarding the revision and reissuance of the Survey of International Air Travelers (SIAT) by the National Travel and Tourism Office (NTTO).
TTRA members have been actively engaged with NTTO throughout the revision process and have provided their perspective on destinations’ needs for data standardization and accuracy at the national level. Throughout this process NTTO has been actively working with the U.S. Customs and Border Protection in order to classify international travelers as defined by the World Tourism Organization (UNWTO): any traveler taking a trip to a main destination outside their residence country, for at least one night, but less than one year, and for any main purposes (business, pleasure, or other personal purpose) other than to be employed in the country or place visited.
TTRA is committed to continued involvement and dialog with NTTO and other partnering tourism organizations who are dedicated to reporting the accuracy of the U.S. inbound and outbound tourism figures.
TTRA reiterates its position on the importance of standardized, national data for the travel industry in order to:
1. have legitimate comparisons to other U.S. industries and their contributions to local and national GDPs and the U.S. balance of payments (imports vs. exports).
2. serve as a strategic solution for U.S. destinations in their international marketing efforts.
3. guide the U.S. as a destination competing with global destinations in vying for its share of international travelers.
International travelers visiting the United States spend on average $4,360, supporting $34 Billion in wages to U.S. workers, and 1.2 million jobs. TTRA supports the NTTO and the industry’s efforts in maintaining timely and accurate data in support of this critical economic activity.
TTRA will continue to provide its members with updates of its activities and welcomes members’ input on the NTTO data revision and reporting process.
Scott Russell, TTRA President
on behalf of the
TTRA Advocacy Committee and the TTRA Board of Directors