In this session, we will bust 10 popular seniors travel myths and beliefs that are providing barriers to connecting with your ideal mature travelers. Bronwyn White, CEO of New Young Consulting, has just conducted the most comprehensive study ever done in Australia of the travel planning and booking habits of seniors. Furthermore, the wealth of data for the US and other parts of the world data she has uncovered is astounding!
For example, did you know that the seniors’ market is the fastest growing yet most misunderstood market we know? What is phenomenal, is that the +55 economy is the third largest in the world – 3rd behind China and the USA. Your destination’s marketing efforts cannot afford to continue missing opportunities in what is currently a sector that is largely ignored by travel marketers and innovators alike. Make no mistake, this is the most lucrative travel opportunity we are likely to see in our lifetimes. We will never again see a more cashed up and time rich travel sector again.
The over 55’s market is the greatest untapped opportunity in the global travel industry. They have the money to spend – more than any other generational cohort and the time and desire to travel! They will not be ignored and your destinations can’t afford to lose these prospects.